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Monday 4th of March 2024

Nairobi, Kenya

What Qualities Are We Looking for in an Alexander McQueen Designer?

The most anticipated presentation of the season was Alexander McQueen’s debut by 35-year-old designer Seán McGirr.
We are living in the Gatsby era of fashion.
The fabrication of myths, fantasies, and exquisite falsehoods requires a great deal of time, money, and talent, yet it all serves to replicate the past.
Though no designer who put their name on an atelier door before the 21st century truly thought in such terms, conglomerates, particularly LVMH and Kering, desire designers who would modernize what everyone already knows about companies formed decades ago to update the codes.

And even if the fashion wasn’t all that fantastic, to begin with, and even if the people voicing these demands weren’t alive to see the moments, to begin with, shoppers and fashion analysts want items that have the power and mystique of fashion from decades past.
Even if it seems like it when you’re standing in front of a rack at a store or admiring the elegant style of an online luxury retailer, the conflict in fashion today is not whether or not people desire anything. It concerns how well a designer can mimic the past and whether they live up to the collective ideal of what came before them.

For this reason, among others, the 35-year-old designer Seán McGirr’s Saturday night Paris debut at Alexander McQueen was the most anticipated of the season, possibly even in recent memory.
McGirr studied for three years at JW Anderson, so he’s not in a particularly fortunate situation, even if almost all designers his age looked up to McQueen. He takes over for Sarah Burton, the adored heir to the brand’s creator, Lee McQueen (whose middle name was Alexander), who succeeded the designer following his suicide in 2010.
A master tailor who poured his demons and traumas into his collections, McQueen was a once-in-a-lifetime artist who left his audiences both emotionally bruised and stunned.

François-Henri Pinault, the head of Kering, and his wife Salma Hayek, along with hundreds of editors, influencers, and celebrities, trekked to a remote corner of Paris on a chilly, rainy night, shivering in a semi-outdoor space to see what McGirr had cooked up.
There are other reasons why all eyes were on McGirr. The paucity of female creative directors at McQueen’s parent company, Kering, and in the fashion industry at large was a topic of discussion following McGirr’s October hiring.
Numerous white males with similar haircuts had positions of authority, but numerous competent women were overlooked. Hehe.

What then did McGirr provide? Nice tailoring—not as good as McQueen’s or Burton’s—along with very edgy lads dressed in tight leather jackets, skimpy suits, and quirky headgear. Perversion efforts were made: he dressed the figures in decent jackets and shoes that resembled hooves, with one gray ponytail hanging down from the heel. He was a McQueenism, but he also manufactured enormous sweaters, a talent he would have developed at JW Anderson.

Though less often than the designer intended, the opening garment, which was made of sparkling black jersey, had the model’s hands crammed inside. It was sensual at moments.
The song “Orinoco Flow” by Enya, included on the soundtrack, had a hint of cheekiness that verged on cheesecake.

You can’t just put out there that McGirr’s models walked with strange wobbles or akimbo arms following John Galliano’s eerie January couture presentation for Maison Margiela.
All in all, it read like a final thesis from art school, too carefree to convince us that these animals were nasty foreigners.

One model donned a death gaze while swinging a pretty ordinary-looking studded purse like a war ax. She was dressed in an incandescent yellow knit skirt, jacket, and tube top.
Some of you questioned what this lady could be so furious about, given her appearance as though she were heading to a music festival supported by some unremarkable late-capitalist organization like a firm that claims to disrupt water.

Exacting, clever, if somewhat emotionally stunted, McQueen was particularly so at his peak, when Kering became an investor and he could apply his Savile Row-shaped abilities to beautiful materials from Paris. The play might have appeared violent and deranged, or it could have looked flawless to appease the Gatsbyites. Rather, it was neither.

McGirr, who exudes a youthful charm akin to that of Sally Rooney, expressed backstage that he aspires for his McQueen to be “uplifting.” He’s as sweet as pie: His evening plans included hugging his mother and taking a bath. In addition, he declared that McQueen’s devotion to “people on the fringes” is “more relevant than ever” and that he finds these “outsider” characters attractive.

Though his collection had the manners of a Spice Girl greeting the queen, McGirr said, “I’m kind of into this idea of anti-politeness, because we live in a very uniform time.”

This is more than just McGirr’s problem. The fashion industry demands too much of its designers and rushes too quickly to help those who are struggling. A designer doesn’t need to have a luxurious lifestyle to create exquisite clothing; many successful company owners create strange and even disturbing works of art. I can think of Simone Rocha, Demna from Balenciaga, and Rei Kawakubo from Comme des Garçons.

In addition, is it fair to expect a designer to give up emotional stability to create amazing work? Perhaps McGirr does contain something that he has to let out via his clothing. (You never know how a fresh position or artistic endeavor can transform you.) After all, he had just started in October.
It’s up to you to judge a rookie designer’s potential for becoming something extraordinary (or, at the very least, entertaining). Thoughts like his towering, rigid shield tops and big knitwear may develop into something more refined, McGirr appears like an enthusiastic student of his new home.

Studying McQueen brings up a whole new way of understanding fashion, as many people have discovered because of the 2011 hit show at the Metropolitan Museum of Art. McGirr could get corrupted very soon.

In any case, this is an opportunity for the rest of the fashion industry to see what they’re dying to see when they bow down to McQueen. Few people are aware of or take the time to learn about how contentious McQueen’s concerts were at the time, frequently receiving negative press coverage.
Few defended his low-rise jeans, which McQueen developed, or his now-classic collections like his Givenchy debut and Highland Rape series.

Writing about him would have required you to acknowledge the controversy: Longtime fashion writer Robin Givhan for The Washington Post called his clothing “bawdy, sometimes mean-spirited,” especially toward women. Even in her praise of the collections, Givhan mentioned retailers’ issues with the clothing’ fit.

McGirr would be better off turning away from the green light across the lake and forging his path, looking to McQueen for his bluntness and his unwillingness to back down, than trying to feed the McQueen fantasies of the past.

Content courtesy of Washington Post & NFH 

The Newest NN Running Team Racing Outfit Design: An Explanation Of The Concept Behind Eliud Kipchoge’s 2024 Tokyo Marathon Customized Nike Kit

The 2024 NN Running Team Kit represents not just an aesthetic upgrade but a deep cultural and environmental connection to the athletes’ training grounds. Centered around the theme of the Acacia leaf, the kit design symbolizes the essence of resilience, growth, and natural beauty that the athletes experience in Kenya. This design choice connects the athletes to their roots and the serene yet challenging environments where their training takes place.

The Acacia Leaf Symbolism

The Acacia tree holds a significant place in many cultures, especially in Kenya, where it is a common sight in the landscapes where the NN Running Team athletes train. The Acacia is known for its resilience, thriving in arid conditions with minimal water. This resilience mirrors the athletes’ own perseverance and dedication to their sport, facing and overcoming challenges in their pursuit of excellence. The use of the Acacia leaf in the kit design is a nod to this shared spirit of endurance and the natural beauty of their training environment.

Design Features

While specific details about the material composition, technological integrations, and performance-enhancing features of the kit are not mentioned, it’s typical for running kits of this caliber to include:

– Lightweight and Breathable Fabric: To ensure the athletes remain cool and comfortable during races, even in warm weather conditions.
– Moisture-Wicking Technology:  To draw sweat away from the body, helping to keep the athletes dry and prevent chafing.
– Aerodynamic Fit: To reduce air resistance and improve performance, every element, from the seams to the texture of the fabric is likely designed with aerodynamics in mind.
– Vibrant Design: The Acacia leaf motif is not just symbolic but also adds a visually striking element to the kit, making the athletes stand out during competitions.

The Story Behind the Design

The unveiling of the kit by Eliud Kipchoge’s management highlights the importance of storytelling in sports apparel. By sharing the history and inspiration behind the design, the NN Running Team connects the athletes and their fans to a larger narrative of heritage, environment, and the pursuit of excellence. This storytelling aspect enriches the significance of the kit, transforming it from mere sportswear into a symbol of identity and pride.

The Impact

The introduction of the 2024 NN Running Team Kit does more than update the team’s wardrobe; it serves as a source of motivation and a reminder of the athletes’ roots and the journey they embark upon in their careers. For fans and aspiring athletes, the kit is a tangible representation of what can be achieved with dedication and respect for one’s surroundings.

The 2024 NN Running Team Kit, with its Acacia leaf design, is a masterful blend of culture, nature, and technology. It stands as a testament to the team’s values and the athletes’ connection to their Kenyan training grounds, offering them inspiration and a unique identity as they compete on the global stage. This thoughtful incorporation of natural elements into sports apparel sets a precedent for future designs, where meaning and performance go hand in hand.

Global Sports Communication and NN Group have established a special ongoing collaboration. NN Running Squad is the world’s first professional running squad that is introducing a new aspect to running.

The NN Team
Together with the greatest athletes on the planet, the world’s finest long-distance runners form the NN Running Team. NN Group and Nike-sponsored athletes include reigning Olympic champion Eliud Kipchoge, world record holder, world champion, and Olympian Kenenisa Bekele, Chicago Marathon 2016 winner Florence Kiplagat, and Dutch athlete Abdi Nageeye. On April 9, 2017, the NN Running Team will compete in its inaugural team event at the NN Marathon in Rotterdam.

Setting Up a Professional Running Framework
With the goal of elevating the sport to a more professional and inventive level, the NN Running Team will compete in 150 events throughout the globe. Working with sponsors like Nike and NN Group allows us to provide the greatest assistance possible for our athletes.
A former elite athlete named Jos Hermens said, “And by assembling a team of elite athletes, young African and European talent, all the athletes can tap into the knowledge and experience that have propelled our world and Olympic champions to the top of their sport.” Serving as the head of Global Sports Communication, he has over 30 years of experience providing assistance to several elite athletes worldwide.

NN and Running 
NN Group has been actively participating in a range of running events since 2015 with the aim of assisting individuals in reaching their athletic objectives. Numerous running events in Europe and Japan, such as the Nationale-Nederlanden San Silvestre Vallencana in Madrid, the NN Marathon Rotterdam, and the Naha Marathon in Japan, are proudly sponsored by NN today.

Through its sponsorship of the NN Running Team, NN Group is advancing the sport of running. Remco Barbier, head of branding at NN Group, states, “We think that the accomplishments of the athletes in the NN Running Team can also motivate others.” Barbier says, “We also hope that the team’s knowledge of training regimens, nutrition, and apparel, for example, will inspire recreational runners and that this will contribute to improving their own performances.”

Content courtesy of NN Running Team & NFH

“My Brother’s Keeper”: A Testament to Nigerian Heritage and Local Craftsmanship in Fashion

In an era where the global fashion industry often overshadows local creativity and production, Badesere Lagos introduces “My Brother’s Keeper,” a pioneering fashion collection that brings the spotlight back to Nigerian heritage and local craftsmanship.

Spearheaded by the visionary Badesere Aboyade-Cole, this collection is a vibrant celebration of Nigeria’s resilience, beauty, and rich cultural tapestry, offering a fresh perspective on African fashion through the lens of local production and exceptional artisanship.

Embracing Local Fabrics with Global Appeal
At the heart of “My Brother’s Keeper” is a commitment to utilizing locally sourced fabrics, a choice that not only highlights the unique textures and patterns inherent to Nigerian culture but also supports the local economy and the artisans behind the scenes. This collection stands as a bold statement against the conventional reliance on imported materials, showcasing the untapped potential of Nigerian resources. Each piece in the collection is meticulously crafted, reflecting the intricate details and high-quality workmanship of Nigeria’s skilled artisans.

Innovating African Fashion
Badesere Aboyade-Cole’s approach to the “My Brother’s Keeper” collection is revolutionary, focusing on versatility and innovative construction techniques that challenge the status quo of African fashion. The collection’s designs transcend traditional boundaries, offering wearers pieces that are not only culturally significant but also align with contemporary fashion sensibilities. It is a harmonious blend of tradition and innovation, embodying the spirit of progress that drives the Nigerian community forward.

A Call to Collective Empowerment
The ethos of “My Brother’s Keeper” extends beyond the realm of fashion; it is a clarion call for unity and collective empowerment. Badesere Aboyade-Cole’s message is clear: by supporting local manufacturers and embracing our indigenous beauty, we can forge a brighter, more sustainable future for our communities. This collection serves as a reminder of the strength found in solidarity, echoing Frederick Douglass’s words that, without struggle, there can be no progress. It is an invitation to Nigerians and the global community to stand together in support of local production, thereby fostering economic growth and self-sufficiency.

Beyond Fashion: A Movement for Change
“My Brother’s Keeper” is more than a fashion collection; it is a movement towards empowerment, sustainability, and progress. It challenges us to rethink our consumption patterns, value the craftsmanship of our local artisans, and take pride in our cultural heritage. In doing so, it offers a pathway to a future where the fashion industry not only celebrates beauty in all its forms but also contributes to the well-being of the communities it touches.

Join the Journey
The launch of “My Brother’s Keeper” marks a significant milestone in the journey towards a more inclusive and sustainable fashion industry. Badesere Lagos, under the creative guidance of Badesere Aboyade-Cole, invites everyone to experience the beauty and craftsmanship of Nigerian fashion. By embracing this collection, you become part of a movement that values heritage, supports local production, and believes in the power of community to drive change.

Follow the journey and explore the collection: Badesere Aboyade-Cole @Badeserelagos.

In embracing “My Brother’s Keeper,” we not only witness the evolution of African fashion but also contribute to building a legacy of innovation, resilience, and unity. This is more than fashion; it’s a celebration of our identity, a nod to our past, and a step towards a future where every thread tells a story of empowerment and progress.

Content  courtesy of Badesere Aboyade-Cole, Mo AfricanPR & NFH Digital Team 

Milan Fashion Week’s Fall/winter 2024–2025 Collection Fights Discrimination And Shines A Light On Black Designers

In a world where fashion serves as a mirror to society’s evolving norms and values, Milan Fashion Week’s fall-winter 2024-25 collection has emerged as a beacon of progress and inclusivity. The prestigious event, long revered for its influence in setting global fashion trends, took a bold step forward this season by casting a spotlight on black designers, who have historically been underrepresented in the industry. This initiative is not just a nod to diversity but a comprehensive effort to combat discrimination, signaling a seismic shift in the fashion landscape.

A Platform for Underrepresented Talent

Milan Fashion Week has always been a stage for the world’s most renowned designers to showcase their artistry. However, this year’s focus on black designers marks a pivotal moment in the event’s history. By providing a platform for these talented individuals, the week not only celebrated the richness of their cultural heritage but also underscored the importance of diversity and representation in fashion. This move is a clear acknowledgment of the unique perspectives and creativity that black designers bring to the table, enriching the industry with their diverse narratives and aesthetics.

Combatting Discrimination Through Collaboration

The initiative to spotlight black designers was accompanied by a significant partnership between the Italian Fashion Council, a governmental anti-discrimination office, and a nonprofit organization dedicated to promoting African fashion. This collaboration is a testament to the power of unity in driving social change. By signing an agreement to trace, identify, and fight against discriminatory practices, these organizations have laid down a comprehensive strategy aimed at fostering an environment of equality and respect within the fashion industry.

A Step Towards Inclusivity

The fall-winter 2024-25 collection at Milan Fashion Week serves as a critical step towards inclusivity in fashion. It goes beyond mere representation; it is about acknowledging and addressing the systemic barriers that have hindered black designers and other marginalized groups from receiving the recognition they deserve. This initiative sends a powerful message that fashion is for everyone, irrespective of their race and that the industry is committed to breaking down the walls of discrimination.

The Impact on the Industry

The spotlight on black designers at Milan Fashion Week is expected to have a ripple effect across the global fashion industry. It challenges other fashion weeks and designers to reflect on their practices and consider how they can contribute to a more inclusive and equitable industry. Moreover, it encourages consumers to support and celebrate diversity, not just in fashion but in all aspects of life.

Looking Forward

While the initiative at Milan Fashion Week is a significant milestone, it is just the beginning of a long journey towards full inclusivity in fashion. The success of this initiative should serve as a catalyst for continued efforts to ensure that all designers, regardless of their background, have equal opportunities to showcase their work and influence global fashion trends. The fashion world is watching, and the message is clear: the time for change is now.

In conclusion, Milan Fashion Week’s fall-winter 2024-25 collection has not just set the stage for the latest fashion trends but has also paved the way for a more inclusive and equitable industry. By shining the spotlight on black designers and launching an initiative to combat discrimination, the event has underscored the essential role of diversity in driving creativity and innovation in fashion. This landmark moment is a powerful reminder that fashion, at its best, is an expression of all of humanity’s rich tapestry, and everyone deserves a place on the runway.

Content courtesy of NFH Digital Team 

Kanye West’s Zero-Budget Super Bowl Ad: A Masterstroke in Marketing

In an era where Super Bowl commercials are synonymous with lavish productions and multimillion-dollar budgets, Kanye West has once again defied convention, this time in the advertising arena.
His latest venture?
A Super Bowl ad for his Yeezy brand was shot entirely on an iPhone with a production budget of zero dollars. Yes, you read that right: $0. And yet, the ad was nothing short of a monumental success.

Despite the jaw-dropping cost of a 30-second ad slot during the Super Bowl, reportedly $7 million this year, West’s minimalist approach has paid off in spades. The aftermath of the ad’s airing was a staggering surge in Yeezy brand orders, with 284,357 orders placed in less than 24 hours, translating to $19.3 million in sales. This feat is not just a testament to the power of the Yeezy brand but also to West’s unorthodox strategies and his understanding of modern media consumption.

Breaking the Mold

Kanye West has long been known for his unconventional methods, whether in music, fashion, or now, advertising. By opting to shoot a Super Bowl commercial on an iPhone, West has underscored a powerful message: creativity and authenticity can triumph over big-budget productions. This approach not only challenges the norms of advertising but also resonates with a digital-native audience that values genuineness over glamour.

The success of the ad campaign is a case study of efficiency and innovation. In an age where content can be created and disseminated rapidly across various platforms, West’s strategy highlights the potential of leveraging technology and social media to achieve widespread reach and impact, without the need for extravagant spending.

The Genius Behind the Madness

Critics and fans alike often describe Kanye West as a blend of madness and genius. His actions and statements have frequently sparked controversy and debate. However, it’s moments like these that showcase his ability to channel his creativity into groundbreaking successes. The Super Bowl ad is not just a win for the Yeezy brand but a personal victory for West, reinforcing his status as a visionary capable of rewriting the rules.

West’s approach to the ad also speaks volumes about his marketing acumen. Understanding that the Super Bowl audience is vast and diverse, he crafted a message that was simple yet impactful, relying on the inherent virality of his persona and the widespread recognition of his brand. This minimalist ad, devoid of any production frills, managed to captivate millions and translate that attention into tangible sales.

What This Means for the Industry

Kanye West’s Super Bowl ad venture may very well serve as a wake-up call for brands and marketers. In a landscape increasingly dominated by digital media, the principles of advertising are evolving. West has demonstrated that with the right message and brand power, massive returns can be achieved without the traditionally associated massive spending.

This incident will likely encourage more brands to explore innovative, cost-effective strategies for advertising, especially in high-stakes environments like the Super Bowl. It also reinforces the importance of brand identity and the power of leveraging personal brands to amplify product brands.

In Conclusion

Kanye West’s zero-budget Super Bowl ad is a watershed moment in advertising, challenging preconceived notions about what it takes to make a splash on one of the world’s biggest stages. It’s a reminder that in the digital age, creativity, authenticity, and innovation are as valuable, if not more so, than hefty production budgets. West’s ability to marry his artistic vision with sharp business acumen has once again paid off, solidifying his legacy as a figure who continually redefines the boundaries of what’s possible.

With a $0 production budget and an iPhone, Kanye West’s crew said that their Super Bowl commercial was a great hit.
The basic or cost-free production approach paid off handsomely, even though the 30-second ad space cost $7 million.
With 284,357 orders for the Yeezy brand placed in less than 24 hours after the spot, the ad campaign caused a spike in sales of $19.3 million.
Kanye disregards all regulations and repeats them: This guy, man, is half clever, half nuts.

#Marketing #KanyeWest #SuperBowl #AD #LifeTeachingsByOscarAlochi 

What To Anticipate During Women’s Fashion Week A/W 2024

Looking forward, Women’s Fashion Week A/W 2024 promises a month of creative director debuts, huge runway shows, and lots of new names to check out with visits in New York, London, Milan, and Paris.
Suddenly, Women’s Fashion Week A/W 2024 appears on the horizon, promising a packed month-long schedule of catwalk shows, presentations, and events in New York, London, Milan, and Paris. Menswear Fashion Week and Haute Couture Week are also concluding for another season.
This season is sure to be exciting, as numerous companies will be making their much-awaited debuts as creative directors.

Irish fashion designer Seán McGirr will debut his first runway collection at Alexander McQueen (the British company will remain based in Paris following Sarah Burton’s last presentation in the city in September).

Chemena Kamali will also be returning to her career-starting home at Chloé. She most recently served as the womenswear design director at Saint Laurent. Matteo Tamburini will take over at Tod’s in Milan, while Walter Chiapponi, his predecessor, will take up residence at Blumarine.
Here is what to anticipate from Women’s Fashion Week A/W 2024, according to Wallpaper.

New York Fashion Week A/W 2024 (9 – 14 February 2024)
What to expect from New York Fashion Week A/W 2024 (9–14 February 2024) and Women’s Fashion Week A/W 2024
Peter Do will kick off fashion month with his highly anticipated Helmut Lang sophomore collection. The designer started working for the company last year, and in his September runway show, he referenced American stereotypes and the house founder’s simple design principles. In addition, a partnership with American poet and writer Ocean Vuong was shown, with her writing appearing on clothing and the catwalk. As Do becomes used to the job during his second season, expect these codes to change.

3.1 Phillip Lim, Collina Strada, Tommy Hilfiger, and Willy Chavarria, one of New York’s most promising talents and a member of last year’s Wallpaper* USA 300, are among the other participants on day one (expect a high-octane occurrence at the final). Ludovic de Saint Sernin will be returning from Paris this season, while the remainder of the week will include designs from New York Fashion Week mainstays Proenza Schouler, Eckhaus Latta, Area, Tory Burch, Coach, Michael Kors, and Gabriela Hearst.

Thom Browne, who returns to New York Fashion Week on February 14, will wrap up the week. This is a fitting decision given that the American designer is now the head of the CFDA, the organization that oversees the event.

London Fashion Week (16 – 20 February 2024)
The two most anticipated shows of London Fashion Week are still JW Anderson (18 February) and Burberry (19 February evening), with the latter including Daniel Lee’s third runway presentation for the brand. The legacy brand will make its presence in the city known with the announcement of a high-profile acquisition of London’s Harrods department store earlier this month.

In addition, Dunhill will be included in the calendar for the first time since 2020, marking the entrance of new creative director Simon Holloway with a small salon-style display (the event also falls on the house’s 130th anniversary, having been established in London in 1893).

Now in its 40th year, London Fashion Week is always brought to life by the city’s up-and-coming designers, who are back this season in full force. Anticipate a second runway show from Aaron Esh, which will take place on one of the upper floors of Tate Modern’s Blavatnik Building.
Aaron Esh made a strong debut last season. Other highlights include new collections from Robyn Lynch, Conner Ives, KNWLS, Tolu Coker, and Conner Ives, as well as the Central Saint Martins MA fashion show, which will showcase a new wave of young talent.

The week’s highlights come from the city’s more well-known, yet equally fascinating, names, such as Molly Goddard, Simone Rocha, Roksanda, Erdem, and Ahluwalia.

Milan Fashion Week (20 – 26 February 2024)
Expect fresh ideas for both Tod’s and Blumarine, even if there might not be the big-name debuts that characterized the previous season—namely, Sabato De Sarno at Gucci, who will present his second womenswear collection from the house this time around.

Former Bottega Veneta designer Matteo Tamburini will assume the helm at the former, while Walter Chiapponi, who succeeded Nicola Brognano last year, will showcase a fresh collection for the brand at the latter. As a result, anticipate a departure from the Y2K style that characterized Brognano’s administration.
Feben, a London-based designer who is considered one of Wallpaper’s designers to watch in 2024, will make her Milan Fashion Week debut with Dolce & Gabbana’s help.

Highlights elsewhere will undoubtedly include Ferragamo (following Maximilian Davis’s sleek collection from last season, which continued his evolution of the brand), Tom Ford (Peter Hawkings’ sophomore outing), Emporio Armani, Giorgio Armani, Max Mara, Dolce & Gabbana, and Bottega Veneta.
All eyes will be on OMA’s striking menswear set, which clashes the great outdoors with a corporate office.
Marni wraps out the week with a return to Milan following exhibitions in New York, Tokyo, and Paris.

Paris Fashion Week (26 February – 5 March 2024)
The month comes to an end with Paris Fashion Week, a nine-day event that features some of the most anticipated runway shows of the season.
Dior, Saint Laurent, Loewe, Balenciaga, Hermès, Miu Miu, and Chanel are just a few of the designers who are expected to deliver visually stunning runway shows that will undoubtedly dominate social media.
Seán McGirr, an Irish designer who succeeded Sarah Burton as Alexander McQueen’s creative director in September, will also showcase his latest vision for the brand.

On the evening of March 2, he will present his debut collection for the British House, making it undoubtedly one of the events of the week to speak about.

In the meantime, Louis Vuitton will take up the last place for the week on March 5 at 6.30 p.m.
Anticipate a high-profile event. Nicolas Ghesquière started working at the renowned French house 10 years ago, and over the last several weeks, he has been sharing highlights from that time on Instagram.
Will it be a greatest-hits event for him in A/W 2024?

Content courtesy of Wallpaper & NFH 

What Do You Know About African Fashion?

African fashion is a diverse and dynamic industry that reflects the rich cultural heritage, traditions, and contemporary influences across the continent. It encompasses a wide range of styles, textiles, and techniques, celebrating the unique identities of various African nations.

1. Traditional Clothing:

Africa is home to a myriad of ethnic groups, each with its traditional clothing styles. These garments often feature vibrant colors, intricate patterns, and unique designs that hold cultural and symbolic significance. Examples include the colorful Kente cloth of West Africa or the Maasai beadwork of East Africa.

2. Textiles and Fabrics:

African fashion is renowned for its use of bold and colorful fabrics. Traditional textiles like Ankara (wax-printed fabric), Kente, Dashiki, and Mudcloth are widely used. These fabrics are often handmade and showcase a variety of patterns, symbols, and motifs.

3. Modern African Fashion:

Contemporary African designers have gained international recognition for blending traditional elements with modern aesthetics. Many designers draw inspiration from their cultural heritage to create unique and innovative pieces. Fashion weeks in cities like Lagos, Accra, and Johannesburg have become significant platforms for showcasing African talent.

4. Accessories:

African fashion is also characterized by a wide array of accessories. Beadwork, brass jewelry, head wraps, and gele (headscarves) are commonly worn to complement outfits and add a touch of cultural identity.

5. Influence on Global Fashion:

African fashion has increasingly influenced global fashion trends. Designers, celebrities, and influencers from around the world incorporate African-inspired elements into their collections and personal style.

6. Sustainable and Ethical Fashion:

There is a growing movement within African fashion towards sustainability and ethical practices. Designers are incorporating eco-friendly materials, promoting fair trade, and focusing on ethical production processes.

7. Fashion Events:

Fashion events, such as Tribal Chic, Fashion High Tea, African Fashion Week, Lagos Fashion Week, and South Africa Fashion Week, provide a platform for African designers to showcase their work. These events attract attention from the global fashion industry and contribute to the growing recognition of African fashion.

8. Cultural Significance:

African fashion is deeply rooted in cultural identity. Clothing often reflects social status, age, and ceremonial events. Traditional ceremonies, such as weddings and festivals, play a crucial role in influencing fashion choices.

Overall, African fashion is a vibrant and evolving industry that continues to gain prominence on the global stage, contributing to the diversity and richness of the fashion world.

Content courtesy of NFH Digital Team

These Are the Top 10 Designers From The Hub of Africa Fashion Week in Addis Abeba

The Hub of Africa Fashion Week (HAFW) took place in the scenic city of Addis Ababa from January 9–14, 2024. Situated around 8,000 feet above sea level, the Ethiopian capital captivated tourists with its captivating ambiance, fusing the past and present at a singular confluence of cultures.
The bright atmosphere and crystalline light combine with the spirit of this late 19th-century city to create an experience that tourists won’t soon forget.
This year marks HAFW’s 14th anniversary. Founded by Mahlet Teklemariam and her brother Natanem Teklemariam, it has grown into an incredible platform that can showcase the rising creativity of African designers worldwide.

It’s evolved from a fashion runway to a cultural intersection where achievement, dedication, and skill come together.
Under the driven direction of the Teklemariam twins and with the help of notable people like Fashion Africa 254 creator Waridi Schrobsdorff, HAFW has evolved into an occasion that honors African innovation while also utilizing fashion to forge new relationships and business ventures.
The following ten designers are ones you should be aware of:

1. Mastewal Alemu
Mastewal Alemu, who has experience as a fashion design educator, brings with her a special amount of expertise. She studied traditional Ethiopian cotton during her academic career, which she used as the focal point of her diverse collection.
Her love of textiles is the driving force behind the company, which stands out for its local production, emphasis on sustainability, and adoption of a zero-waste design philosophy.
Alemu’s philosophy emphasizes ethical production and the prudent use of resources. Her use of a chiaroscuro palette, which was meant to mirror life’s events and subtleties and provide wisdom and experience that are obvious in every garment in her collection, further demonstrated her enduring interest in textiles.

2. Alexander Akande
The company combines jewelry and apparel designs inspired by every aspect of the African continent, including its music, art, and culture, as well as its jungles and woods.

3. Tibebu Collection
The whole core of the brand is embodied in the word Tibebu, which means knowledge in Amharic. Bezawit Tibebu had always wanted to be a designer, and her company is all about giving classic Ethiopian fabrics a couture and modern makeover.
The pastel color scheme provided Tibebu’s designs a distinctive and elegant touch, which was further accentuated by traditional hand-woven textiles.

4. Samra Leather
Samrawit Mersiehazen developed Samra Leather, which is known for its distinctive and decisive style and designs that embody Ethiopian workmanship in purses and accessories.

5. Natanem Couture
Natanem Wondwossen focuses on originality and skill in his exquisite creations. In order to preserve their legacy, Wondwossen concentrates on creative applications of fabrics, drawing inspiration from the exquisiteness of traditional Ethiopian textiles.

6. Dann 
Dannawit Alema’s Dann is a brand that embodies creativity and invention. It is notable for its ability to transcend the notion of streetwear and make upcycling a central part of its brand identity. The avant-garde line emphasized natural dyes, zero-waste methods, and youth empowerment.

7. Afthoro
The exquisite and extravagantly baroque traditional Ethiopian bridal gowns served as the inspiration for Afthoro designer Haimanot Geremew’s collection.
The clothing blends modern design with Ethiopia’s rich cultural legacy.

8. Metii Upcycled Collection
Metii Gaye used recycled cotton and denim to create her Metii Upcycled Collection.
Every item of clothing represents sustainability and shows a dedication to an environmentally responsible style that goes beyond accepted norms in the industry.

9. Afropian 
Cameroonian designer Hortense Mbea is the brains behind Afropian. Her collection began as an accessories line, but it has now expanded to include ready-to-wear that combines the vibrant flare of Cameroon with Ethiopian workmanship. Wear Africa with Pride, the brand’s tagline, sums up its dedication to fostering ethnic pride via stylish and significant clothing.

10. Zemenay
Among the vibrant array of labels gracing the runway, Betselot Zewge’s was particularly noticeable. The first plus-size company in Ethiopia created a stir with its vibrant simplicity that catered to all shapes and sizes of women.

The Hub of Africa Fashion Week is known for showcasing and promoting African fashion and design talent. It serves as a platform for emerging and established designers to present their collections, and it attracts fashion enthusiasts, industry professionals, and media from around the continent and beyond.

Since its founding in 2010, HAFW has been dedicated to showcasing the beauty, richness, and culture of Africa to a worldwide audience via the creative industries of fashion and other facets of the continent’s heritage.
HAFW has seen firsthand the expansion of the business, the rise of designers, and the realization that Africa is a legitimate source for labels, fabrics, leather, manufacturing, and more.
The idea behind Hub of Africa Fashion Week (HAFW) was to provide the global market with an occasion that would showcase the rising potential of African designers and companies.

The idea of the event’s organization is to provide a forum for designers and other industry players to promote their brands globally while also fostering connections across various sectors of Africa’s expanding apparel industry.

Content courtesy of Vogue Magazine & NFH

 

Tribal Chic 2024 Promises ‘African Royalty’ Splendor at Tribe Hotel in Nairobi, Kenya

As the vibrant city of Nairobi, Kenya, gears up for one of the most anticipated events of the year, fashion enthusiasts and cultural connoisseurs are eagerly awaiting the grand spectacle that Tribal Chic 2024 promises to be. Set to take place at the prestigious Tribe Hotel on February 3rd, 2024, this year’s theme, ‘African Royalty,’ is expected to elevate the event to new heights, celebrating the rich tapestry of African cultures and traditions.

The excitement surrounding Tribal Chic 2024 is palpable, with organizers leaving no stone unturned to ensure an unforgettable experience for attendees. The event has become a beacon of fashion, art, and cultural celebration, drawing inspiration from the diversity of Africa’s heritage. The choice of Tribe Hotel as the venue only adds to the allure, offering a sophisticated and culturally rich backdrop for this grand affair.

The official pre-article released on Issuu (accessible via this link) provides a sneak peek into what attendees can expect at Tribal Chic 2024. The visuals and information presented in the pre-article ignite the imagination, hinting at a mesmerizing blend of traditional and contemporary fashion that pays homage to the continent’s regal history.

One of the key highlights of Tribal Chic 2024 is the theme itself, ‘African Royalty.’ This carefully chosen motif is a testament to the organizers’ commitment to showcasing the splendor and majesty of Africa’s diverse monarchies, past and present. From the opulent fabrics to the intricate beadwork, each ensemble promises to be a living canvas, telling a unique story of African heritage and pride.

The Tribe Hotel, renowned for its fusion of luxury and cultural authenticity, serves as an ideal setting for Tribal Chic 2024. Nestled in the heart of Nairobi, the hotel’s architecture and design pay homage to various African cultures, creating a harmonious ambiance that perfectly complements the event’s theme. Attendees can expect a sensory journey through art, fashion, and culinary delights, all set against the backdrop of Tribe Hotel’s elegant spaces.

Nairobi Fashion Hub showcases glimpses of the participating designers and their interpretations of the ‘African Royalty’ theme. The creativity and craftsmanship displayed in the featured designs hint at a mesmerizing runway show that will undoubtedly leave a lasting impression on fashion enthusiasts and critics alike. The blend of traditional African elements with contemporary design aesthetics promises a visual feast that transcends boundaries.

Beyond the runway, Tribal Chic 2024 aims to foster a sense of community and pride. The event provides a platform for both established and emerging African designers to showcase their talents on an international stage. It serves as a reminder of the richness of Africa’s creative landscape and the global impact it continues to make in the world of fashion and art.

As the countdown to Tribal Chic 2024 begins, the anticipation and excitement in Nairobi and beyond are reaching fever pitch. This celebration of ‘African Royalty’ at Tribe Hotel is not merely an event; it is a cultural phenomenon that encapsulates the essence of Africa’s past, present, and future. Attendees are sure to witness a tapestry of creativity, elegance, and tradition, making Tribal Chic 2024 a highlight in the global fashion calendar and a celebration of African excellence.

Tickets are only available on ticketsasa.com and cost 10,000 Kshs in advance and 12,000 Kshs at the door. Get all of your tickets on this digital ticketing site; it promises to be a sophisticated, wonderful event full of surprises for everyone and loads of pop culture, color, music, and fashion.

Content courtesy of Tribal Chic & NFH

The 5 African Designers Showing At Paris Fashion Week Men’s

The men’s Paris Fashion Week has begun. Runway presentations take place back-to-back at various venues from January 16 to 21 to contribute to the collection’s narrative. Seldom do we see black designers at PFW Men’s, much less at other fashion weeks like Milan or London. Out of over 60 designers, only five black designers are included on this specific calendar this year.
We are aware of the large number of black designers who would have contributed significantly to the official calendar; thus, this is extremely disappointing.

For example, it would have been wonderful to have Ozwald Boateng, Martine Rose, and Bianca Saunders in the starting lineup this season.

Well-known companies like Wales Bonner and up-and-coming companies like Lagos Space Programme will showcase their newest collections in the coming days. Bonner’s structured suits and frequently Jamaican-inspired items have benefited greatly from her research-based design approach. According to WWD, Balmain, the brand led by Olivier Rousteing, will make a comeback to the Paris Fashion Week schedule with its final presentation on Saturday, the 20th.
The men’swear collection of the firm will be highlighted in the exhibition. From his beginnings at Robert Cavalli in 2003 to his position as creative director at Balmain, Rousteing’s trajectory has served as a source of inspiration for several young black designers.

1. Botter
The gender-neutral Caribbean brand, which was co-founded in 2017 by Rushemy Botter and Lisi Herrebrugh, was a nominee for the LVMH award in 2018 and received the Andam prize in 2022. The brand is well-known for its “Caribbean couture” design guidelines, which feature vivid hues and creative concepts like dressing pants like sweaters.

Herrebrugh attended the Amsterdam Fashion Institute, while Botter studied design at the Royal Academy of Fine Arts. Because of the viral success of their Spring/Summer 2023 runway show featuring models wearing floaty condom gloves, the duo’s display this season promises to be nothing short of extraordinary.

2. Wales Bonner
In only a few short years since Grace Wales Bonner founded the menswear brand in 2014, it has grown from a startup to established status. Numerous rappers, including Tyler, the Creator, and Kendrick Lamar, have expressed interest in her designs.
In addition, Bonner draws influence from her Jamaican background for items that have an island vibe.
The presentation by Wales Bonner is scheduled for January 17 at 6:30 p.m. local time.

3. Lagos Space Programme
Designer Adeju Thompson founded the Lagos Space Program in 2018. The non-binary luxury company has seen significant growth over the past several years. Thompson’s brand philosophy revolves around African design codes, blackness, and the harmony between beauty and masculinity.
Thompson, who was raised in the UK and was born in Lagos, began their career in 2013 as an apprentice at the Lagos-based Maki Oh label before starting their label.
Following that, Thompson was shortlisted for the LVMH Prize for Young Fashion Designers in 2021 and went on to win the International Woolmark Prize in 2023. Additionally, Thompson’s creations were included in the “Africa Fashion” exhibition at the Victoria and Albert Museum.

Lagos Space Programme will be presenting on January 19 between 11 a.m. and 2 p.m. local time.

4. Winnie New York
Idris Balogun created Winnie New York in 2018, intending to dismantle luxury. Balogun’s Nigerian background greatly influences his design techniques; each piece he creates incorporates a personal narrative. Before starting his own company, he worked as an apprentice for Tom Ford and Burberry. With that knowledge, Balogun has concentrated on making perfectly-made, high-quality items that last. At the next runway presentation, don’t expect transient gimmicks but rather superb suiting.
The presentation by Winnie New York is scheduled for January 21 at 11:30 a.m. local time.

5. Balmain
At the age of 24, Olivier Rousteing has held the position of creative director at Balmain since 2011—a remarkable accomplishment for many black designers. Even in and of itself, his career’s durability at such a young age is inspirational.
For over 13 years, he radically altered Balmain’s look from that of his predecessor to include a stronger couture component. Notable accomplishments include reviving a fashion brand and designing special ensembles for Beyoncé’s most successful tour.
Rousteing’s ability to adapt and shift perceptions as a black designer in the fashion world has not gone unnoticed. Balmain’s next collection marks the brand’s independent menswear debut and adds to Rousteing’s library of avant-garde concepts.

 

Content  courtesy of Essence Magazine & NFH