fbpx

Wednesday 22nd of March 2023

Nairobi, Kenya

Work With Smile Leads To Success: An Exclusive Beauty Business Interview With Sina Tsegazeab Founder Of Natna Natural Hair

The renowned and high-quality hair distribution company Natna Hair, with headquarters in Uganda, recently debuted its newest item as part of the launch of its new collection.
The brand has been on the fast track to success, even releasing products not just for women but for men, in a time when appearance and self-care are the norms.
A couple of the products that the company’s catalog highlights are hair extensions for balding men and beard extensions.

We had an exclusive opportunity to speak with the company’s executive Sina Tsegazeab, who explains to us what this new collection means to their customers and why self-care and beauty are no longer a luxury but rather a way of life.

Ann Mumbi: What is Natna Natural Hair all about?

Sina Tsegazeab: Natna hair is a brand that deals with carefully selected human hair weaves, wigs, lace wigs, ponytails, closures, lashes, and so on.
All our products are made from 100% human hair that has no plastic, fiber or synthetic added.
You’re able to wash, dye, color, set, and do everything with them.

AM: When and how did you get into the hair and beauty industry?

ST: I started working in the cosmetics industry in 2013. It’s funny how I got into the business.

To cut a long tale short, buyers began to complain that the items weren’t up to par and were of poor quality after receiving a sizable purchase.
They were going through a terrible period, so they started seeking someone to give them advice.

As they were doing this, they remembered me, so I joined to offer assistance.

Because I used to plait weaves frequently, I had some knowledge.

They later found the business to be tough to manage, so they offered me an opportunity if I could take over.
I took over, changed the brand, and now I’m here.

AM: What were you doing before you decided to set up Natna Hair?

ST: I was a student at Cavendish University studying online marketing prior to starting the company.

AM: What was the catalyst in your journey?

ST: I constantly strive to be at the top of my game.

AM: How would you describe your signature look?

ST: decent, corporate office appearance.

AM: How important are the ingredients in hair care products?

ST: In brief, it’s like food, and nutritious food is necessary for our bodies, and the same is true of hair and hair products.
The components in hair care products are more significant than you can possibly understand.

AM: What’s a hair care secret that you wish more people knew?

ST: Using natural treatments prior to washing your hair and being aware of your hair type’s requirements.

AM: How important do you think it is for people to have a regular hair care regimen?

ST: Most individuals overlook the fact that taking care of one’s hair should be part of a routine, much like taking care of one’s skin or exercising.

AM: A client comes in and asks for a style that you do not think will suit their face.
How do you respond?

ST: So, in situations like that, the first thing I do is tell them why that wouldn’t be ideal for them. Most of the time, they comprehend and are willing to attempt what I advise. If not, I value their viewpoint.

AM: What treatment methods would you recommend if a client came in with hair damaged from excessive dye?

SM: They should first take a break from dyeing their hair for a while before deep conditioning it.

AM: What credentials and licenses do you have in fields related to hair styling?

SM: I am a qualified hair technologist (not a hairstylist), and I am familiar with all the procedures involved in producing and gathering human hair from donors, as well as the industrial process, how to distinguish between different hair grades, which origins are best for various styles, etc.
An expert in this process is referred to as a hair technician. I learned how to style, make wigs, and ventilate hair on my own.

AM: How do you try to stay up-to-date on current hairdressing trends?

SM: This is simple for me because I now understand how to start a trend rather than just follow one.

AM: Have you ever experienced a situation where a client wasn’t happy with the finished look?
If so, how did you handle a case?

SM: I am not a hair stylist, so I can’t really point anything out.

AM: Why should anyone use your service or product?

SM: That’s a really lovely question.
One is that customers will receive excellent value for their money, long-lasting products that will help them preserve their appearance, and the greatest possible customer service.

AM: You started working in the hair and beauty industry several years ago, how has the industry changed since you began?

SM: It has undergone numerous changes.
People can distinguish between the many hair types and whether or not it is human hair, which makes our job simple.

AM: Any plans to come up with a new product line?

SM: Oh yes, it’s 80% done, and we are going to launch it very soon.

AM: What is your brand philosophy?

SM: To constantly offer high-quality hair and products at reasonable costs, together with customer service that makes each engagement with our brand satisfying for our customers.

AM: What are the 5 most popular beauty products you use?

SM:

  1. Neutrogena scrub
  2. Dove hair conditioner
  3. MAC foundation studio fix
  4. Bio-oil
  5. Olay sunscreen

AM: How long have you been in the Hairline business?

SM: My brand is currently 7 years old, having started in 2015.

AM: What are your 5 beauty do’s and don’ts?

SM:

The beauty do’s for me are:

  1. Moisturizing
  2. Deep conditioning
  3. Exercising
  4. Steaming
  5. Scrubbing

The don’ts on the other hand are:

  1. Bleaching
  2. Using cheap products
  3. Having heavy makeup on daily

AM: Does everyone look better with weaved hair or wigs?

SM: Everyone can look good wearing weaves, for sure. The same cannot be said for wigs, though.

AM: If you turn up at a show/shoot and the model has terrible hair, what do you do?

SM: Well, this can’t happen because for photo shoots and shows we come knowing what to do and the model also comes knowing that she has to come in a specific style.

AM: Beauty Instagram profiles have become a major influence on the hair and beauty industry, but you keep yours quite personal, how important social platforms are for you?

SM: Yes, you’re correct that Instagram influencers are growing in popularity, but I chose to promote my brand on my own instead because it seemed more logical to do so.

AM: Where our readers can find you and keep in touch with you? (Provide your Instagram, website, and Facebook page if any please)

SM: You can follow us across all platforms @Natnahair.

  1. Facebook
  2. Instagram
  3. Twitter
  4. TikTok
  5. YouTube
  6. Pinterest
  7. Website

Thank You

Content courtesy of Natna Natural Hair & NFH

Eva Marcille Defends Her Traditional African Hairstyle That Critics Slammed Her For Wearing To Cynthia Bailey’s Wedding

Eva Marcille is a beauty who isn’t afraid to experiment whether it comes to fashion or hairstyling. After she wore a unique hairstyle to Cynthia Bailey‘s wedding, she has a message for close-minded critics.

Eva appeared in a beautiful white dress that hugged every curve of her body along with gold jewelry and an embellished towering hair bun.

https://www.instagram.com/p/CGTqkM5lVet/?utm_source=ig_embed

Many people slammed her for the style itself and the fact that she would wear it as a bridesmaid to another person’s nuptials.

‘For a runway…absolutely. For someone else’s wedding…absolutely not,’ commented one.

‘Alllllllllll the loctitians in Atl… & this is what we come up with…,’ said another.

This person commented: ‘Eva could’ve pulled it back not sticking straight up like she was going to Whooville!!!!!’

https://www.instagram.com/p/CGTG5sMFmha/?utm_source=ig_embed

There were people who came to her defense.

One person wrote: ‘People who keep talking about not liking her hair don’t know fashion. @evamarcille I LOVE YOUR HAIR style that way! It speaks to your personality and style and it looks bomb! This type of style is not for the faint of hearts. It’s for the out the box, eccentric and free spirited types.

https://www.instagram.com/p/CGMDU0SFgMB/?utm_source=ig_embed

And if @cynthiabailey felt some way about it, best believe a woman on her wedding day would have no hesitation saying so, lol. And you guys sound crazy asking her why she styled her hair that way. Obviously, it’s because she liked it that way. Girrrrl, don’t pay these basics no mind.’

Content courtesy of Celebrity Insider & Nairobi fashion hub  

Issa Rae Is Now the Co-Owner and Face of Sienna Naturals

To re-launch a brand with bigger and better products is one thing. But to return to the game with improved offerings and a big celebrity name is a feat very few beauty brands can brag about, especially when the said celebrity is none other than Issa Rae.

HBO’s hit show Insecure is known for its beautiful display of natural hairstyles thanks to creator and star Issa Rae. This week, the filmmaker announced she is now the co-owner and face of Sienna Naturals, a brand of natural hair care brand with clean ingredients.

Rae will join the team with founder and CEO Hannah Diop to work on expanding the collection and its customer base.

“I’ve known Hannah for a long time, and I got to see the brand evolve from her home. It’s expanded so much beyond that. The care and the research that has gone into this natural, safe, healthy brand, I knew that I wanted to be involved,” Rae said in a statement according to The Cut.

“We get coerced into manipulating our hair into styles not right for us or using damaging products,” Rae continued. “I have an opportunity to make hair care digestible via my sense of humor, my openness to my own hair struggle journey.”

Diop says she was happy to work with Rae and praised how she used Insecure to showcase the versatile beauty of Black hair.

https://www.instagram.com/p/B7m6W5DAknr/?utm_source=ig_embed

“Sienna Naturals is not a company that is telling you how to wear your hair,” said Diop. “We believe in empowering our customers to be who they really are and have a product that supports them.”

Customers can add themselves to the waiting list to learn when the products will become available.

Content courtesy of Black Enterprise & Nairobi fashion hub

%d bloggers like this: