Wednesday 3rd of June 2026

Nairobi, Kenya

Tag: Fashionista

Get your ÉKÉTÉ Designer Bag Spring/Summer’18 collection

Posted on by Fashion Tribe Influencer

The basket bag wave is still ongoing and we can say this is the 3rd season this trend is popping up so it’s safe to say the trend is going nowhere. As new collections pop up without fail, new DESIGNS and creation emerges in the ‘Apere’ (basket) culture. A new brand of Apere bags have surfaced thanks to this vibrant collection.

Designed by ethical fashion brand ÉKÉTÉ, we believe we’ve gotten to the right Apere bag shopping destination. The brand uses uses locally grown natural fibres combined with a well prodced leather to create beautiful Apere (basket) bags. Extremely Skilled artisans make the bags by hand and they come in different variations and shapes.

ÉKÉTÉ which means basket in the Igbo language is must certainly so much more than its literal meaning, it is a representation of the beauty and strength of a woman and the bond thats she shares with the people in her life. The brand prides itself on its modern take on an age-old traditional craftsmanship.

According to the statement following the release:

Baskets are malleable, intricately woven into different forms, shapes, and sizes whilst possessing a lasting staying power, these same qualities apply to women of all ages and race.

Our debut Spring/Summer’18 collection was inspired by our love for fashion, culture, and travel, and the burning desire to always carry a piece of home with us wherever we go. These summer bags are fun and colourful, as they are the perfect accessories for vacations, getaways to the beach and all your favourite summer activities. They also work perfectly to compliment your everyday style all year round.

Content Courtesy of  ÉKÉTÉ & Nairobi Fashion Hub

How to Develop Authentic Kenyan Brand in Fashion Industry

Posted on by Oscar Alochi

What Is a Brand
At its core, your brand is what consumers know about you.
This is established by your image, your products and your reputation.

What does your brand look like? What typefaces and design choices have you made? How do those things make people feel? What story are you telling? Can your customers relate to that or see themselves as being somehow a part of that story?
What products do you offer? Are they high quality? Convenient? Unique? What is different about them?
What do people say about you? If someone is a customer of your brand, what does that say about them?

A mature brand communicates instant understanding. A developing brand helps consumers understand who ‘you’ are in relation to what ‘they’ need. A poorly developed brand feels disconnected from its customers, disjointed, lacking definition.

Branding is mostly intangible. It primarily exists within the philosophical orientation of a company, and within the minds of consumers. However, branding produces real world results:

Good branding helps customers make key buying decisions.
Good branding tells customers what they will get.
Good branding makes people feel safe.
Good branding builds trusting relationships founded on honesty, authenticity and genuine understanding.

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Odaomo Seductress at Sunset Fall 2018 Runway Show 

Posted on by Ann Mumbi

odAOMO Seductress at Sunset Fall 2018 Runway Show went down at the tribe hotel village market the show started exactly at 5:00 pm east African time, event was graced by who is who in Kenyan fashion sector , great performance from America Pop idol and Odaomo creative director Quentin Alexander who left guest wanting more and more, fashion show was held at the poolside spectacular view with African set up.

Luxury Design for Global Citizen
Luxury line for modern women’s wear with a timeless and cross-cultural aesthetic ,Odaomo company is  based on the principle of “giving back” and supports improved social and economic conditions here in Kenya Creates exclusive and collectible statement pieces for global citizens, utilizes sustainably sourced materials to handcraft leather goods, Ready-to-Wear and jewelry in limited seasonal collectionsat the same time preserves the art of quality craftsmanship and community development through the fair-wage employment of local Kenyan artisans Odaomo produces regular fashion shows and events to foster a transcultural, stylish and philanthropic community, offers private shopping and personal styling services to clients Knowledgeable team of passionate professionals committed to providing the highest standard of products and services

History ( Odaomo Background )
Established in 2014. As you may know, in Africa, given names have significant meaning. Children are named after a great ancestor, a significant birth trait, a time, season, or an event. The designer’s name, Aomo, not only talks of  ” a time of harvest” , but is also after the great matriarch Aomo. Her grandmother was tall, strong, entrepreneurial, and left a legacy carried by many female grandchildren. The house of Aomo (od AOMO in Luo, her tribal language) was indeed the beginning of it all.
We welcome you to odAOMO, “House of Aomo”.

Instagram Shopping Made Easy for Users to Shop and Buy

Posted on by Ann Mumbi

Instagram has roll out a pair of new shopping features to make it easier for its 500 million users to shop without leaving the app.
How the new feature works

A “Tap to View Products” icon will appear in the bottom left of posts.

Tapping on that icon will reveal the names of, and prices for, up to five products tagged in the post.

Users can then tap on any featured product tags to then get additional details.

All of this happens within the Instagram app.

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French Fashion Icon Hubert De Givenchy Dies at the Age of 91

Posted on by Oscar Alochi

Hubert de Givenchy, the aristocratic French fashion designer whose understated style represented a golden age of elegance, has died aged 91.
Givenchy dressed Audrey Hepburn and Jackie Kennedy and is famous for the “little black dress”. He died at the Renaissance chateau near Paris that he shared with his partner and fellow designer Philippe Venet.

At 6ft 6in tall, Givenchy, whose full name was Count Hubert James Marcel Taffin de Givenchy, was a giant of the fashion world in every sense.He created on- and off-screen wardrobes for Hepburn for films including Breakfast at Tiffany’s and Funny Face. His enduring muse, Hepburn inspired Givenchy’s first perfume, l’Interdit, and is credited with the designer’s subsequent success and popularity in the US.
Givenchy, who learned his trade from another fashion master, Cristóbal Balenciaga, produced restrained designs of what admirers called an “extreme elegance” that became his trademark. His creations were eagerly awaited and sought out by the titled and wealthy in the 1950s and 60s, including Princess Grace of Monaco and Wallis Simpson, the Duchess of Windsor.

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Chanel’s Forest Runway Show Angers Environmentalists 

Posted on by Oscar Alochi

The fashion designer Karl Lagerfeld has been criticised by environmentalists after reportedly chopping down several old oak and poplar trees for his Chanel catwalk show.
Campaigners said the grand couturier’s attempt to present Chanel’s green credentials had badly backfired and revealed the fashion house was “completely divorced from the reality of protecting nature”.

Chanel Fashion Show, Ready To Wear Collection Fall Winter 2018 in Paris

Lagerfeld turned the vast glass nave of Paris’s Grand Palais into an autumn forest for the event, strewing dead leaves, moss and logs on a mirrored runway and installed nine tall trees inside.

Guests, including the British actor Keira Knightley, the singer Lily Allen, and the former French first lady Carla Bruni Sarkozy, were installed on rows of wooden benches to watch the models walking down what appeared to be woodland paths.

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Anok Yai has Become the first Black Model to Open Prada Runway Show

Posted on by Ann Mumbi

Anok Yai has become the first black model to open a runway show for Prada since Naomi Campbell did so more than two decades ago in 1997. The 19-year-old only discovered that she had been chosen to open the show for the Italian fashion house at Milan Fashion Week about an hour before she was due to grace the catwalk.

Anok Yai is an Egyptian-born American fashion model of South Sudanese descent. She is the second black model to open a Prada show after Naomi Campbell, and the first South Sudanese model to do so. Yai currently ranks as one of the “Top 50” models by models.com

 

Anok Yai at Prada Show 2018

She showcased pieces from Prada’s autumn/winter 2018 collection, only a few months after being scouted for her modelling potential at a college party.

“It was an honour and I’m proud that I was the one chosen to open, but this is bigger than me,” Yai told Vogue.
“Me opening for one of the top fashion houses is a statement to the world – especially for black women – that their beauty is something that deserves to be celebrated.”

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Moyo By BiBi

Posted on by Ann Mumbi

Moyo By BiBi is a Kenya Luxury accessories Brand (company) founded by Bibi Ahmed accessory designer based in UK London with Kenyan roots,all her accessories are handcrafted at the island and Village by selected artisans from Kenya

Moyo By BiBi was founded by Bibi. The brand is Inspired by the Maasai, Samburu tribes, Kenyan culture and tradition. “Moyo” which means “heart” in Kiswahili the main language spoken in Kenya. All accessories have been handcrafted by native Kenyan men and women at the village using tradition method, making sure they have put effort in every little detail to give you a true statement piece, and long lasting accessories.

Her first collection of accessories was launched in march 2016 

Moyo By BiBi accessories are unique, versatile and vibrant. One of the reasons why Moyo By BiBi accessories are so unique is because men and women can wear, each piece has a story to it. Using a range of materials such as real leather, maasai beads, pipe beads and glass crystals. The art of the bead work is out of this world.

“Be bold and vibrant with African inspired jewellery”

 

What Make’s a Successful Fashion Designer

Posted on by Ann Mumbi

Whats it take to become a successful fashion designer? its simple follow this step you may excel in some areas but need work in others. Don’t let that discourage you. Enroll in a fashion institute or take classes at a two- or four-year college to brush up on the skills you have and develop the ones you need to be a fashion designer, young and aspiring fashion designer  should follow this tip.

Africa Fashion Design

1. Highly Creative & Artistic
Are you known for being artistic? Do you have a unique sense of personal style or appreciate the fine arts, music and dance? An innate sense of creativity is extremely important in the fashion world. Together, artistry and imagination can give you the instincts necessary to turn raw materials into a beautiful finished product.

2. Strong Drawing Skills
Do you like to draw? If so, that’s good news because you’re going to need this skill as you pursue being a fashion designer. Strong drawing skills are a must in fashion, as designers need to be able to take a concept and get it down on paper. If you’re lacking in this area, you can take classes to practice drawing ball gowns, dresses, pants or whichever garments you envision yourself designing.

3. Good Eye for Detail
Fashion designers need not only the ability to draw but also a good eye for detail.
For example, how do you envision the pleats falling on a skirt or a blouse cinching at the waist? What about ruching, ruffles or embroidery? It is often the detail that makes a product unique, so this skill cannot be overlooked, even if you’re great at visualizing and drawing.

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Kenyan Designer Deepa Dosaja

Posted on by Ann Mumbi

Who is Deepa Dosaja? She is one of the Africa’s top designer her couture collection was for the first time showcased at the New York Fashion Week, Studio 450 New York. With her distinctive designs, Deepa Dosaja, has firmly established her name in Kenya and has clientele across the globe.

One of Deepa Dosaja Collection

Deepa Dosaja, one of Kenya’s leading designers, was recently selected to represent Kenya at the inaugural Commonwealth Fashion Exchange that was launched recently in London. Her look was exhibited at Buckingham Palace, during London Fashion Week, on February 19/2018 and ended yesterday 20th February 2018

Deepa Dosaja Background
Deepa Dosaja was born in Nairobi, Kenya. In 1977 her family relocated to Montreal, Canada, where she was to spend her childhood. It is whilst growing up in Montreal that Deepa realised her creative instincts.

On completing high school Deepa enrolled into La Salle College, Montreal from where she received a Diploma in Fashion Design. During this period Deepa also worked at a small exclusive boutique Filly and Colt (www.fillyandcolt.com/). This opportunity proved invaluable to her for the knowledge gained in various aspects of fashion.

In the early 1990’s Deepa relocated back to Kenya with an eye to launching her Fashion career. At the time the Fashion scene in Kenya was slowly ebbing into a reality. Her first assignment was Merchandising Manager or Hardcore Clothing Company a highly successful manufacturer and retailer.
Deepa ventured into her own business in 1991 and primarily engaged in Haute Couture for a client base that was growing in numbers. The year 2000 saw the creation of her own distinct label and flagship company Vabene Couture. The label was elemental in bringing a stylish upscale facet to the then burgeoning Kenyan fashion scene, changing the perception of what Kenyan fashion really means among style conscious consumers.

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Moët and Chandon Wedding Experience

Posted on by Ann Mumbi

International wine maker Moet and Chandon launched an offer on Thursday for Kenyan couples who wish to hold their weddings with their champagne brands. The event held at Hemingways was graced by a host of celebrities and media personalities who included Lucia Musau, Anita Nderu, and Amina Abdi among others.

“Every wedding couple desires their wedding to be the most memorable for themselves and their guests. From the classic and intimate weddings, to glittery and full of grandeur, Moët & Chandon makes the perfect toast. It is the champagne of Kings and Queens, braced as the quintessential champagne of choice by the glamourous and charismatic, turning every occasion into a celebration graced with style,” the East African based marketing manager said.
The brand aims to elevate the wedding experience from proposals to wedding dinners, offering account managers, wedding essentials and consultants.

From Left Lucia Musau, Neomi Nganga, Kobi Kihara, Anita Nderu, Amina Abdi

Content Courtesy Of Nairobi Fashion Hub , Moët & Chandon

Kigali Fashion Week 2015 to Feature International Models

Posted on by Oscar Alochi

The annual Kigali Fashion Week 2015 will be launched on July 13 at Belgium Ambassador’s residence in Kigali.The five-day event will feature creative models and innovative fashion designers.According to John Bunyeshuli, the promoter of Kigali Fashion Week, the event will be unique and diverse as they expect to have extraordinary creative talents of the young people, who will be showcasing the latest fashion trends, particularly for the promising young designers as well as new styles for the models.

“After spending ‘sleepless nights’ organising this event, I hope it will be more than good,” he said.

“Twelve Rwandan and three international designers will exhibit in the show,” he said, adding that, “The event will attract a global audience after the appointment of Kigali Fashion Week as a permanent board member of the Commonwealth Fashion Council in London Common Wealth Fashion Council early this year.”

Related to this development, the Rwanda Fashion Council, will also be launched at the British High Commissioner’s residence in Kacyiru, on July 15.

The event is organised by Zenith international consultancy Rwanda and the Commonwealth Fashion Council, in partnership with the Ministry of Sports and Culture and the Rwanda Cultural Fashion Show, with the aim to boost the local fashion industry.

Franco Kabano, the trainer of the models, said, “We have new activities that were previously never displayed. For example, during this event, we will use 80-100 models who’ll be displaying non-stop walk and writing, among things.”

Cedric Mizero, 21, a fashion designer running Amizero Brand at Gisozi, said the Rwanda fashion council will act as an umbrella for people interested to contribute towards the development of fashion industry in Rwanda.

Entrance fee is Rwf18,000 for singles and Rwf30,000 for couples.

It’s a busy week for aspiring models and fashionistas, as the fourth edition of Kigali Fashion Week (KFW) kicks off with the second round of auditions at tomorrow.After the Kigali auditions, the KFW team will head to Rubavu District for another round of auditions.

John Bunyeshuri, the CEO of Kigali Fashion Week, (KFW), said, “This year’s event is going to be bigger and better. We are carrying out auditions early enough to allow the participants to get well prepared. We’re bringing fashion professionals from Belgium to train them with the models for the main show in July.”

Kigali Fashion Week is partnering with Rwanda Cultural Fashion Show (RCFS) to bring together contemporary and cultural designers.

Celestin Ntawirema, the CEO of RCFS, said, “We have new faces and we’re planning to hold a forum for designers so that they bring out the contemporary and cultural taste of fashion.”

He added that experienced fashion designers from Africa and Europe will come to train the local models and fashion designers.

The theme for this year’s edition is “The Power of Love”. It will include the Fashion Festival, Cocktail Fashion Show and the Kigali Fashion Week come July and the finale will be held at Kigali Serena Hotel in November.

The organizers said that this year’s fashion week will also feature regional and international models.
Content Courtesy Of Kigali Fashion week & Nairobi fashion hub Online Digital Team

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