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Tuesday 30th of May 2023

Nairobi, Kenya

Tag: Beauty Products

The Body Shop Enters The Kenyan Beauty Market And Plans To Launch An E-commerce Platform In The First Half Of 2023.

Posted on by Ann Mumbi

In an effort to address the rising demand for cosmetics made in an ethical and sustainable manner, the international beauty brand The Body Shop has announced its arrival into the Kenyan market.

Through their exclusive franchisee, The Mask Retailers, the British-founded, trend-setting cosmetics business, which sells over 800 products, opens its first location in Nairobi at the Village Market. The Body Shop also announced intentions to introduce an e-commerce platform in 2023 to make its products more accessible to customers in the East Africa region.

“Kenya is a fast-developing economy that is well-positioned to attract major brands looking to strategically have a portion of this market,” stated Sarah Jackson, The Body Shop EMEA & LatAm Franchise Business Director regarding the launch.

Kenyan customers are very concerned with a company’s value for their money as well as how morally and socially responsible it is along its full value chain. Over 800 goods from The Body Shop are available to consumers who want high-quality, naturally-inspired skincare, hair care, and cosmetics that are made ethically and responsibly.

The Body Shop is renowned for its high-quality, naturally-inspired cosmetic and toiletry products. It is also well-known throughout the world for having pioneered the idea that business can be a force for good, for setting new standards for business ethics, and for persistently advocating for change on behalf of those who lack a strong voice.

The Body Shop Kenya store was created with the brand’s objective to reduce its environmental impact in mind, Ms. Jackson added.
Reclaimed wood and recyclable plastic that was going to the garbage were used in its construction.
Worktops are built entirely of reclaimed wood, while the facade is constructed out of low-energy metals that are infinitely recyclable: zinc and aluminum.
Customers may also buy a refillable 300 ml aluminum bottle, which they can fill with any of the top-selling shower gels, shampoos, conditioners, and hand washes from 12 different brands.

The Body Shop began obtaining tea tree oil from the east coast and the foothills of Mount Kenya in 2020. They did this in collaboration with the Kutoka Ardhini (Swahili for “from the ground”) group, which obtains the essential component via a network of more than 1,000 farmers.

This is done through The Body Shop’s Community Fair Trade program, which assists producers in opening up new markets and funding community-beneficial social and environmental initiatives. The Community Fair Trade program is a global initiative that includes around 13,500 farmers, producers, and craftsmen.

Products from The Body Shop are created with a regard for the environment and a dedication to ethical and sustainable business practices.
They are free of cruelty and support people in feeling good about themselves, their bodies, and their futures, especially women and girls.
The company creates unique products using premium natural ingredients that are ethically and responsibly raised and purchased.

About The Body Shop

The Body Shop has stated that this year, as part of its Christmas community support, it is undertaking an activism campaign dubbed “Be Seen. Be Heard” to amplify young voices in the halls of power. This is in addition to helping local farmers.
Each purchase made over the holiday season will assist The Body Shop in donating a minimum of £500,000 to organizations worldwide that support young people who are giving back to their communities and working to make the world a more just and joyful place.

The Body Shop is a well-known beauty brand that was established in 1976 by Dame Anita Roddick in Brighton, England. It is also a B CorpTM accredited company. By providing high-quality, naturally-inspired skincare, body care, hair care, and cosmetics that are ethically and sustainably made, The Body Shop hopes to have a good impact on the world.
By providing high-quality, naturally-inspired skincare, body care, hair care, and makeup that is created ethically and sustainably, The Body Shop hopes to have a good impact on the world. Having established the notion that business can be a force for good, this ethos continues to be the inspiration for the brand. In more than 70 countries, The Body Shop runs almost 3,000 retail outlets.

Over 70 nations are home to about 3,000 The Body Shop retail stores.
The Body Shop is a member of Natura &Co, a global, multi-channel, multi-brand cosmetics conglomerate that is dedicated to achieving positive economic, social, and environmental impact, together with Avon, Aesop, and Natura.

Content courtesy of The Body Shop & NFH

Work With Smile Leads To Success: An Exclusive Beauty Business Interview With Sina Tsegazeab Founder Of Natna Natural Hair

Posted on by Ann Mumbi

The renowned and high-quality hair distribution company Natna Hair, with headquarters in Uganda, recently debuted its newest item as part of the launch of its new collection.
The brand has been on the fast track to success, even releasing products not just for women but for men, in a time when appearance and self-care are the norms.
A couple of the products that the company’s catalog highlights are hair extensions for balding men and beard extensions.

We had an exclusive opportunity to speak with the company’s executive Sina Tsegazeab, who explains to us what this new collection means to their customers and why self-care and beauty are no longer a luxury but rather a way of life.

Ann Mumbi: What is Natna Natural Hair all about?

Sina Tsegazeab: Natna hair is a brand that deals with carefully selected human hair weaves, wigs, lace wigs, ponytails, closures, lashes, and so on.
All our products are made from 100% human hair that has no plastic, fiber or synthetic added.
You’re able to wash, dye, color, set, and do everything with them.

AM: When and how did you get into the hair and beauty industry?

ST: I started working in the cosmetics industry in 2013. It’s funny how I got into the business.

To cut a long tale short, buyers began to complain that the items weren’t up to par and were of poor quality after receiving a sizable purchase.
They were going through a terrible period, so they started seeking someone to give them advice.

As they were doing this, they remembered me, so I joined to offer assistance.

Because I used to plait weaves frequently, I had some knowledge.

They later found the business to be tough to manage, so they offered me an opportunity if I could take over.
I took over, changed the brand, and now I’m here.

AM: What were you doing before you decided to set up Natna Hair?

ST: I was a student at Cavendish University studying online marketing prior to starting the company.

AM: What was the catalyst in your journey?

ST: I constantly strive to be at the top of my game.

AM: How would you describe your signature look?

ST: decent, corporate office appearance.

AM: How important are the ingredients in hair care products?

ST: In brief, it’s like food, and nutritious food is necessary for our bodies, and the same is true of hair and hair products.
The components in hair care products are more significant than you can possibly understand.

AM: What’s a hair care secret that you wish more people knew?

ST: Using natural treatments prior to washing your hair and being aware of your hair type’s requirements.

AM: How important do you think it is for people to have a regular hair care regimen?

ST: Most individuals overlook the fact that taking care of one’s hair should be part of a routine, much like taking care of one’s skin or exercising.

AM: A client comes in and asks for a style that you do not think will suit their face.
How do you respond?

ST: So, in situations like that, the first thing I do is tell them why that wouldn’t be ideal for them. Most of the time, they comprehend and are willing to attempt what I advise. If not, I value their viewpoint.

AM: What treatment methods would you recommend if a client came in with hair damaged from excessive dye?

SM: They should first take a break from dyeing their hair for a while before deep conditioning it.

AM: What credentials and licenses do you have in fields related to hair styling?

SM: I am a qualified hair technologist (not a hairstylist), and I am familiar with all the procedures involved in producing and gathering human hair from donors, as well as the industrial process, how to distinguish between different hair grades, which origins are best for various styles, etc.
An expert in this process is referred to as a hair technician. I learned how to style, make wigs, and ventilate hair on my own.

AM: How do you try to stay up-to-date on current hairdressing trends?

SM: This is simple for me because I now understand how to start a trend rather than just follow one.

AM: Have you ever experienced a situation where a client wasn’t happy with the finished look?
If so, how did you handle a case?

SM: I am not a hair stylist, so I can’t really point anything out.

AM: Why should anyone use your service or product?

SM: That’s a really lovely question.
One is that customers will receive excellent value for their money, long-lasting products that will help them preserve their appearance, and the greatest possible customer service.

AM: You started working in the hair and beauty industry several years ago, how has the industry changed since you began?

SM: It has undergone numerous changes.
People can distinguish between the many hair types and whether or not it is human hair, which makes our job simple.

AM: Any plans to come up with a new product line?

SM: Oh yes, it’s 80% done, and we are going to launch it very soon.

AM: What is your brand philosophy?

SM: To constantly offer high-quality hair and products at reasonable costs, together with customer service that makes each engagement with our brand satisfying for our customers.

AM: What are the 5 most popular beauty products you use?

SM:

  1. Neutrogena scrub
  2. Dove hair conditioner
  3. MAC foundation studio fix
  4. Bio-oil
  5. Olay sunscreen

AM: How long have you been in the Hairline business?

SM: My brand is currently 7 years old, having started in 2015.

AM: What are your 5 beauty do’s and don’ts?

SM:

The beauty do’s for me are:

  1. Moisturizing
  2. Deep conditioning
  3. Exercising
  4. Steaming
  5. Scrubbing

The don’ts on the other hand are:

  1. Bleaching
  2. Using cheap products
  3. Having heavy makeup on daily

AM: Does everyone look better with weaved hair or wigs?

SM: Everyone can look good wearing weaves, for sure. The same cannot be said for wigs, though.

AM: If you turn up at a show/shoot and the model has terrible hair, what do you do?

SM: Well, this can’t happen because for photo shoots and shows we come knowing what to do and the model also comes knowing that she has to come in a specific style.

AM: Beauty Instagram profiles have become a major influence on the hair and beauty industry, but you keep yours quite personal, how important social platforms are for you?

SM: Yes, you’re correct that Instagram influencers are growing in popularity, but I chose to promote my brand on my own instead because it seemed more logical to do so.

AM: Where our readers can find you and keep in touch with you? (Provide your Instagram, website, and Facebook page if any please)

SM: You can follow us across all platforms @Natnahair.

  1. Facebook
  2. Instagram
  3. Twitter
  4. TikTok
  5. YouTube
  6. Pinterest
  7. Website

Thank You

Content courtesy of Natna Natural Hair & NFH

Red Carpet Dresses: Best Dressed Kenyan Celebrities And Beauty Influencers At L’oréal Paris Launch 2022

Posted on by Oscar Alochi

Without saying anything, fashion is the only way to express yourself. It reflects your personal style, elegance, mood, and personality.
Celebrities play a large part in shaping our society when it comes to fashion inspiration.
Nairobi fashion hub compiled a list of the top 10 most fashionable Kenyan women who rocked the red carpet at the L’Oréal Paris Kenya Launch.
On Instagram and YouTube, the majority of the trendy Kenyan female celebs and beauty influencers included here have a sizable following.

Taking a look at the best and boldest ensembles from the L’Oréal Paris Kenya Launch gives you a good idea of where the red carpet stands right now. The winning looks were elegant yet unique, and they should continue to inspire fashionistas for years to come.

1 Catherine Kamau

Catherine Kamau Karanja, better known by her stage names “Celina” and “Kate Actress,” is a Kenyan actress who has won numerous awards.
She rose to prominence thanks to her portrayal as Celina in the Citizen TV drama Mother In-Law. Sue na Jonie, Plan B, and Disconnect are just a few of the films she has been in.

2. Maureen Bandari

The Funshion Mistress, Maureen Bandari, is a passionate fashion blogger who has expanded into hair and beauty care to become a household name in Kenya

3. Sarah Hassan

4. Joyce Maina

5. Shely Sophisticated

6. Pearls and Loaf

7. Maureen Lwanga

8. Lydia Karleen Mukami

9. Anita Nderu

10. Jackie Matubia

 

As the month of June approaches, the temperatures begin to increase, allowing us to break out our summer staples. There are plenty of style ideas to steal from the celebrity set when it comes to designing your summer wardrobe, whether you’re a fan of a summer maxi, simple slips, or classic white dresses.

 

It never hurts to look to the stars for some fashion inspiration, whether you’re stuck in a style rut or simply want to treat yourself to some new investment purchases.

Content Courtesy of NFH Digital Team

L’Oréal Paris Launches in Kenya: Days After Rihanna’s Fenty Launched in Nairobi, a French Beauty Brand Debuts in Kenya 

Posted on by Ann Mumbi

L’Oréal Paris has officially entered the Kenyan market, expanding its reach in the beauty sector with the launch of a comprehensive range of products tailored exclusively for the Kenyan market.

Rising customer demand for luxury but affordable beauty and personal care products is driving the brand’s entry into Kenya, according to the company, which prides itself on being a pioneer in beauty science, Parisian, and a feminine brand that empowers women through its famous slogan “Because you’re worth it.”

“L’Oréal Paris provides quality, efficacy, and innovation to a market with a rising consumer base but a big number of potential consumers who are mostly untapped,” stated Serge Sacre, Managing Director of L’Oréal East Africa.

The brand has made its top-rated Revitalift Filler Range, which targets various skin types, available. The product was created to protect consumers’ skin from UV damage and fine wrinkles while also encouraging a healthy and young appearance.
L’Oréal is relying on its research and development center to generate products that cater to local tastes. L’Oréal spends 4% of its income on research & development at the moment.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

According to a survey by research firm Grandsview, the global anti-aging products market, which was valued at $ 40.49 billion in 2020, is expected to increase at a compound annual growth rate (CAGR) of 5.4 percent from 2021 to $ 60.26 billion by 2028.

Consumer awareness of age-related skin concerns such as fine lines, wrinkles, and dullness, combined with a rising willingness to pay on products that help them proclaim their skin youthfulness, will boost market demand during the projection period, according to the research organization.

Experts from the sector, including scientists, dermatologists, distributors, and celebrities, gathered in Nairobi for the debut.

Content Courtesy of L’Oreal East Africa, Nice and Lovely East Africa & NHF

Fenty Africa: Kenyans Are Dissatisfied With The List Of Influencers Invited To The Fenty Beauty Launch.

Posted on by Fashion Police

Kenyans were disappointed that the list lacked big makeup artists and skincare content creators and was flocked by our everyday influencers.

It was only after the event that many noticed the absence of a significant cog in the wheel of the industry, and that was the makeup artists and beauty gurus, whose proficiency in the field is greatly relied on by the majority of prospective consumers of the products, giving off a tone of favoritism that went into the organization.

The artists took to social media to ask the event’s organizers why they weren’t invited or why they didn’t get the PR packages that were given to influencers from various fields such as culinary arts, comedy, and lifestyle, among others, all of whom appealed to an audience that was vastly different from the brand’s target market.

Miss Universe Kenya 2019 and Miss Universe Kenya 2021 Miss Stacy Michuki expressed her dissatisfaction on Instagram stories.

She penned,

“Wait, so this was a beauty launch and we did not have beauty gurus like Muthoni Njoba, Eman Sallal, and Steve Koby just to mention a few. And so many other amazing upcoming MUA (Make-up artists) in attendance?? Hmmm!”

Rosina Sharon, a YouTuber with over 600,000 subscribers, was among the disgruntled makeup artists. She complained of being ignored by the organizers and the mistaken belief that the influencers at the event would persuade Kenyan consumers to buy the brand’s products because they, too, were beneficiaries of their artists’ services.

“You didn’t invite the only people who know what beauty product should work best to fit the needs of the consumer,” she wrote on her Instagram account.

Gaylyne Ayugi, a veteran Kenyan model and beauty pageant titleholder who was elected Miss Universe Kenya 2014 and represented Kenya at the Miss Universe 2014 contest, expressed her disappointment on social media.

She stated that she was not surprised because she had anticipated the event to be a social gathering of our everyday influencers

“But didn’t we already say this event was gonna be a meetup for the kawaida influencers who go for everything but do not deliver. We expected looks to be served… so far I’ve seen some an wueh, just laughing. I don’t tire for this your influencers.”

Ayugi said she lacked words because that was clownery at its finest because in her own words,

“Who wrote that PR list, because who have to explain to us like little children how a food blogger, a man to be precise who does not do anything skin/beauty related received a PR package.”

Stephanie Cherono, a professional makeup artist, echoed her comments, expressing disappointment with the invitation list for failing to convey the inclusivity that the brand has long promoted in its marketing efforts.

“People who don’t even wear makeup, let alone Fenty,” she bemoaned.

Dennis Karuri, Creative Phil, Michelle Ngoje, Wachuka Thimba, and Mwaju Chaks, among others who have rattled the industry with their talent in the profession, were among those who missed their invitation.

Patience P, a fashion and lifestyle content producer, compared our debut to that of other nations, and here’s what she had to say:
“Having gone through Nigerian and South African Fenty launches, one thing is for sure, they have a proper distribution on how they invite their influencers. Not the same damn faces at every event. Let us have a proper filter on who goes and attends what.”

Mitchele Adhiambo, a burgeoning lifestyle digital content creator, also offered her thoughts on the lack of diversity and the same faces that were seen at Fenty’s premiere.

“I needed to look up other countries Fenty launch because I felt there was something wrong with this event on our side…. we need to pull all industries houses in order in our country.”  She stated.

We’ll probably spend the rest of our lives comparing ourselves to South Africa and Nigeria, as they continue to rise while we struggle and make such moves all the time.

Content Courtesy Capital FM Lifstyle, Mpasho of & NFH

Fenty Africa: Rihanna’s Fenty Beauty Exclusive Launch in Nairobi, Kenya

Posted on by Ann Mumbi

Rihanna’s Fenty Beauty line debuted in Nairobi, Kenya, on Thursday, May 26, 2022, with a grand reveal and launch at The Social House, 154 James Gichuru Road, Lavington.

Nairobi’s finest influencers and celebrities attended the dazzling evening invite-only event, dressed to the nines. The room was buzzing with excitement as Kenya joined the exclusive club of the brand’s other eight African countries where it now officially retails.

Kenya’s top influencers, media personalities, celebrities, makeup artists, screen sirens, and Instagram heavyweights descended on the Social House to celebrate famed Bajan singer Rihanna’s Fenty Beauty soft launch, which was studded with all things beautiful, exquisite, lush, and posh.

At 7 p.m., the celebs began to arrive, and the red carpet was a whirl of activity, with cameras flashing, bodies popping, and champagne flowing.

Janet Mbugua, Makena Njeri, Kendi Christine, Noni Muchiri, and Annette Gitau were among the many celebrities who attended the celebration, which continued until far past midnight.

Eugene Mbugua, a reality and documentary TV producer, as well as Crazy Kennar and Esther Kazungu, makers of internet entertainment, were among the other famous personalities.

Suzie Wokabi, a Kenyan beauty legend, and a slew of Instagram stars including Stephu Mulinge, Maureen Bandari, Yasmeen Saiedi, Joy Kendi, Shiksha Arora, and Lornzie Gatabaki were among the flashy audience.

The event, which included beautiful Fenty Beauty packages for all attendees, was also graced by seductive singer Nikita Kering, who put on a sizzling show as the guests fawned over her.

Nikita laid down a strong performance, topping it off with her huge single ‘Ex,’ dressed in a short newspaper-themed outfit and black designer thigh-high boots.

Fena Gitu and Kagwe Mungai, both musicians, attended the star-studded beauty pageant.

The gathering, known as the “Fenty Club,” was held to “celebrate the introduction of Fenty Beauty and Fenty Skin in Kenya.”

The Social House meeting was also a totally private affair that would not be published on social media and would only be open to those who had been invited.

On Friday night, Fenty Beauty will formally launch in Kenya and Africa as a whole  with yet another glittering, all-star event at the Junction Mall.

Dr. Joyce Gikunda, founder of Lintons Beauty, also made an appearance and gave a lecture, dressed in an opulent Gele (Nigerian-style headwrap) and a flowing dark blue dress.
Lintons Beauty is Kenya’s official  and only  Fenty Beauty and Fenty Skin retailer.

Content Courtesy of Capital Lifestyle Production & NFH 

 

Nikita Kering, A Singer, Will Be The Face Of The Fenty Beauty Campaign In Kenya.

Posted on by Ann Mumbi

Nikita Kering, a 20-year-old award-winning musician, has signed a deal with Rihanna’s Fenty Beauty cosmetics line. The ‘Ex’ hitmaker will be the face of Fenty’s ads, which will kick off on May 27th, 2022.
The model announced that she will be wearing Fenty products like ‘Killawat,’ a fluid, non-greasy solution that is lightweight and non-sticky, in a social media post.

Nikita will also promote the gloss bomb universal lip luminizer in eight hues, as well as the lightweight full frontal volume mascara.

She wrote in a Twitter post,

“It’s going to happen! This Friday, the 27th, @fentybeauty and @fentyskin will be here. I’m very excited to be kicking off our campaign in Kenya while wearing my Fenty favorites #glossbomb #killawat…”

The collaboration comes only days after Fenty Beauty announced that their products would be available in Africa. They wrote on their social media platform,

“Finally, the wait is over. We’re pulling up in AFRICA! Who’s up for it?! We’ve been putting in a lot of effort to make this happen. Starting May 27, we’ll be accessible at local stores in Nigeria, Kenya, Namibia, Botswana, Ghana, Zambia, and Zimbabwe.”

Elsa Majimbo, a Kenyan comedienne, joined Fenty Beauty as a brand ambassador in 2020. Majimbo filmed videos of people wearing the brand’s eyewear.

Content Courtesy of Nikita Kering & NFH 

Lintons Beauty Will Exclusively Offer Rihanna’s Fenty Beauty Products In Five Kenyan Outlets.

Posted on by Ann Mumbi

The luxurious Fenty Beauty and Fenty Skin products created by global pop artist Rihanna will be sold in Kenya under an exclusive franchise agreement.

The Barbadian diva, who co-owns the company with LVMH, has selected Lintons Beauty to distribute its cosmetics collection.

The products will be accessible starting May 27, 2022, according to Lintons, which distributes additional high-end skincare, color cosmetics, and designer perfumes to the upper and middle classes.
The business has 28 locations in Kenya, Mombasa, and Kampala, Uganda, but only five of them will store Fenty items.
The retail prices for the new product lines, which will be available in seven other African nations, have yet to be announced by Lintons Beauty.

According to the Fenty Kenya website, goods like the Fenty symbol, and semi-matte refillable lipstick would cost Sh4,650, not including shipping and taxes.

Sun stalk’r eye bronzer and highlighter palette cost Sh7,000, while liquid killawatt fluid freestyle highlighter costs Sh4,100. KSh5,550 for a soft-matte powder foundation.
KSh3,350 for the longwear pencil eyeliner and KSh2,050 for the small mascara

Luxurious Labels
Rihanna’s premium cosmetics line will take the fight to other luxury brands vying for a slice of the country’s fast-growing multibillion-shilling cosmetics market pie.
Lintons already carries international skincare brands like Estée Lauder, Clinique, MAC, Clarins, Lancome, Chanel, and Dior.

Tom Ford, Issey Miyake, Bvlgari, Versace, Givenchy, Guerlain, Thierry Mugler, Yves Saint Laurent, Salvatore Ferragamo, and Burberry are among the scent names represented.

In a previous interview with Business Daily, Winnie Mutegi, the Lintons’ marketing manager, said, “We have worked with worldwide companies and authorized distributors to provide unique items for our clients.”

The corporation had previously expressed confidence in the cosmetics industry’s ability to weather the epidemic this year.
Lintons’ Beauty is also looking forward to new product lines from Lancome and Dolce and Gabbana.

On the website, the Fenty perfume costs KSh20,300.
Rihanna’s cosmetics line is a market leader in inclusion, offering a wide range of products for 50 different skin tones, including dark hues, which were uncommon when it first launched in 2017.

Content courtesy Business Daily & NFH

 

Fenty Africa: Rihanna Confirm Fenty Beauty and Fenty Skin is Finally Coming to Kenya, Nigeria, Ghana, South Africa, Namibia, Botswana, Zambia and Zimbabwe

Posted on by Ann Mumbi

It’s finally arrived! Fenty Beauty and Fenty Skin by Rihanna will soon be available in African countries!

On Tuesday, May 11th, 2022, the singer-turned-beauty mogul and soon-to-be mother revealed on Twitter that her beauty and skincare line would be launched in Africa that month.
Fenty Beauty debuted in the fall of 2017 and has been steadily expanding since then.

Millions of people around the world supported the line’s objective of creating cosmetics and skincare items for all skin tones.
With a follow-up post labeled “The wait is finally OVA!!,” the cosmetics line’s official Instagram account reaffirmed her post.

Rihanna took to social media to announce that her breakthrough cosmetic brand will finally be available in select African countries, much to the delight of make-up fans.

Beauty admirers have been pleading with the billionaire beauty and fashion tycoon to bring her popular Fenty Beauty to the African continent for years.
Fans of Rihanna’s beauty brands, Fenty Beauty and Fenty Skin, will soon be able to purchase the items from the comfort of their own homes.

Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe are among the African countries that will be able to purchase Fenty products starting May 27.

Luxury cosmetics shop ARC and Edgars Beauty will sell the collection, Fans ecstatically flocked to Twitter to express their delight at finally being able to go in and buy the things instead of relying on friends who were traveling abroad to do so.
Fenty Beauty, which Rihanna, whose real name is Robyn Fenty, launched in 2017, was a game-changer since it featured 40 foundation colors that catered to all skin tones.

Rihanna claimed at the launch that she wanted the make-up line to be inclusive to all women and that they had worked on a wide range of traditionally difficult-to-match complexion tones, producing formulations that work for all skin types, and finding universal hues. The renowned foundation from the company is now available in 50 hues.

Fenty Beauty also sells lip products, eyeshadow, blush, and a variety of other cosmetics.
Fenty Skin, a skincare line, debuted in 2020 and proudly declared itself to be oil-free, vegan, and cruelty-free.

However, there was initially a controversy owing to the usage of fragrance, with one beauty care influencer claiming that using fragrance in the products caused her skin to break out in little red bumps all over her face.

Fenty Skin has since emerged as a favorite among many users, including guys. A$AP Rocky, Lil Nas X, and her fiance are all admirers.
Rocky, Halima Aden, and Paloma Elsesser starred in the campaign’s launch. Because she insisted that her new product be gender-neutral, she included men in the advertising.
“Taking care of your skin is taking care of yourself.” I’m attempting to instill a ritual in them. “It’s a three-step process,” she explained.

“We begin there since skincare can be quite complex. Because it might be perplexing, I wanted to start with something simple so that folks could get right to work.”
Fenty Beauty was named the most popular beauty brand in Africa earlier this year, Fenty Beauty was the most-searched-for brand on the continent, according to data by cosmetics education site Tajmeeli.com

Content courtesy of Fenty Beauty, Fenty Skin, IOL & NFH

International Cosmetics Brand Mac Has Collaborated With Local Artists To Develop Young Talent In Kenya

Posted on by Fashion Police

MAC Cosmetics takes pride in assisting emerging and renowned artists in furthering their careers. Stephanie Cherono, a Kenyan makeup artist, collaborated with MAC Cosmetics to host a Masterclass targeted at educating other aspiring makeup artists.

Stephanie Cherono was inspired by make-up and was mentored by MAC, where she perfected her skills and developed into the professional artist she is today.

MAC Cosmetics’ talent development program aims to:

  • Support local artists by providing them with platforms on which to develop their skills and share their knowledge.
  • Provide a venue for young Kenyans to develop their talents by allowing them to teach and learn about professional makeup applications to improve their skills.
  • Encourage people to use their makeup talents and applications in a way that is bold and free.

“Our masterclasses give you unparalleled access to the top talents in the industry. It’s a chance for the brand to inspire and engage with our customers as well as up-and-coming artists “Sheila Mwaura, Manager of Sub-Saharan Africa Retail Operations, says

MAC is a well-known international cosmetics brand.

MAC Cosmetics (stylized as MAC) is an American cosmetics company started by Frank Toskan and Frank Angelo in Toronto in 1984. After becoming a part of Estée Lauder Companies in 1996, the company relocated to New York City. Make-Up Art Cosmetics is an acronym for Make-Up Art.

Content courtesy of African Elite Group & NFH

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