Sunday 29th of November 2020

Nairobi, Kenya

Power of E-commerce in Rapid Expanding African Fashion Sector  

Power of E-commerce in Rapid Expanding African Fashion Sector  

Online revenues for the African fashion sector are predicted to grow by over 14% annually over the next four years. African fashion has revelled in tremendous media interest recently. Beyoncé helped propel Senegalese designer Sarah Diouf’s Tongoro brand to international fame when the singer wore a patterned dress and wide-leg pants on holiday last year. Naomi Campbell and Alicia Keys are other megastars spotted wearing African-designed clothes.

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