Saturday 13th of July 2024

Nairobi, Kenya

Fashion Brands Embracing Audacity in Style, Spirit, and Materials

Posted On : June 12, 2024

Oscar Alochi


Why blend in when you can stand out? This week, we spotlight three distinctive fashion brands that boldly redefine style through their unique approaches and innovative materials.

Archival Apparel: Classical Music Meets Edgy Fashion

Classical music and cool T-shirts are not typically synonymous. Archival Apparel, however, aims to change that with their vintage-inspired shirts for the discerning fashionista. “We launched with a classical music collection to bring some much-needed edge to the genre’s apparel options,” says Michael King, one of Archival Apparel’s resident design enthusiasts.

Their offerings include a tee for Wagner’s *Der Ring des Nibelungen* featuring Swiss-inspired interlocking geometry and a Prokofiev ‘Skull’ tee, which King notes, “captures our mission to create designs that are unexpected and unembarrassingly cool.” Other designs celebrate composers like Shostakovich, Béla Bartók, and Stravinsky, portraying them as the rock stars they truly are.

Archival Apparel started as a group of friends passionate about graphic design, music, and the arts. Disappointed by the existing t-shirt market, they decided to create their own, resulting in widespread popularity and plans to expand into jazz, soul, art, literature, and film collections.

Future Monsters: Rock ‘n’ Roll with a Halloween Twist

Blending alternative, horror, and rock ‘n’ roll, Future Monsters’ fashion line has earned the moniker “creepy couture.” Founder Zachary Dial explains, “Our aim is not only to compete but to excel, creating premium statement pieces that stand out in an industry of rampant disposability.”

Future Monsters focuses on small-batch manufacturing with high-quality fabrics, reflecting Dial’s admiration for rock icons and vintage punk fashion. Driven by a passion for horror movies and a gap in the market for affordable rock-inspired looks, Dial created a brand that marries rock, horror, and punk seamlessly.

Signature pieces like the Pugsley Raw Neck, the vintage-inspired Lurker Cap, and the silk chiffon Harlequin Button Up highlight the brand’s commitment to timeless, versatile fashion.

Alex Crane: The Breezy, Natural Alternative

Alex Crane’s eponymous brand revolves around the concept of feeling “breezy,” achieved through 100% plastic-free clothing made from natural materials like flax, coconut, organic cotton, and banana leaves. “Natural materials are more breathable, more luxurious, more dynamic,” Crane explains.

A former corporate apparel designer, Crane launched his brand in 2017 with a commitment to creating environmentally friendly clothing. His latest release, the Alta Suit, is made from 100% French linen with corozo buttons, offering an unstructured, unlined suit that feels fresh and natural from the first wear.

Crane’s journey from corporate disenchantment to entrepreneurial success underscores his dedication to producing high-quality, sustainable fashion.

These three brands—Archival Apparel, Future Monsters, and Alex Crane—demonstrate that fashion can be daring, expressive, and environmentally conscious. By embracing unique styles and sustainable materials, they offer refreshing alternatives for those looking to make a statement.

Oscar Alochi


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