The preservation of the designer’s African heritage lies at the heart of the brand, and even the name Fiu Negru is a nod to the past. Having been named Angolan Fashion Designer of the Year in 2015 by Moda Luanda, the brand continues to grow and spread its reach.

We cannot ignore the role that fashion designers from different parts of the world play in the global scene. As African designers, it is our responsibility to package our products in a manner that highlights our way of life and show the world what we can do. When we constantly share this with the rest of the world, it gives people a deeper understanding of our diverse cultures. This, in turn, help increase our influence as more people want to learn about our brands that support African culture.

Liz Akuku made it a point to ensure that every ingredient used would be easy to read on the package. That is why she uses only organic and natural ingredients such as cocoa butter, shea butter, avocado oil, mango butter, coconut oil and essential oils.

Our commitment is simply to make the world a better place while providing top-of-the-range, feel-good products. Mama Earth is committed to creating alternatives to plastic packaging, sourcing all-natural ingredients and promoting local talent. We believe that together we can save the world, one small action at a time and still have great skin while doing so!

“Branding a nation starts with local Branding before going International. The journey begins with every Kenyan embracing our culture and heritage, then celebrating it and expressing themselves through it as reflected in our creative arts industries and in particular our fashion.