Nice & Lovely: Kate Actress Is The Brand Ambassador For L’Oréal East Africa In Kenya.
Catherine Kamau, better known as Kate Actress, has been named as the new brand ambassador for L’Oréal, the creators of Nice & Lovely.
Kate Actress has been charged as a brand ambassador with raising brand awareness and teaching clients on the proper use and application of a number of beauty products, as well as explaining the benefits of utilizing Nice & Lovely product lines.
The company also announced the launch of the world’s first jelly-in-cream product at the occasion. The company’s Kenyan scientists created the Nice & Lovely Jelly cream, which is excellent for delicate skin. It has also been subjected to dermatological testing to determine its safety and ensure that it does not cause any allergies or irritation.
Since acquiring the brand in 2013, L’Oréal, the world’s leading beauty and cosmetics firm, has considerably improved the quality of Nice & Lovely hair and skin products, cementing its global leadership position.
L’Oréal estimates Kenya’s beauty business to be worth USD 200 million, with the potential to grow five-fold to a billion-dollar market in the next eight years, thanks to a burgeoning middle class that wants to splurge for feel-good moments.
“We opted on Kate because she symbolizes and exemplifies the brand’s principles authenticity, trust, excellent quality, and safety that makes it a household brand-used by the whole family,” said L’Oréal East Africa Managing Director Serge Sacre.
“Natural elements in products are preferred by 79% percent of Kenyan women,” he added. We are launching a product that fills an obvious market gap today as a result of significant study. When compared to the market’s 50 million inhabitants, the market is still modest, but it has been growing at double digits for the past decade.”
To take advantage of the growing potential, the beauty brand claimed it is investing heavily in education, talent acquisition, and distribution network expansion.
Body lotions make for half of the market, according to Nielsen data, which ranks Nice & Lovely as Kenya’s best-selling body lotion.
Kate shared her excitement and appreciation for being selected the brand’s ambassador on social media shortly after the ceremony.
“Nasiwezi jizuia, we did it my watuz, you all kept manifesting this for me, it’s here. The official face of nice and lovely Kenya,” she said in an Instagram post.
Kate’s Instagram account was also flooded with congratulations from other celebrities, like Joy Kendi, Jackie Matubia, Anita Nderu, and Njoki Muriithi, as well ordinary Kenyans, who wished her luck in her new role.
Content Courtesy of L’Oréal East Africa, Nice & Lovely East Africa & NFH