Tuesday 20th of May 2025

Nairobi, Kenya

Tag: blogger

Meta Expands Monetization Opportunities for Kenyan Creators

Posted on by Oscar Alochi

Meta has introduced new monetization features aimed at empowering Kenyan creators. Eligible Facebook users in the country can now generate income from their video and Reels content. This expansion is a strategic move by Meta to foster a thriving creative ecosystem in Kenya.

The tech giant has unveiled two primary monetization avenues: In-Stream Ads and Facebook Ads on Reels. Through In-Stream Ads, creators can earn revenue by incorporating advertisements into their videos, which can be displayed before, during, or after the content. Additionally, Facebook Ads on Reels allows creators to monetize their Reels by integrating ads within the short-form video format.

Moon Baz, Meta’s Global Partnerships Lead for Africa, Middle East, and Turkey, emphasized the company’s commitment to supporting African creators. By providing monetization options, Meta aims to encourage content creation and bolster the Kenyan creative industry.

To qualify for these monetization features, creators must adhere to Facebook’s Partner Monetization and Content Monetization Policies. Age restrictions apply, with creators required to be at least 18 years old. Furthermore, specific eligibility criteria, such as a minimum follower count of 5,000, must be met for In-Stream Ads.

Meta’s initiative is a significant step towards recognizing the value of content creators and providing them with sustainable income opportunities. By expanding monetization options and supporting local languages like Swahili, the company demonstrates its dedication to fostering a diverse and inclusive creator community in Kenya.

In-Stream Ads on Facebook

Meta explained that In-Stream Ads can be integrated into on-demand videos, either pre-recorded or recorded from live streams. These ads can appear in various formats:

  • Pre-roll Ads: Play before the video starts.
  • Mid-roll Ads: Play during the video.
  • Image Ads: Static images displayed beneath the video content.
  • Post-roll Ads: Appear at the end of the video.

These ads provide creators with multiple opportunities to monetize their content, ensuring they are compensated for their creative efforts.

Facebook Ads on Reels

For Facebook Reels, ads are seamlessly integrated into the original Reels content. Creators can earn money based on the performance of their Reels, incentivizing them to produce engaging and entertaining content for their audience.

Eligibility and Compliance

To access these monetization features, creators must adhere to Facebook’s Partner Monetisation Policies and Content Monetisation Policies. Additionally, creators must be at least 18 years old. For In-Stream Ads, there are additional requirements, including a minimum follower count of 5,000.

This initiative by Meta underscores its commitment to empowering creators in Kenya and beyond, providing them with tools to monetize their creativity while contributing to a vibrant global content ecosystem.

Content courtesy of NFH Digital Team 

The Digital Influencer: Vovó Izaura Demari The Renowned And Stylish Brazilian Grandmother

Posted on by Fashion Police

The most influential fashionista in Brazil today, Izaura Demari, 82, was introduced to fashion by her youngest son, Marcio Demari.

Together, they tour the globe selecting the ideal outfits and headgear for their performances, each one more recognizable than the last. As a result, Grandma Izaura ranks among the top global fashion influencers and serves as an inspiration to many women.

However, the always stylish woman acquired national and worldwide notoriety on Instagram, where she has amassed more than 66 thousand followers, thanks to her lovely appearance and her sturdy headwear.
However, the always stylish woman acquired national and worldwide notoriety on Instagram, where she has amassed more than 66 thousand followers. She is known for her breathtaking appearances and her sturdy headwear, and she has collaborated with more than 25 businesses, including 2Rios, Comfortflex Atelier Kaleb Aguiar, Joulik, and Reinaldo Lourenço.

In addition to appearing in more than 300 national and 80 international journals and portals, she has taken part in a number of TV programs. She paraded in SPFW by the Free Free Institute and garnered media attention in Africa, Italy, France, China, and the USA.

Along with Grandma Izaura Demari, her three daughters, five grandchildren, and three great-grandchildren are all savoring their fame.
Images in the blogger-style with flamboyant sceneries and painstaking appearances. When referring to an Instagram profile, nothing about this is novel. However, it gets noticed on social media when these photos are shot and posted by a nice 82-year-old woman.

Izaura Demari is a digital influencer, and thanks to her extravagant outfit choices, she already has more than 76 thousand social media followers.
The photographs on the Paraná-born woman’s page combine her two loves, traveling and maintaining her appearance. “I am quite pleased with the results.
I adore getting dressed up, going to the mall, and taking pictures with my pals,” the influencer, who has already made appearances in fashion magazines and TV shows as a result of all this commotion, explains.

After seeing how people responded to her fashion sense, the idea of uploading the photos emerged. She claims that as she crossed the street or walked through the mall, she was frequently approached.

People started requesting photos with her and asked how they could follow her on social media. At that point, Márcio Aurélio Demari, her 50-year-old son, made the decision to start a Facebook page and an Instagram account. The response was immediate, and Granny Izaura, as she is known on social media, has amassed 5,000 followers in just one week.
“There is a striking moment every day.” Izaura feels unable to name the best ones because there were so many memorable occasions and displays of devotion from the people. Izaura recalls on a trip she went to Gramado with her son that “Ladies would even stop looking at artwork in museums to talk to me.”

People started asking to take selfies with her and how they might follow her on social media. Márcio Aurélio Demari, her 50-year-old son, made the decision to start a Facebook page and an Instagram one at that point.
The response was immediate, and in only one week, Grandma Izaura, as she is known on social media, gained 5,000 followers.
“A striking moment occurs every day.”
Izaura feels unable to name the best parts of the special occasions because there were so many of them and so many displays of affection from the people.
Izaura recalls a trip to Gramado she took with her son, saying, “Ladies would even stop looking at artwork in museums to talk to me.”

A woman once spotted her in the street and stopped the car to give her a bear embrace.
The proud son recalls that she enquired as to which fairy tale she originated from. A number of other women benefit from the near-octogenarian’s way of life.
Her age group is motivated to dress more outrageously and get out more. “This is a joy in my life, and I feel very happy,” she exclaims.
At her house, Izaura once raised orchids. But she decided to reconsider her routine after her spouse passed away 16 years prior and she moved into an apartment. She developed a penchant for travel after that.

https://www.instagram.com/p/CqTlS47pwFZ/?utm_source=ig_web_copy_link&igshid=MmJiY2I4NDBkZg==

She relocated back to Florianópolis, where many of her pictures were taken, four months ago.
Along with Izaura Demari, her three sons, five grandchildren, and three great-grandchildren are profiting from their mother’s popularity. They proudly display their grandmother’s social networks and buy newspapers to show their acquaintances. Márcio chuckles as he continues, “My sister says: ‘Mother, I can’t be like you!'”
Izaura’s distinctive fashion sense is what makes her stand out, but the son notes that instead of favoring pricey or well-known labels, she concentrates on unique yet affordable clothing.
She owns approximately 780 items of clothing already, not counting hats, kerchiefs, and turbans. She also doesn’t like minimalism. On the other hand, the influencer like bright colors, stilettos, jewelry, and big sunglasses. To have fun is the rule.

Content courtesy of Style Rave & NFH

 

Who is Mungai Eve

Posted on by Oscar Alochi

Mungai Eve is one of Kenya’s YouTube content creators who are using the platform to make money online. She recently revealed made claims that she makes more than Ksh 1,500,000 monthly from her channel.

Content creation is reaping benefits for several young people in Kenya and around the world. How did she do it?

This article looks into Eve Mungai’s net worth, biography, age and place of birth, personal life, and career journey.

Background
She was born Evelyn Wanjiku Mungai in Gachiku village, Murang’a county on 6th April 2000. Her life growing up was pretty much smooth until she was in Grade five when her mother suddenly became very sick.
She required two surgeries and a lot of money went into paying the hospital bills. Today, she is doing well and she says both her parents are very supportive.

Education
After successfully completing primary school, she proceeded to a local high school. However, due to problems with school fees, she had to change schools severally. While she did not love the school that much, she was always a leader and loved poetry and talking in front of an audience.
Her father really wanted her to be a teacher but this was not something she saw herself doing.

One of her teachers noticed her public speaking skills and thought she’d make a very good journalist. Upon completing high school, she enrolled in a journalism course but dropped out after one semester. She has plans to go back to school in the future.

Career
After quitting college, she needed to find a job to sustain herself. She opened her YouTube channel on 21st January 2020 and posted her first video on 31st October 2020. This was a video of her covering the Machakos Gengeton Festival and later did videos where she randomly asked people their opinions on trending topics.

In December 2020, she would meet with three struggling musicians named Madocho, Stupid Boy, and Liyetin.

She ended up covering their story and was responsible for getting people to notice the trio. The publicity helped them get Vagah of Afro royalties to sponsor their music.

Little by little, the celebrity continued growing and has progressed to doing a number of interviews on her channel. She has featured A-list celebrities on her channel and upcoming ones like Ndovu kuu and Mejja. She is also the one who introduced Manzi wa Kibera to the Kenyan audience.

It has been less than a year since she started posting videos on her channel and the growth has been rapid. At times, she posts up to four videos per day, proving that persistence and hard work indeed pay. She currently has more than 394k subscribers and 1000 videos, with over 56 million views.

Interestingly, she uses her phone to shoot the videos. Initially, she used a Nikon camera but the risks of using it in the ghettos were risky. Eve is famed for her simple camera, she recently upgraded her Youtuber gears to modern professional cameras, lapel microphone, and boom mics

Boyfriend
Mungai is in a relationship with her director Trevor who is also her photographer. The two have been together for the past three years. It was Trevor who inspired her to start her YouTube channel and he is in charge of marketing at Eve Mungai media.

Trevor’s wealth of experience has proved useful in the fast rise of Mungai’s career. Speaking to Afrikan Traveller, Eve’s boyfriend narrated how he created content for a person he worked for and took his YouTube video from zero to over 20,000 subscribers without pay for two years. His efforts paid off and he was put on a salary after his employer secured

Content Courtesy of Who Owns Kenya and Nairobi Fashion Hub Digital Team 

Wabosha Maxine

Posted on by Fashion Police

Wabosha  Maxine is a  Kenyan beauty influencer based in Nairobi, She is a professional make-up artist, and a vlogger. Wabosha Maxine is well  known for her talent and desire to grow in the make-up industry in Africa at a tender age as well as her skill in the art.

Wabosha views makeup as a way of diversifying a person’s beauty. She is a true believer of inner beauty but still believes in the confidence makeup instills to an individual. Maxine enjoys exploring that world with others, enabling them to transform into something entirely different from what they could ever have imagined.

Maxine Wabosha’s devotion to her career has seen her working with top artists and gigs with huge brands. She landed her first big job courtesy of House of Elzuri. This is a body wellness and beauty company which specializes in makeup and body art. Maxine Wabosha worked for them as a backstage designer for a model and still works there with the team in assisting young beauticians and beauty bloggers in developing their brand and expounding their client base.

On the social media arena, Wabosha features a YouTube channel on which she showcases various do-it-yourself makeup videos. These videos are mostly liked by the young girls who hunger to get tips on how to wear every-day makeup. ‘Beauty by Wabosha’ is the brand name she uses for her YouTube channel.

Wabosha Maxine’s YouTube channel helps her make videos used as marketing strategies which give her an upper hand in the industry compared to other makeup artists. In these videos, Maxine Wabosha speaks on travels, how to apply to make up, shaping eyebrows (which are her signature look) and also about hair and how to keep it looking good.

Wabosha Maxine hair brand has also earned her more subscribers and followers  since she shows the young ladies how to keep it flawless. It’s important to build a subscriber base who love your channel and keep on to it. Wabosha enjoys a huge YouTube-follower base of 175, 000 subscribers, she has a massive followers of 286k  on her instagram page

Content courtesy of Wabosha Maxine & Nairobi fashion hub Online Digital Team 

Grace Alex

Posted on by Fashion Police

Grace Alex is a fashion blogger also known as T2pitchy on Instagram. She blogs at GA Fashion and is currently studying Communication Culture and Technology in Washington, D.C., USA. She initially started the blog in 2011 as a way to help her through her depression.

Her open and honest online diary helped her connect with others who could relate to what she was going through and, since then, she has worked with big brands like Google, Clinique, Daniel Wellington, New Look and ASOS, among others.

https://www.instagram.com/p/B684zEylqJs/?utm_source=ig_embed

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She has massive followers on her Instagram 46,000 plus, and on YouTube she has less than subscribers more of her work are available on her blog Grace Alex Fashion 

Content courtesy of Moss Onyi & Nairobi fashion hub Digital Team

Palesa Mahlaba

Posted on by Fashion Police

Palesa Mahlaba, Stylist and Fashion Consultant ,She always looks like a million bucks, and fashion is her passion. Palesa Mahlaba is the former fashion editor of True Love magazine and is now finishing off a diploma in PR, so she can take the fashion PR industry in style. Palesa chose the Symbol Jewellery and Midi-Ring trend, which she loves. “It’s a way of expressing yourself through your accessories.

I am obsessed with the midi-rings and now have an excuse to stack up on them. Plus they keep my nails looking good!” “Have fun with your jewellery, it is a fabulous way to show your personal style!”

https://www.instagram.com/p/Bo1ezkWBfHb/?utm_source=ig_embed

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She has massive followers on her Instagram 82,000 plus, and on YouTube her account  is dormant no subscribers at the moment more of her work are available on her blog Simply Palesa Edit

Content courtesy of Moss Onyi & Nairobi fashion hub Digital Team

Tshepang Mollison

Posted on by Fashion Police

The fashion and beauty influencer is definitely body goals and when she’s not travelling to exotic places then she’s chilling and eating the finest food because “Twiggy takes snaps and eats a lot”.

Tshepang ” Twiggy ” Mollison she is a Film & Radio production graduate from UCT and Brand Strategy & communications graduate from Vega a with a keen interest in food, photography and travel.

Besides that, she is also a fashionista of note who knows how to play around with her wardrobe. Furthermore, as a model, she has collaborated with big brands such as Spree, Tommy Hilfiger and Fila just to name a few, Judging from her Instagram page, Twiggy is also a fan of warmer weather and enjoys playing in the water.

 

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She has massive followers on her Instagram 40,000 plus, and on YouTube she has less than 1,000 subscribers more of her work are available on her blog Sleepless in Soweto

Content courtesy of Moss Onyi & Nairobi fashion hub Digital Team

Moss Onyi

Posted on by Fashion Police

Moss Onyi is a fashion, travel and lifestyle blogger who moved to the UK in order to advance her career as a chartered account. However, she is now a full time blogger and is based in Manchester, UK. She also works as a photographer and, since late 2017, runs the Moss Onyi blog with her husband, Craig Moss.

The blog, as well as her unique taste in fashion, will leave you dreaming of a place far, far away, where you can get lost in a world that only dreams are made of.

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She has massive followers on her Instagram 92,000 plus, and on YouTube she has 7,000 plus subscribers more of her work are available on her blog Moss Onyi 

Content courtesy of Moss Onyi & Nairobi fashion hub Digital Team

Nat & Liv

Posted on by Fashion Police

The series features social influencers and cousins Natalie Halcro and Olivia Pierson, along with their close-knit families, as they juggle their lives between the beauty and fame of Los Angeles and their humble and hilarious roots in Vancouver.

 

Having established themselves as beauty and fashion influencers over the last few years, Natalie and Olivia have grown considerable social media followings, but they know that in order to make it in Los Angeles they need to do more than take a good selfie.

We wanted to create a line for women to feel confident, fearless and powerful. When developing these styles it was important for us to select elegant textures and colors to accentuate the curves of each and every figure.

We are so excited to share these pieces with you and truly hope they bring you as much joy as they have brought us. We can’t wait for you to share your photos with us!

After gaining business experience through various brand partnerships, Nat and Liv look to their brothers, Joel and Owen, to help build their brand as they work toward curating their first fashion line. The girls take time from their busy schedules to go back to Vancouver, showing a portion of their lives that can’t be found on any social platform.

Their loud and lively moms, Rhonda and Julia, are sisters and the glue that holds this eccentric group together through vacations and weekly Sunday night dinners.

Natalie is also close with her sister Stephanie, the eldest cousin, who is a free-spirited, eclectic personality and sometimes struggles to find her place in the group, often identifying herself as the “black sheep.” From quirky parents to competitive siblings, this crew takes on all of life’s adventures together and proves that no amount of fame can rival a family’s bond.

Relatively Nat & Liv is produced by Machete Productions and Cineflix.

This article originally appeared on NBC

Chic Ama Nigerian Born Style Blogger Based in Washington DC

Posted on by Fashion Police

Chic Ama, a Nigerian fashion blogger who resides in Washington DC, USA has not ceased to recreate fashion trends with her style. The fashion blogger enjoys experimenting with different types of fashion.
She creates style inspiration for street fashion with her daily post on Instagram and her website. Chic Ama is a force to reckon with in the world of fashion.

A glance through her stunning pictures will literally leave thousands of fashionistas dreaming of living her amazing life,Her brand name, Ama, has grown to become a well-grounded force to reckon with in the international fashion and style community, Chic Ama’s style is the purest possible definition of a classic chic. Her style is simply flawless.

Chichi Ama street fashion blogger  with high sense of creativity 

 

Chic Ama is fashion blogger and  owner of “chicamastyle.com”, proud mother, and wife to a loving husband. Chichi who is based in Washington, USA, started blogging as a result of her social media followers, friends and family who saw how neatly and creatively she was able to combine styles, and recreate trends.

She’s of the opinion that being “you don’t have to break the bank to look expensive and gorgeous”. She also has her private business as a personal stylist.

Chichi of the blog Chic Ama Style, is a stylish African woman currently residing in Washington DC. Chic Ama describes fashion as defining who you are as an individual based on the colors you put together, combined with good accessories to give that finished unique appearance.

Her sense of style is what I would describe as high fashion, DIY gorgeous, classy and elegant. She loves figure hugging styles, high heels, statement sunglasses and statement  bags. Her posts are usually on an outfit of the day basis, which clearly indicates that she slays all day.

Chicama is not only a fashion blogger but also a brand influencer, personal stylist and personal shopper

Content courtesy of Chic Ama Style & Nairobi fashion hub

Lisa Gaitho

Posted on by Ann Mumbi

Lisa Gaitho is the daughter of Macharia Gaitho. Macharia is a former editor at Nation Media Group. Most Kenyans love Macharia for his non-political stand and how he remains unbiased even in hot political situations.

Lisa, on the other hand, is a blogger, Vlogger, and social media personality who majors in fashion and lifestyle issues.

Lisa Gaitho has 7,000 plus subscribers on YouTube and more than 25,000 followers on her Instagram page  She loves traveling and exploring nature. She is also a professional chef and natural hair and fitness enthusiast. In her blog, she experiments with grey, white and black outfits. Gaitho plays around with sassy trends cutting across as elegant.

Together with her sister, they founded Siri studio which is famous for their trendy female outfits. Lisa studied in Kenyan schools before going to South Africa for her university studies.

Lisa runs a blog, lisagaitho.com. Here she writes about her experiences traveling the world. She also doesn’t fail to praise her older but incredibly rich boyfriend who funds her trips, much to the chagrin of women. Her blogs usually attract a backlash from her readers, most accusing her of looking down upon her Kenyan fellows and relying on a man to make her dreams happen. But, Lisa intoxicated with love and floating in its whirlwind will hear none of it. Who will anyways, especially if the boyfriend has deep pockets and is willing to spend it on someone?

Content courtesy of Lisa Gaitho, Anita Gaitho & Nairobi fashion hub Online Digital Team

Sharon Mundia

Posted on by Ann Mumbi

Sharon Mundia started blogging right after graduating from Monash University in South Africa with a degree in Marketing and Management. She had always had a passion for literature, even receiving a high school literary award, but practicality won out when it came to choosing an academic major.
Mundia came to realize that fashion isn’t just about being trendy and cute, it’s about expressing your character, building your confidence and ultimately celebrating yourself.

Sharon has 56,000 plus subscribers on YouTube channel and more than 14,000 plus followers on Instagram page, her blog is much active with a good number of direct traffic.

I’m lucky enough to be able to do what I love which, in essence, is to share my personal style and other bits of my life in the hope that it will inspire women of all ages.

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Luckily for her, the background in marketing came in handy when she started to think of her blog, This is Ess, – which started as an online avenue for sharing little pieces of her life – as a platform on which to build her brand.

Content courtesy of This is Ess, She lead & Nairobi fashion hub 

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