Anita Natacha Akide (Born December 23, 1995), known professionally as “Tacha” is a reality TV star, makeup artist, vlogger and a serial entrepreneur. Born and raised in the Niger Delta region of Nigeria, Rivers State to be precise, Tacha grew up in Port Harcourt City to which earned her the tag; Port Harcourt First Daughter. In early 2016, Tacha became an Instagram sensation after several of her videos became viral on Instagram.
From 2018, she started her own beauty vlog on youtube which she delved into makeup tutorials as well as some social contents about trending topics. She went on to venture into a business as a serial entrepreneur to launch the “Everything Tacha” online fashion, beauty and electronics store.
Akide rose from being an instagram sensation to a reality star after being announced as one of the housemates in the 2019 edition of Africa’s biggest reality show, Big Brother Naija Season 4. Being the only only familiar face on the show due to her instagram presence.
Tacha remained the most talked about housemate during the period of the show and after the show, which made her “The Media It Girl.” Midway into the show, Tacha who was known for her unhinged and unapologetically bold personality, amassed a legion of ruthless loyal fans who are known as “Tacha Titans.” It became obvious during and after the show that her fans who are currently the largest fanbase in Africa, mirror her traits. Upon her exit from the show, Akide immediately signed a management deal with Billz Vizion founded by Teebillz.
In mid october 2019, the 24-year-old star became a brand ambassador to the biggest sunglasses distributor in Nigeria, House of Lunettes. House of Lunettes reportedly sold over 1500 glasses in two hours after announcing Tacha as their brand ambassador.
She went on to sign another endorsement deal with Get Fit Technology, Nigeria’s most wanted wearable fitness solutions.
In November 2019, Tacha bagged a major influencing deal with one of the world’s most renowned Alcoholic beverage, Ciroc Vodka. She represents the brand in Nigeria, Africa for their Ciroc Circle Tour across Tier 1 Cities in Nigeria. In addition to these, Tacha signed a major endorsement deal with Royal Hair, the biggest hair brand in Nigeria. She also signed as a brand ambassador to Hype and Steam, a U.K high-street Online fashion store.
Tacha’s influencing power has made her the most sought after brand in Africa as the announcement of her deals with these brands were featured in top Newspapers, radio stations and blogs all over Africa
On December 23, 2019 Tacha celebrated her 24th Birthday with so much buzz on the internet as she became the first Big Brother Naija season 4 housemate to receive a gift of Mercedes Benz from her fans. Towards the end of December 2019, Tacha announced her departure from Bilz Vision management which was a mutual agreement between both parties.
Tacha who is a force to reckon with has become one of Africa’s most inspiring personality of 2019 as she recently made it to Chude Jideonwo’s list of the 150 most interesting people in the culture (2019).
Tacha who is now an household name has constantly remained on everyone’s lips with a very engaging social media presence with average views of 1,300,000+ on her instagram videos on her official account, @symply_tacha. She has an average of 45% of her following as her engaging audience with the females at 55% and males at 45%. The demographics of her audience has 18 – 40 years owning a larger share of 70% all over Africa. On twitter she has a mass follower of 500k, it is no news that the reality TV star trended worldwide and has been trending daily on Nigeria trends since September till date, and not forgetting her Youtube channel with 58k Subscribers.
https://www.instagram.com/p/CA_QVFXDpuc/?utm_source=ig_embed
She has become the only brand to trend consecutively for more than 50 days at a stretch on the platform. This is believed to have caught the attention of the co-founder and CEO of Twitter, Jack Dorsey due to analytics from the Twitter headquarters, prompting Dorsey to follow her account (Symply_Tacha) and verifying her twitter account. On Jack’s birthday, Tacha broke the Internet after sharing a FaceTime video with Jack Dorsey. The attention she has from Africans is overly impressive.
Everything Tacha by Natacha Akide is a beauty, fashion and electronics brand. The brand was launched in 2018 with Tacha’s famous ‘PINK LIP KIT’ alongside POWER TACHA, SMILE TACHA, EYELASHES and GLOW TACHA.
Tacha was inspired to create her own brand after years of studying and understanding what works best for everyone. She saw the need to venture into business to make these products affordable and reliable for everyone. From the best-seller PINK LIP KIT which changed the game for lip balms, Tacha’s aim is to create products that inspire young people in the world.
Tacha has since gone on to re-brand all the products to even more luxurious packages, while ensuring that her line of products caters for everyone irrespective of status and gender.
Content courtesy of Simply Tacha and Nairobi fashion hub