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Sunday 14th of August 2022

Nairobi, Kenya

Issa Rae Is Now the Co-Owner and Face of Sienna Naturals

To re-launch a brand with bigger and better products is one thing. But to return to the game with improved offerings and a big celebrity name is a feat very few beauty brands can brag about, especially when the said celebrity is none other than Issa Rae.

HBO’s hit show Insecure is known for its beautiful display of natural hairstyles thanks to creator and star Issa Rae. This week, the filmmaker announced she is now the co-owner and face of Sienna Naturals, a brand of natural hair care brand with clean ingredients.

Rae will join the team with founder and CEO Hannah Diop to work on expanding the collection and its customer base.

“I’ve known Hannah for a long time, and I got to see the brand evolve from her home. It’s expanded so much beyond that. The care and the research that has gone into this natural, safe, healthy brand, I knew that I wanted to be involved,” Rae said in a statement according to The Cut.

“We get coerced into manipulating our hair into styles not right for us or using damaging products,” Rae continued. “I have an opportunity to make hair care digestible via my sense of humor, my openness to my own hair struggle journey.”

Diop says she was happy to work with Rae and praised how she used Insecure to showcase the versatile beauty of Black hair.

https://www.instagram.com/p/B7m6W5DAknr/?utm_source=ig_embed

“Sienna Naturals is not a company that is telling you how to wear your hair,” said Diop. “We believe in empowering our customers to be who they really are and have a product that supports them.”

Customers can add themselves to the waiting list to learn when the products will become available.

Content courtesy of Black Enterprise & Nairobi fashion hub

Leila Noelliste Beauty Blogger from Brooklyn New York

Leila Noelliste has innovated in the beauty space for more than a decade. Her award winning hair and beauty site, Black Girl with Long Hair www.blackgirllonghair.com, became top-ranked for women and beauty, receiving more than 5 million page views monthly before closing in February 2018.

She followed this with the creation of BGLH Marketplace, a whipped shea, cocoa and mango butter boutique that operates online and out of a storefront in Bed Stuy, Brooklyn. The beauty startup currently generates $300,000 in annual revenue from a 14,000-person customer base, and is projected to generate $400,000 in revenue in 2019.

After launching Black Girl with Long Hair, a top‐ranked natural hair and beauty site, she noticed two things: that shea, mango and cocoa butter are miracle ingredients with an endless list of health and beauty benefits for hair and skin, and that her readers had repeated complaints about lack of consistent access to them.

Black girl with long hair products collection 

In November 2014 she launched BGLH Marketplace and began selling raw shea butter from her blog, mostly to her readers.

In January 2015 she got the idea to evolve her store into an ‘ice cream shop for the body’, where customers could pick from a variety of all‐natural whipped and scented mango, shea and cocoa butters to incorporate into their skin and hair routine. Her goal was to make the butters as fragrant, rich and absorbent as possible.

Studying pastry techniques, she learned how to use commercial grade mixers to whip the butters to a soft and fluffy consistency that sinks right into hair and skin.

Noelliste now whips about one metric ton of shea, mango and cocoa butter a year with the help of two assistants.

Hair Care for Men

How well do you take good care of your hair? most men are not that knee to take care of their hair below we have listed few tips for men hair care.

Given that hair is technically dead, it’s surprising how much it requires to look its best. And it’s not just the actual strands that need care and attention the scalp does too. Now the question is how can you deal with problems like greasiness and breakage.

Hair care for men,simple but effective way to carter for your hair as a man

Apply Shampoo To Dry Hair To Remove Wax
The best way to deal with wax is to apply shampoo to dry hair and rinse, then follow this with another application of shampoo. You’ll find that this method helps to breakdown the product and leave hair clean. Pat Dry, Don’t Rub men tend to think that the harder we rub our hair after washing the quicker it’ll dry. Doing this will just cause breakage, hair tends to be weaker when wet so don’t rub too hard.

Keep It Cool
Wherever possible you should allow hair to dry naturally. Or change the hair dryer setting to low. If using a dryer, don’t overdo it, as this will leave the hair frizzy and damaged, set the dryer on the cool mode. It might be a bit more time-consuming, but it’ll help keep the hair in good condition.

Manage Your Fro
like all types of hair, afro locks come with their own unique set of requirements. You must always invest in an afro comb or else grooming will be very painful, an afro comb’s teeth are specifically designed to detangle large clumps of curly hair that no other brush or comb can. We also suggest using a conditioner at least once a week to lock in moisture.

Carry A Comb
Here is a cheeky hair tip for fellas always carry a comb with you, in the event of a hair crisis, most styling products can be reactivated by wetting a comb and running it through your barnet to re-style.

Protect Hair When In The Pool
Chlorine chemically bonds with the proteins in the hair and causes the cuticle to lift, which makes hair dry, brittle and dull, to minimise chlorine’s effects, we recommend wetting hair thoroughly with clean water before swimming, as this dilutes the chemical. Or try applying a small amount of conditioner before diving in.

Content Courtesy  Of Nairobi Fashion Hub

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