The most influential fashionista in Brazil today, Izaura Demari, 82, was introduced to fashion by her youngest son, Marcio Demari.
Together, they tour the globe selecting the ideal outfits and headgear for their performances, each one more recognizable than the last. As a result, Grandma Izaura ranks among the top global fashion influencers and serves as an inspiration to many women.
However, the always stylish woman acquired national and worldwide notoriety on Instagram, where she has amassed more than 66 thousand followers, thanks to her lovely appearance and her sturdy headwear.
However, the always stylish woman acquired national and worldwide notoriety on Instagram, where she has amassed more than 66 thousand followers. She is known for her breathtaking appearances and her sturdy headwear, and she has collaborated with more than 25 businesses, including 2Rios, Comfortflex Atelier Kaleb Aguiar, Joulik, and Reinaldo Lourenço.
In addition to appearing in more than 300 national and 80 international journals and portals, she has taken part in a number of TV programs. She paraded in SPFW by the Free Free Institute and garnered media attention in Africa, Italy, France, China, and the USA.
Along with Grandma Izaura Demari, her three daughters, five grandchildren, and three great-grandchildren are all savoring their fame.
Images in the blogger-style with flamboyant sceneries and painstaking appearances. When referring to an Instagram profile, nothing about this is novel. However, it gets noticed on social media when these photos are shot and posted by a nice 82-year-old woman.
Izaura Demari is a digital influencer, and thanks to her extravagant outfit choices, she already has more than 76 thousand social media followers.
The photographs on the Paraná-born woman’s page combine her two loves, traveling and maintaining her appearance. “I am quite pleased with the results.
I adore getting dressed up, going to the mall, and taking pictures with my pals,” the influencer, who has already made appearances in fashion magazines and TV shows as a result of all this commotion, explains.
After seeing how people responded to her fashion sense, the idea of uploading the photos emerged. She claims that as she crossed the street or walked through the mall, she was frequently approached.
People started requesting photos with her and asked how they could follow her on social media. At that point, Márcio Aurélio Demari, her 50-year-old son, made the decision to start a Facebook page and an Instagram account. The response was immediate, and Granny Izaura, as she is known on social media, has amassed 5,000 followers in just one week.
“There is a striking moment every day.” Izaura feels unable to name the best ones because there were so many memorable occasions and displays of devotion from the people. Izaura recalls on a trip she went to Gramado with her son that “Ladies would even stop looking at artwork in museums to talk to me.”
People started asking to take selfies with her and how they might follow her on social media. Márcio Aurélio Demari, her 50-year-old son, made the decision to start a Facebook page and an Instagram one at that point.
The response was immediate, and in only one week, Grandma Izaura, as she is known on social media, gained 5,000 followers.
“A striking moment occurs every day.”
Izaura feels unable to name the best parts of the special occasions because there were so many of them and so many displays of affection from the people.
Izaura recalls a trip to Gramado she took with her son, saying, “Ladies would even stop looking at artwork in museums to talk to me.”
A woman once spotted her in the street and stopped the car to give her a bear embrace.
The proud son recalls that she enquired as to which fairy tale she originated from. A number of other women benefit from the near-octogenarian’s way of life.
Her age group is motivated to dress more outrageously and get out more. “This is a joy in my life, and I feel very happy,” she exclaims.
At her house, Izaura once raised orchids. But she decided to reconsider her routine after her spouse passed away 16 years prior and she moved into an apartment. She developed a penchant for travel after that.
She relocated back to Florianópolis, where many of her pictures were taken, four months ago.
Along with Izaura Demari, her three sons, five grandchildren, and three great-grandchildren are profiting from their mother’s popularity. They proudly display their grandmother’s social networks and buy newspapers to show their acquaintances. Márcio chuckles as he continues, “My sister says: ‘Mother, I can’t be like you!'”
Izaura’s distinctive fashion sense is what makes her stand out, but the son notes that instead of favoring pricey or well-known labels, she concentrates on unique yet affordable clothing.
She owns approximately 780 items of clothing already, not counting hats, kerchiefs, and turbans. She also doesn’t like minimalism. On the other hand, the influencer like bright colors, stilettos, jewelry, and big sunglasses. To have fun is the rule.
Content courtesy of Style Rave & NFH