Fashion and Cosmetics Brands Spark Controversy in China with Pride Campaign and Removal of “Whitening” from Skin Care Products

US fashion brand Calvin Klein has introduced a new campaign that features a plus-size, African-American transgender model. This and French cosmetics brand L’oreal Paris’ decision to alter its slogan have both sparked controversy on Chinese social media as many netizens said they felt the move was merely an attempt by the companies to be “politically correct.”