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Tuesday 5th of March 2024

Nairobi, Kenya

Africa Fashion Week 2023 And The Designers Who Showcased At The Event With Their Brands, Including The Models

Africa Fashion Week 2023: A Celebration of Diversity, Creativity, and Talent

Africa Fashion Week 2023 took center stage, bringing together a spectacular array of designers who captivated audiences with their unique styles, innovations, and cultural expressions. The event, held in Nairobi, Kenya, showcased a diverse range of talents, with each designer bringing their narrative to the runway.

Let’s take a closer look at the remarkable designers and their outstanding collections that graced the first runway.

1st Runway: A Kaleidoscope of Creativity

1. Riel Marial – Rieldo Fabrics
Brand Name: Rieldo Fabrics
Number of Outfits: 6
Models: Machar Duor, Victorious Mumo, Felix Orina, Dickson Oenga, Mercy Ndolo, Bol Deng, Ayra Mumbi

Riel Marial opened the show with a stunning collection that showcased the versatility of Rieldo Fabrics. From traditional to contemporary, each outfit was a masterpiece, worn with grace by a lineup of talented models.

2. Judith Akinyi – The Greatadorn Fashion
Brand Name: The Greatadorn Fashion
Number of Outfits: 5
Models: Sashley Musibenga, Yakatrina Omtere, Lucy Ngolo, Merveille Wanjala, Yvette Olel

Judith Akinyi’s collection was a testament to elegance and sophistication. The Greatadorn Fashion wove a tapestry of style, combining modern trends with a nod to African traditions.

3. Morgan – Kenyan Raw
Brand Name: Kenyan Raw
Number of Outfits: 5
Models: Omosa Cadonie, Machar Duor, Bol Deng, Otieno Stephen, John Olima

Morgan’s collection, aptly named Kenyan Raw, celebrated the raw beauty and authenticity of African fashion. Each outfit exuded a sense of pride and cultural richness.

4. Brunah Ogutu – Flamingo-Kids254 Closet
Brand Name: Flamingo-Kids254 Closet
Number of Outfits: 7
Models: Ayra Mumbi, Risper Juma, Melissa Trevor Ushindi, Trinity Nita, Favor Bridgit, Mercy Hope

Brunah Ogutu’s vibrant and playful collection for Flamingo-Kids254 Closet brought joy to the runway. From children to adults, the designer showcased a range that catered to all ages.

5. Loter Lodukae – House of Sons
Brand Name: House of Sons
-Number of Outfits: 3
-Models: Mishelle Mutindi, Jackline Amondi, Lucy Ngolo, Wendy Nyaoke, Dorcas Khatiala

Loter Lodukae’s House of Sons presented a concise yet impactful collection, highlighting the designer’s commitment to quality and attention to detail.

6. Samuel – TXL
Brand Name: TXL
Number of Outfits: 3
Models: Lovejoy Achieng, Jasmine Malia, Cynthia Too, Sharlene Nekesa, Joyce Owiti

Samuel’s TXL collection was a fusion of boldness and elegance. The designer’s keen eye for creating outfits that make a statement was evident in every piece.

7. Dennis Alvis – Corban A
Brand Name: Corban A
Number of Outfits: 5
Models: Oenga Cliff, Victorious Mumo, Joyce Mwangi, Yut Bawar, John Olima

Dennis Alvis’s Corban A collection exuded sophistication, with each outfit telling a story of modernity and cultural pride. The attention to detail and craftsmanship were commendable.

8. Cherina Alastair – Kebre
Brand Name: Kebre
Number of Outfits: 5
Models: Brenda Chepkorir, Mercy Museve, Blonne Atula, Sylvia Kimathi

Cherina Alastair’s Kebre collection captivated the audience with its chic and contemporary designs. The fusion of traditional African elements with modern aesthetics was a standout feature.

9. Sheila Opiyo/Apiyo – Sheila’s Affordable Collection
Brand Name: Sheila’s Affordable Collection
Number of Outfits: 3
Models: Vivian Gathoni, Avitus Nyambura, Merveille Wanjala

Sheila Opiyo/Apiyo presented an affordable collection without compromising on style. The designer proved that fashion can be accessible to all without sacrificing creativity.

10. Catherine Kabura – Kabura Designs
Brand Name: Kabura Designs
Number of Outfits: 5
Models: Nicole Otieno, Linet Yar, Cynthia Too, Dorcas Khatiala, Joyce Mwangi

Catherine Kabura’s Kabura Designs showcased a collection that seamlessly blended tradition with modernity. Each outfit was a work of art that celebrated the richness of African culture.

11. Hellen Njenga

Brand Name:
Number of Outfits:
Models: Vivian Gathoni, Joyce Owiti, Mishelle Mutindi, Sashley Musibenga, Yut Bawar

Hellen Njenga’s collection added a touch of glamour to the runway, with each outfit designed to make a statement. The models exuded confidence, bringing the designer’s vision to life.

2nd Runway: A Symphony of Style Continues

12. Joyce Oingo – Custom Threads

Brand Name: Custom Threads
Number of Outfits: Not specified
Models: Lisper Mathenge, Debrah Atieno, Lovejoy Achieng, Joyce Mwangi, Daisy Chepng’eno

Joyce Oingo’s Custom Threads continued the fashion extravaganza with a collection that was a perfect blend of tradition and modernity. The designer’s attention to detail and craftsmanship were evident in every piece.

13. Bridgette Mogusu – MOGUSU

Brand Name:

Number of Outfits: 5
Models: Peter Marial, Oenga Cliff, Mercy Museve, Brenda Chepkorir, Trinity Wambui

Bridgette Mogusu’s MOGUSU collection was a visual feast, with each outfit telling a unique story. The designer’s creativity shone through, creating a collection that left a lasting impression.

14. Tracy Guantai – Thread Africa Makena

Brand Name:

Number of Outfits: 5
Models: Nicole Otieno, Grace Wambugi, Merab Achieng’, Risper Juma, Omosa Cadonie

Tracy Guantai’s Thread Africa Makena brought a fresh perspective to the runway with a collection that blended bold patterns and colors. The designer’s innovative approach to fashion was well-received by the audience.

15. Christie Obiero – Chic Clique

Brand Name:
Number of Outfits: 5
Models: Linet Yar, Lisper Mathenge, Shirleen Nekesa, Sylvia Kimathi, Mercy Ndolo

Christie Obiero’s Chic Clique collection epitomized sophistication, with each outfit exuding timeless elegance. The designer’s commitment to creating fashion that stands the test of time was evident in every piece.

16. Maureen Kanini – Wira House Design of

Brand Name: Wira House Design of
Number of Outfits: 5
Models: Grace Wambugi, Merab Achieng’, Wendy Nyaoke, Melisa Amina, Trevor Ushindi

Maureen Kanini’s Wira House Design of showcased a collection that was a visual treat, with each outfit crafted to perfection. The designer’s attention to detail and use of high-quality fabrics were commendable.

17. Jackline Karwitha – K Creations

Brand Name: K Creations
Number of Outfits: 4
Models: Daisy Chepng’eno, Brenda Chepkorir, Debrah Atieno, Jackline Amondi

Jackline Karwitha’s K Creations added a touch of glamour to the runway, with each outfit designed to make a statement. The models exuded confidence, bringing the designer’s vision to life.

18. Sayo Maureen – Elgon Designs

Brand Name: Elgon Designs
Number of Outfits: 4
Models: Dickson Oenga, Felix Orina, Vivian Gathoni, Dorcas Khatiala, Lovejoy Achieng’

Sayo Maureen’s Elgon Designs celebrated the beauty of simplicity, with each outfit making a powerful statement. The designer’s use of clean lines and understated elegance set the collection apart.

19. Nyibol Kuir – Nyibol Collection

Brand Name: Nyibol Collection
Number of Outfits: 4
Models: EllaMay Kanini, Debrah Atieno, Sylvia Kimathi, Sharleen Nekesa, Avitus Nyambura

Nyibol Kuir’s Nyibol Collection showcased a fusion of tradition and modernity, with each outfit telling a unique story. The designer’s creativity and use of vibrant colors added a dynamic element to the runway.

20. Ann Nthenya – Allure by Annia

Brand Name: Allure by Annia
Number of Outfits: 4
Models: Jackline Amondi, Mitchelle Mutindi, Lisper Mathenge, Yvette Olel, Merab Achieng’

Ann Nthenya’s Allure by Annia collection brought a sense of romance to the runway, with each outfit designed to captivate the audience. The designer’s attention to detail and use of flowing fabrics created a dreamlike atmosphere.

21. Lucy Ngolo

Brand Name:

Number of Outfits:
Models: Merveille Wanjala, Ella May Kanini, Victoria Mumo

Lucy Ngolo’s collection was a celebration of femininity, with each outfit designed to enhance the natural beauty of the models. The designer’s use of soft fabrics and delicate embellishments created a sense of ethereal charm.

22. Triza Akoth – Tash Designs

Brand Name: Tash Designs
Number of Outfits: 5
Models: Favor Bridgit, Tanveen Onyango, Wendy Nyaoke, Nicole Otieno, Linet Yar

Triza Akoth’s Tash Designs brought a burst of energy to the runway, with each outfit featuring bold colors and dynamic patterns. The designer’s use of unique fabrics and innovative silhouettes added a contemporary twist to traditional African fashion.

23. Mariah Paulo – Mariah Paulo

Brand Name: Mariah Paulo
Number of Outfits: 3
Models: Lucy Ngolo, Lovejoy Achieng, Jeslove Karanja, Moses Mutiga, Yut Bawar

Mariah Paulo’s collection was a testament to the designer’s versatility, with each outfit showcasing a different facet of fashion. The use of unconventional materials and avant-garde silhouettes created a sense of intrigue on the runway.

3rd Runway: Grand Finale of Fashion Extravaganza

24. John – DK-Heritage

Brand Name: DK-Heritage
Number of Outfits: 5
Models: Machar Duor, Moses Mutiga, Grace Laura, Mervel Wanjala, Cynthia Too

John’s DK-Heritage collection marked the grand finale of the fashion extravaganza, leaving a lasting impression on the audience. The designer’s use of bold patterns and intricate details created a collection that was both visually striking and culturally rich.

25. Cinqamis

Brand Name: Cinqamis
Number of Outfits: 5
Models: Marial Peter, Ayra Mumbi, Yut Bawar, EllaMay Kanini, Lucy Ngolo

Cinqamis brought a sense of drama to the runway, with each outfit making a bold statement. The designer’s use of unconventional fabrics and avant-garde silhouettes created a collection that pushed the boundaries of traditional fashion.

26. Dona Adhiambo – Donnie Crotchets

Brand Name: Donnie Crotchets
Number of Outfits: 5
Models: Debrah Atieno, Brenda Chepkorir, Mercy Museve, Blonne Atula, Nicole Otieno

Dona Adhiambo’s Donnie Crotchets collection celebrated the art of crochet, with each outfit showcasing the designer’s mastery of the craft. The use of intricate patterns and textures added a touch of bohemian chic to the runway.

27. Stephen Warui – Single Needle

Brand Name: Single Needle
Number of Outfits: 5
Models: Tanveen Onyango, Otieno Stephen, Mercy Museve, Sashley Musibenga, Vivian Gathoni

Stephen Warui’s Single Needle collection was a symphony of elegance and simplicity. The designer’s use of clean lines and understated details created a collection that exuded timeless sophistication.

28. Kevin Ochieng’ – Versatile Brand Ke

Brand Name: Versatile Brand Ke
Number of Outfits: 6
Models: Sharleen Nekesa, Jeslove Karanja, Grace Laura, Marial Peter, Debrah Atieno, Jackline Amondi

Kevin Ochieng’s Versatile Brand Ke brought a sense of versatility to the runway, with each outfit showcasing the designer’s ability to blend different styles seamlessly. The use of bold colors and innovative silhouettes added a contemporary edge to the collection.

29. Sarafina Julius

Brand Name:
Number of Outfits: Not specified
Models: Dickson Oenga, Trinity Nita, Lisper Mathenge, Cynthia Too, JesLove Karanja

Sarafina Julius brought the runway to life with a collection that was a perfect fusion of tradition and modernity. The designer’s use of vibrant colors and dynamic patterns added a sense of excitement to the fashion showcase.

30. Rose Alinda – L’alfa Collection

Brand Name: L’alfa Collection
Number of Outfits: 6
Models: Mercy Ndolo, Victorious Mumo, Taliah Wangui, John Olima, Bol Deng, Yakatrina Omtere

Rose Alinda’s L’alfa Collection closed the Africa Fashion Week 2023 with a bang, leaving the audience in awe. The designer’s use of luxurious fabrics and intricate embellishments created a collection that epitomized glamour and sophistication.

31. Joyce Oingo – Custom Threads

Brand Name: Custom Threads
Number of Outfits: Not specified
Models: Lisper Mathenge, Debrah Atieno, Lovejoy Achieng’, Joyce Mwangi, Daisy Chepng’eno

32. Brenda Mwendwa – Eunike Fashion House

Brand Name: Eunike Fashion House
Number of Outfits: 5
Models: Blonne Atula, Sylvia Kimathi, Jeslove Karanja, Victorious Mumo, Lucy Ngolo

33. Amina Arif – Kader Atelier

Brand Name: Kader Atelier
Number of Outfits: 5
Models: Grace Wambugi, Merab Achieng’, Merveille Wanjala, Joyce Mwangi, Dorcas Khatiala

34. Pioneer Atieno – PioneerPye

Brand Name: PioneerPye
Number of Outfits: 6
Models: Lisper Mathenge, Linet Yar, Yvette Olel, Marial Peter, Taliah Wangui, Sashley

A Tapestry Woven with Talent

Africa Fashion Week 2023 was more than just a showcase of clothing; it was a celebration of Africa’s rich cultural heritage and the incredible talent within the continent’s fashion industry. The designers and models who graced the runway not only presented stunning collections but also contributed to the narrative of a thriving and evolving fashion landscape in Africa. As the fashion world continues to evolve, events like Africa Fashion Week play a crucial role in fostering creativity and inclusivity and pushing the boundaries of what is possible in the world of fashion.

The legacy of the 2023 edition will undoubtedly linger in the minds and hearts of fashion enthusiasts, leaving them eagerly anticipating the next chapter in Africa’s fashion journey.

Content courtesy of  Delight Fashion School, African Fashion Week & NFH 

 

 

The Top 10 Best Dressed Stars at the 2023 MTV Video Music Awards

The VMAs have produced some of the most memorable red-carpet events ever. Celebrities are inspired to let their guard down and have a lot of fun by the award show’s lack of seriousness, which is hosted by MTV. It differs noticeably from events like the Oscars or Cannes, when Saweetie definitely wouldn’t be decked up in a just-walked-the-runway style from Area accentuated with gigantic, Flintstones-like bones.
Get dressed, bitch, damn, she said to us on the red carpet.

The days of Sofia Coppola in a translucent nightgown draped over tiny black underwear, Madonna in a white lace bustier dress with a “Boy Toy” belt, or Rose McGowan in the nude dress that puts all other naked costumes to shame are long gone.
The VMAs red carpet attire in 2023 seemed a little more online and popular than ever before, despite all the discussion about personal style, while there were still some excellent custom runway designs from fashion ladies like Anitta and Cardi B.

1. Cardi B in Custom Dilara Findikoglu
What most people don’t realize is that Cardi B isn’t just that girl, she’s that fashion girl. Her look for tonight was a custom Dilara Findikoglu, altered slightly from the mini version last seen on the London Fashion Week runway in February. It’s beautiful armor, like if someone tailored the Iron Throne.

2. Emily Ratajkowski in Vintage Jean Paul Gaultier
The VMAs already make people nostalgic for the award ceremonies of decades ago, and it would be fun to see more celebrities lean into that with archival looks from that era. Emily Ratajkowski understood the assignment in a colorful vintage Jean Paul Gaultier dress that felt of another time but was still totally her.

3. Anitta in Schiaparelli
Celebrities need to be wearing more of Daniel Roseberry’s surrealist Schiaparelli on the red carpet! And if they’re not sure why, all they need to do is look at Anitta. With a keyhole cutout exposing her midriff and mismatched earrings that look like clunky painted rocks, her outfit is the perfect mix of sexy and weird. It’s the kind of look you don’t forget; the kind of look that makes you think.

4. Olivia Rodrigo in Custom Ludovic de Saint Sernin
Olivia Rodrigo’s custom Ludovic de Saint Sernin gown features over 150,000 Swarovski crystals. The singer, whose second album, Guts, came out last Friday, frequently references the ’90s and early ’00s with her style, And her consistently low-key but glam looks on the red carpet nail the ease of that era in a way that feels far more authentic than the louder takes of some of her peers.

5. Måneskin in Rick Owens
Rick Owens is freaky sexiness at its finest, and finally, a band has realized how well that translates to the red carpet. Måneskin looks intimidatingly hot in Rick and collectively proves a good pair of platform boots can be even better than your standard pump. It’s a little surprising to see his looks in this context because they’re so otherworldly. But whatever planet he’s designing for does look like it would have far better award shows.

6. Megan Thee Stallion in Brandon Blackwood
A strapless sheer dress is a red carpet staple, but Meghan Thee Stallion’s Brandon Blackwood number feels fresh thanks to the lines that mimic the boning of a corset.

7. Rita Ora in Rodarte
Rita Ora wore a black off-the-shoulder Rodarte dress from the brand’s Fall 2023 collection. The look has flowing long sleeves that droop like a dead lily, but the overall effect feels like bat wings. The Mulleavy sisters said the collection was inspired by “fairies,” and Ora is certainly serving a dark emo fey fantasy that’s a little weird and witchy in the best way. Plus her glitter Marc Jacobs Kiki boots add some nice spunk.

8. Madelyn Cline in Custom Givenchy
Madelyn Cline’s nude custom Givenchy dress oozes a special kind of sex appeal. The fabric on top ruches and falls to her belly button, revealing a corseted top underneath, with her legs peeking through the opaque skirt on the bottom. It has all the impact of a naked dress without showing much skin at all.

9. Selena Gomez in Oscar de la Renta
Florals on the red carpet can sometimes skew too casual, but Selena Gomez’s Oscar de la Renta feels less like a dress and more like red vines wrapping around her.

10. Taylor Swift in Versace
Taylor Swift went viral on Twitter—sorry, on X—for her fan-girl behavior in the audience at the VMAs. She appeared to be having more fun than anyone (the night’s *NYSNC reunion nearly brought her to tears), and a large part of that was how comfortable she seemed in her look. This slinky Versace gown had a long leg-baring slit, but it still felt very Swift, and her confidence radiates through every retweeted GIF.

11. Doja Cat
Doja Cat wore a naked, white Monse dress that closely resembled spider webs strewn across her body. The look featured white web-like fabric that might’ve caused a stir for the flashing cameras but was cleverly disguised with a pair of nude underwear beneath. She paired her OOTD with see-through heels, diamond drop earrings, and silver bracelets. Her buzz cut, Y2K-inspired metallic eye-shadow, and hard-to-miss lashes upped the ante and left us down with envy.

12. Nicki Minaj
Hosting the ceremony for the second consecutive year, Nicki was ready to take her VMAs commitment to the next level in a bridal-esque ensemble. She arrived on the red carpet in a pastel pink corseted lace dress by Dolce & Gabbana, complete with a veil and a mermaid silhouette. With Nicki, there’s no denying her nails matched to perfection and kept long, blingy, and unmissable — helped pull the whole look together. Her purple-pink eyeshadow and silver accessories might’ve been ancillary additions but were a quiet nod to Barbiecore.

13. Sofia Carson
For the Purple Hearts actress, blue was the state of mind for the VMAs 2023 red carpet. To pick up her award, Sofia opted for head-to-toe sparkle in a cobalt ensemble from Alexandre Vauthier’s Fall 2022 couture collection.
The shimmery outfit took the form of a long-sleeved dress with exaggerated shoulders, embellished with increasingly larger paillettes, and intentionally matching her pair of pointy sock boots. For the hair and makeup, the singer kept her short bob side swept and punched it in with dark, kohl-lined eyes for a riveting, on-camera gaze.

14. Sabrina Carpenter
If Doja Cat brought the webs to the red carpet, then Sabrina Carpenter put a spin on it. The 24-year-old singer impressed with a corseted Vera Wang dress that draped her waistline but also brought in a much-needed train moment.
While we loved the minimal styling, the interplay of sheer and rhinestones, and the voluminous astray locks, we did wish her strappy heels matched her silvery undertones, rather than the muted gold that she finally went for.

10. Saweetie
Saweetie had a bone to pick (or two) at the VMAs this year with her Stone Age-cum-Flintsones-inspired gown. Mixing cavewoman with Barbiecore, the rapper arrived in a bejeweled dress with two prominent bony installations, designed by AREA for their Fall-Winter 2023 collection.
Saweetie even gave bystanders something to remember when she caressed the bone mid-red carpet. Her monolithic nails, perfectly gelled ponytail, and cherry blossom makeup ensured the world was watching… and taking notes!

Content courtesy of Harpers Bazaar, & NFH

Pamoja Women Organize the First African Cultural Day.

Pamoja Women celebrated African Cultural Day for the first time ever in Rochester.

The co-founders of the group intend to make it an annual event because it was such a success.
The diverse African groups gathered at Rochester’s Peace Plaza for a celebration that was accompanied by food, music, and laughter.

People were greeted by the aroma of traditional African food as soon as they stepped foot in the square.
Six distinct traditional African dances were performed on stage throughout the day.
“Pamoja Women serves these communities, and it’s amazing how that when we needed them, they came through,” said Khadija Ali, a co-founder of Pamoja Women.

The organization works to support and uplift Rochester women and girls of East African descent.
Khadija Ali remarked, “You would see all kinds of ladies who are like, you know, entrepreneurial minds, that actually came today and sold stuff that they did not have the confidence to do at first.
Women and girls in vibrant traditional clothing may be seen all around the plaza as you go around.
Some of them participated in the Sudan fashion show, and one woman even got married.

“We had a wedding ceremony that is known as a ‘jerteg,’ which is kind of peculiar in Sudan. According to Alaa Ali, who organized the Sudan Fashion Show, the bride “wears all red and kind of a gold hat.”

Sudan, Somalia, and Ethiopia had the three largest cultural representations, but Pamoja Women expects that next year there will be even more.
Khadija Ali remarked, “I just hope every year it becomes better and better and better.
Pamoja Women would like to extend their gratitude to the people of Rochester, each of their sponsors, and the various African communities that attended in order to make the event a success.

Content courtesy of ABC 6 News & NFH

Miss And Mrs India Kenya 2023 Crowned, Winners To Represent The Country In India 2024

The winners of Miss and Mrs. India Kenya 2023 will represent the nation in India in 2024.
The talent show on August 17 at Bao Box was followed by the 2023 Miss & Mrs India Kenya pageant at the Broadwalk Mall.
Since 2016, Eventique has hosted The Miss India Kenya, and most recently, The Mrs. India Kenya, which will take place in 2021.

There were 11 finalists in the Miss category and 9 finalists in the Mrs. category this year. Pranav Pancholi, Susan Kaittany, Lolita Kozyreva, Ahmed Hafez, Farah Esmail, and Farouk Jannedy made up the panel of judges.
The performance featured a number of runways, including a safari-themed runway, with contestants parading next to a guest drummer and guitarist.

Angela Muiruri and Jamil Alibhai served as the event’s emcees and guided the audience through the top 5 questions and answers.
Ushma Khetia Samani was named Mrs. India Kenya in 2023, while Soumya Uppal was named Miss India Kenya in 2023.

Following the competition, Eventique and the winners donate to charities like Women4Cancer and the Hawkers Market Girls Center.
According to Aliza Rajan, director of Eventique, “This year we launched the Aliza Rajan foundation, a non-governmental organization established to uplift and empower women from rural areas of Kenya through the teaching of basic entrepreneurial skills and ultimately assisting them to establish small-scale businesses to earn an income.”

Both winners will represent Kenya on a global stage at Miss India Worldwide 2024 the following year.

Miss India Worldwide builds on a rich tradition of pageants like the Miss India New York and the Miss India USA Pageants, which have been held annually since 1980. Miss India Worldwide is produced by the IFC, a pioneer organization in conducting Indian pageants and fashion shows in the USA and worldwide.

Content courtesy of Capital Fm, Miss/Mrs India Kenya & NFH

The Grand Finale Of Miss And Mrs. India Kenya 2023 Dazzles The Audience.

An Overview of Miss & Mrs. India Kenya 2023’s Grand Finale
The Broadwalk Mall came into the spotlight on the romantic evening of August 19, creating the scene for a night of splendor and grace as the Miss & Mrs. India Kenya 2023 grand finale took place. After the captivating talent show at Bao Box on August 17, excitement was high for a party that expertly mixed class, empowerment, and style.
Since holding the famous Miss India Kenya pageant in 2016, Eventique, the driving force behind this illustrious event, has served as a beacon of Indian culture and empowerment. Continuing their history, they expanded the platform in 2021 by introducing the Mrs. India Kenya category and showcasing the inspiring stories of married ladies.

With 11 excellent contestants competing for the Miss title and 9 exceptional women competing for the Mrs. title, this year’s pageant had an impressive lineup of finalists. A prestigious team of judges, including notables like Pranav Pancholi, Susan Kaittany, Lolita Kozyreva, Ahmed Hafez, Farah Esmail, and Farouk Jannedy, were tasked with choosing the winners.
The energetic emcees Jamil Alibhai and Angela Muiruri presided over the event. From the introduction of the inspirational contestants to the intensive top 5 question and answer session that displayed their humor and intelligence, their captivating presence led the audience through every moment.

The evening’s soul was captured in the dramatic crowning moments. Ushma Khetia Samani won the prestigious title of Mrs. India Kenya 2023, while Soumya Uppal was named Miss India Kenya 2023.
These remarkable ladies represented true empowerment via their strength of character as well as their beauty and grace.

The significance of the event went beyond the glitz and glitter and included social responsibility.
Highlighting the event’s dedication to social change, Eventique and the newly crowned queens committed their support to Women4Cancer and the Hawkers Market Girls Center.

The inspiring event’s creator, Aliza Rajan, got up on stage and gave a moving statement. Aliza thanked the distinguished attendees, participants, and partners for their assistance in making the First joint Miss and Mrs. India Worldwide Kenya 2023 Gala Night a reality.
She commended the candidates on their wonderful trip and emphasized the ties formed by the commitment of women of various ages and backgrounds.

Aliza’s words captured the spirit of the pageant, which was one of empowerment, teamwork, and personal development.
The Aliza Rajan Foundation, a non-governmental organization devoted to empowering women in rural Kenya via the acquisition of crucial entrepreneurship skills, was also unveiled by Aliza Rajan, the inspirational director of Eventique.

This program closely aligns with the pageant’s mission to promote empowerment and open doors for long-term development.
The Miss & Mrs. India Kenya 2023 Grand Finale’s conclusion signaled the start of a new era for the titleholders as well as the end of an event.
Kenya will be represented by Soumya Uppal and Ushma Khetia Samani at The Miss India Worldwide 2024, a prominent competition organized by the IFC, a global pioneer in Indian pageants and fashion events.

Content courtesy of Go Places, Miss/Mrs India Kenya & NFH 

The 2023 Schedule for Lagos Fashion Week is Announced

Lagos will once again be at the forefront of connecting with the global fashion community and honoring the craftsmanship of Africa and its diaspora during the 12th iteration of Lagos Fashion Week, which is scheduled to take place from October 26 to 29 of 2023.

Within Africa’s constantly changing fashion scene, Lagos Fashion Week occupies a key role. It continues to guide the continent’s fashion industry toward a conscious future that cuts across boundaries, strengthens communities, and has a significant socioeconomic impact.

Lagos Fashion Week is devoted to presenting the rich creativity and artistry that have come to define African fashion, building on its journey of more than ten years. As proven by various ground-breaking partnerships formed over the years, collaboration is at the heart of its vision for the future of fashion, nurturing alliances that open up novel avenues and produce one-of-a-kind chances.

The event encourages co-creation, welcomes varied talent, and deftly combines innovation and tradition to create designs that honor cultural legacy while embracing the digital world. Lagos Fashion Week also champions community strength through fostering talent, elevating voices, and igniting change in the fashion industry.

In the #LagosFW Tents and other locations throughout the vivacious city of Lagos, Lagos Fashion Week 2023 will return with Runway Shows and Presentations showcasing new season collections from designers.
The Nigerian and Pan-African industries, as well as other sectors, will be the focus of the Fashion Business Series. With seminars and master lectures, the Visual Makers Fellowship was established to assist aspiring filmmakers and photographers.
Created with the goal of fostering fresh dialogue and intellectual interaction regarding sustainability in African design, Swap Shop After parties are a chance to explore Lagos’ nightlife and network with some of Africa’s best creatives in a laid-back setting.
XRETAIL is a tailored shopping experience across key cities in Africa. LagosFW Showrooms provide you access to some of your favorite fashion companies.

Lagos Fashion Week offers Green Access in keeping with its commitment to facilitating the growth of the regional manufacturing economy, fostering impactful conversations, and cultivating young talent. Until August 23, 2023, this yearly talent discovery platform will accept applications from designers in Nigeria.
This season’s subject is “Standing The Test of Time,” and the Green Access program seeks to identify five young Nigerian designers who place a strong emphasis on sustainability and the creative use of waste materials.

A fashion accelerator program called Green Access encourages the recommitment of resource efficiency, biodegradability, longevity, and recyclability as guiding principles for fashion design and production.

Green Access has been highlighting fashion businesses that are changing their business models and implementing measures to support environmentally, socially, and ethically responsible production processes since its start in 2018.

The OR Foundation awarded Themba Shezi (Heru Shezi, South Africa) and Lu Adesola (Lul’la House, Nigeria) financial support in the amount of $10,000 USD following the successful completion of the Green Access 2022 program. The funding was given out to help the recipients’ respective brands grow and advance.

They were chosen for the funding based on their deep awareness of and dedication to researching the idea of circular fashion, as well as the incorporation of pre-existing materials into their design processes, such as textiles, clothing, or waste from other industries.
The OR Foundation, a 501(C)(3) public charity located in the USA, has been operating in Ghana since 2009.

Its primary goal is to find and support alternatives to the dominant fashion model. The foundation’s activities center on the confluence of environmental justice, educational advancement, and fashion design.
The OR Foundation perfectly complements the aims and ideals of Lagos Fashion Week’s Green Access program by promoting ecological prosperity and developing a deeper relationship with fashion that goes beyond mere consumerism.

The OR Foundation and Lagos Fashion Week agree that sustainable fashion has the power to spark good change and move the industry toward a future that is more responsible and mindful.
Emerging designers have the ability to have a big effect and support a more circular and sustainable fashion industry thanks to the Green Access platform.

#LagosFW Important Dates:

  1. Green Access Applications Open: 25th July – 23rd August 2023 | Apply HERE
  2. Runway Shows: 26th – 29th October 2023

For more information regarding Lagos Fashion Week 2023, kindly visit lagosfashionweek.ng or follow their Instagram page @lagosfashionweekofficial.

Content courtesy Lagos Fashion Week, Culture Custodian & NFH

 

The Digital Influencer: Vovó Izaura Demari The Renowned And Stylish Brazilian Grandmother

The most influential fashionista in Brazil today, Izaura Demari, 82, was introduced to fashion by her youngest son, Marcio Demari.

Together, they tour the globe selecting the ideal outfits and headgear for their performances, each one more recognizable than the last. As a result, Grandma Izaura ranks among the top global fashion influencers and serves as an inspiration to many women.

However, the always stylish woman acquired national and worldwide notoriety on Instagram, where she has amassed more than 66 thousand followers, thanks to her lovely appearance and her sturdy headwear.
However, the always stylish woman acquired national and worldwide notoriety on Instagram, where she has amassed more than 66 thousand followers. She is known for her breathtaking appearances and her sturdy headwear, and she has collaborated with more than 25 businesses, including 2Rios, Comfortflex Atelier Kaleb Aguiar, Joulik, and Reinaldo Lourenço.

In addition to appearing in more than 300 national and 80 international journals and portals, she has taken part in a number of TV programs. She paraded in SPFW by the Free Free Institute and garnered media attention in Africa, Italy, France, China, and the USA.

Along with Grandma Izaura Demari, her three daughters, five grandchildren, and three great-grandchildren are all savoring their fame.
Images in the blogger-style with flamboyant sceneries and painstaking appearances. When referring to an Instagram profile, nothing about this is novel. However, it gets noticed on social media when these photos are shot and posted by a nice 82-year-old woman.

Izaura Demari is a digital influencer, and thanks to her extravagant outfit choices, she already has more than 76 thousand social media followers.
The photographs on the Paraná-born woman’s page combine her two loves, traveling and maintaining her appearance. “I am quite pleased with the results.
I adore getting dressed up, going to the mall, and taking pictures with my pals,” the influencer, who has already made appearances in fashion magazines and TV shows as a result of all this commotion, explains.

After seeing how people responded to her fashion sense, the idea of uploading the photos emerged. She claims that as she crossed the street or walked through the mall, she was frequently approached.

People started requesting photos with her and asked how they could follow her on social media. At that point, Márcio Aurélio Demari, her 50-year-old son, made the decision to start a Facebook page and an Instagram account. The response was immediate, and Granny Izaura, as she is known on social media, has amassed 5,000 followers in just one week.
“There is a striking moment every day.” Izaura feels unable to name the best ones because there were so many memorable occasions and displays of devotion from the people. Izaura recalls on a trip she went to Gramado with her son that “Ladies would even stop looking at artwork in museums to talk to me.”

People started asking to take selfies with her and how they might follow her on social media. Márcio Aurélio Demari, her 50-year-old son, made the decision to start a Facebook page and an Instagram one at that point.
The response was immediate, and in only one week, Grandma Izaura, as she is known on social media, gained 5,000 followers.
“A striking moment occurs every day.”
Izaura feels unable to name the best parts of the special occasions because there were so many of them and so many displays of affection from the people.
Izaura recalls a trip to Gramado she took with her son, saying, “Ladies would even stop looking at artwork in museums to talk to me.”

A woman once spotted her in the street and stopped the car to give her a bear embrace.
The proud son recalls that she enquired as to which fairy tale she originated from. A number of other women benefit from the near-octogenarian’s way of life.
Her age group is motivated to dress more outrageously and get out more. “This is a joy in my life, and I feel very happy,” she exclaims.
At her house, Izaura once raised orchids. But she decided to reconsider her routine after her spouse passed away 16 years prior and she moved into an apartment. She developed a penchant for travel after that.

She relocated back to Florianópolis, where many of her pictures were taken, four months ago.
Along with Izaura Demari, her three sons, five grandchildren, and three great-grandchildren are profiting from their mother’s popularity. They proudly display their grandmother’s social networks and buy newspapers to show their acquaintances. Márcio chuckles as he continues, “My sister says: ‘Mother, I can’t be like you!'”
Izaura’s distinctive fashion sense is what makes her stand out, but the son notes that instead of favoring pricey or well-known labels, she concentrates on unique yet affordable clothing.
She owns approximately 780 items of clothing already, not counting hats, kerchiefs, and turbans. She also doesn’t like minimalism. On the other hand, the influencer like bright colors, stilettos, jewelry, and big sunglasses. To have fun is the rule.

Content courtesy of Style Rave & NFH

 

The Beautiful Chantou Kwamboka Wins The Title Of Miss World Kenya 2022, Receives Ksh 500k Prize And Other Gifts.

The title of Miss World Kenya for the year 2022–23 was bestowed to Kenyan model Chantou Kwamboka on Saturday, December 10, 2022.

After winning, Kwamboka received grooming services valued at Sh250 000 and Sh500 000. She had previously placed first in the Miss World Kenya 2021 competition.

Immediately before Miss World Kenya Sharon Obara, she has assumed the throne. At the Two Rivers Mall in Nairobi, Miss World Kenya’s Gala was co-hosted by KTN’s Claudia Naisabwa and Kiss FM personality Oga Obinna.

Ababu Namwamba, the Cabinet Secretary for Youth Affairs, Sports, and the Arts, attended the gala for the 2022 Miss World Kenya.
17 women qualified for the Miss World Kenya 2022 finals this year.

Ms. Faith Wanjiku Kariuki and Ms. Wabaiya Kariuki were named as the first and second runners-up, respectively, at an event held at the Two Rivers Mall.

The first international pageant to be held each year was Miss World. The pageant was founded in 1951, and its slogan, “Beauty With A Purpose,” refers to its main message, which is a call to action that goes beyond outward beauty and explores how beauty can be a platform for change.
What effect contestants can have on the lives of people in their community is the pageant’s central theme. With the intention of finding the future generation’s role model, Mr. and Miss World Kenya strives to represent this in all of our efforts.

Over the years, Ashleys Kenya, owners of Ashleys Hair & Beauty Academy, has developed a reputation as a major force in the pageantry and beauty industries.
An impactful crown was beautifully celebrated during the 50th Miss World Kenya pageant. With the assistance of an experienced panel of judges that was made up of:

1. The Founder and CEO, of Ashleys Kenya Limited and the Franchise Director of Miss World Kenya – Mrs. Terry Mungai
2. Mr. Graham Shaw – CEO, Wilken Group
3. Ms. Tanya Martin – Philanthropy Ambassador, Diplomat Liaison Director, Podcaster
4. Ms. Angela Muiruri – Radio Anchor
5. Franklyn Asoyo – Mr. World Kenya 2019/2021
6. Khula Budi – Mr. World Kenya 2018/ pro fitness
7. Mr. Theodoros Pantis – Managing Director, Two Rivers Mall

The esteemed pageant draws more than 300 contestants from all around the nation each year and has changed the lives of more than 5000 young people just in the previous ten years.

Photos courtesy of Lymo Muigai

Content Courtesy of Miss World Kenya

How to Become a Commercial Model, Modeling Advice for Aspiring Fashion Models

Interested in making a career in fashion modeling? These dos and don’ts from seasoned experienced models give advice on how to succeed as a fashion model.

Do you want to learn the steps to modeling?
Do you envision yourself as the next Gigi Hadid to grace the Vogue cover?
With thousands of hopefuls vying for the title of the next supermodel, modeling has emerged as a highly coveted employment option. The likelihood of getting caught now is one in a million, so the days when you could rely on luck are long gone.
It requires self-control, perseverance, and work to become a role model.
To stand out and get recognized, you must plan, organize, and adhere to a strategy.

How to become a model?
To help you break into the modeling business and launch your modeling career, we consulted with various successful models and agencies and put together the list of recommendations below. So, here’s a guide on how to begin modeling.

  1. Develop your modeling skills
  2. Practice model poses in front of the camera
  3. Get a killer modeling portfolio
  4. Find the right modeling agency
  5. Do your research about the modeling agency you sign up with
  6. Learn to embrace rejection
  7. Make yourself constantly look better
  8. Be safe
  9. Be Professional
  10. Commit to work
  11. Build your social media following
  12. Never let your pride down

1. Develop your modeling skills
Learn the art of posing. Runway walking drills. Posing skills and walking style are what set one attractive model apart from another. It takes art to model.
Whether it’s watching endless episodes of America’s Next Top Model on Netflix, flipping through the pages of Vogue, watching tutorials on YouTube, reading modeling e-books like glamour pictures photography, or picking a favorite model.
On a runway, it can be incredibly uncomfortable to pose and move around. Practice. A piece of advice for modeling is as follows: Get used to posing in front of a camera and another person by having a buddy take photos of you. Alternately, before beginning your path to becoming a fashion model, start small, mount a camera on a tripod, and practice alone until your confidence increases.

2. Practice model poses in front of the camera
Getting practice in front of the camera is the next stage to learning how to start modeling. The supermodels you see in stunning magazine photographs didn’t just stand in front of the lens and hope a talented fashion photographer caught them at the right moment. They assisted the photographer in producing a masterpiece.
A model will use her posture, facial expressions, and artistic sense to help realize the photographer’s vision. They are both equally talented in their respective fields.

An important prerequisite for being a model is having the appropriate posing abilities. To make everything come to life on his end, the photographer will use his understanding of lighting, aperture, framing, etc. It’s a choreographed dance, therefore you should practice as much as you can.
It will be 20 times more difficult to acquire a great image if you can’t pose and don’t feel comfortable in front of the camera. Make an effort to improve as a model!

3. Get a killer modeling portfolio
Having a well-rounded modeling portfolio that highlights your best qualities through gorgeous, high-quality photos is one of the most important steps to becoming a model and building a solid profession.
The modeling portfolio is one of the first things agencies and clients look for in a model to make a good first impression.

It helps to have both a printed copy that you can present when you meet someone in person and an online version (your modeling portfolio website) that you can send to anyone via email. To climb the modeling ladder, you need as much exposure as you can get.

4. Find the right modeling agency
A modeling agency is necessary for every fashion model. Getting seen by a prominent modeling agency in your area is the first step to being signed by one. Snapshots of oneself must be submitted in order to be seen.
In the business, these photos are frequently referred to as “digitals” or “polaroids.”
The most straightforward and unposed photographs are what modeling agencies are searching for so they can see you for WHO YOU ARE. Send in pictures of you with minimal to no makeup on at most a light coat of foundation and mascara.
Include images of both your hair up and down, pulled away from your face, and don’t style it (just make sure it’s clean).

The background must be simple and underacting (standing against a plain wall works best). Use natural lighting when taking pictures; a friend can simply serve as your photographer. If you have friends that are studying fashion design, be sure to heed their suggestions for your wardrobe.
Your digitals should have the following pictures: full-length, up-close headshots, left and right side profiles, smiling (with teeth, without teeth), and non-smiling shots (both facing the camera and turned away from the camera). You should wear pants and a solid-colored t-shirt for your attire.

5. Do your research about the modeling agency you sign up with 
Do your study before submitting it to every modeling agency on the planet and see what sticks.
Do your research about the modeling agency you sign up with Do your study before submitting to every modeling agency on the planet and seeing what sticks. List everything. Is this agency legitimate, which comes first and foremost?
Do they have any negative reviews, and can their company be easily verified? Are models with your appearance and stature now being accepted by this modeling agency?
What is the submission procedure for the modeling agency (detailed instructions differ by agency, but you should be able to obtain this information on their website)? Who are the current and former models for the agency? What are the newest advertising initiatives for the modeling agency? Are they collaborating with reputable brands and businesses?
Do you WANT to be represented by this firm, which would mean that you would also be representing them?

Send digitals to your top choices once you’ve identified the modeling agencies you are convinced will be a good fit for you.
If you get a call asking you to meet with an agency in person after submitting your digitals, do even more research ahead of time.

Learn about notable fashion designers, the ‘it’ supermodels of the time, and recent news in the fashion, beauty, and modeling industries. By no means do you need to be a walking “encyclopedia of fashion models”; just be observant and knowledgeable.

6. Learn to embrace rejection
Prepare your mind to accept a lot of rejection. You MUST be capable of accepting doors closing in your face without hesitation. Even the most beautiful supermodels to ever walk the earth were given the “NO” signal. Numerous people told them “NO” in various ways and numerous repetitions. It comes with the territory to be rejected. You will do better if you realize and accept that as soon as possible. Do not measure your value by how you appear to others or by their approval of you.

Start getting ready by committing to ignoring any criticism you get this week. Find out if it was simple or challenging. You needed to develop tougher skin even more so the harder it was.
Are you offended that I just encouraged you to develop a thicker skin? If so, the point is just that! Start honing your capacity to accept criticism with a smile! But don’t worry, with enough practice, anyone can pick up this skill.
Every “NO” is simply one “NO” closer to a “YES,” so keep that in mind when you encounter rejection.

7. Make yourself constantly look better
Take good care of your physique, health, skin, and hair. Whether you like it or not, modeling is an aesthetically focused industry, and appearance/beauty is unquestionably important. (Despite this, anyone can succeed as a commercial model regardless of physical attractiveness or body type.) The height and weight requirements for fashion models are, however, more stringent and severe than those for any other type of modeling. Although there isn’t much you can do about genetics, it IS up to you to utilize the genetic makeup that was given to you.
You must follow your meticulous beauty routine if you want to become a model. The following routines, which are used by many supermodels, include but are not limited to the following:

Drinking copious amounts of water throughout the day to stay hydrated and maintain supple skin, quitting smoking, and consuming alcohol sparingly. Others include taking a multivitamin, working out 4-5 days a week, according to a strict diet/meal plan, wearing SPF, never going to bed in makeup, exfoliating/washing/moisturizing their face every morning and evening, and many others.
Whether you are looking at it from a business or personal perspective, feeling and looking your best will only be beneficial to you. Win-win situation. But for any aspiring fashion model, having your beauty routine down pat is unquestionably a career benefit.

A model who takes pride in her appearance is far more valuable than one who is unmotivated to maintain good hygiene and attractiveness.

If your height and weight don’t meet the current standards for fashion models, you can still pursue modeling in a variety of other fields. To discover which genres you might be a good fit for, please read this essay on the many types of modeling.

8. Be safe
Being a fashion model makes you vulnerable, especially in the beginning. So be cautious and stay safe. The most crucial advice I can give aspiring fashion models that are working with fashion designers or photographers is this: Avoid being duped by fake modeling schools (you DO NOT need to pay money to attend any modeling school or training, period).
To begin started, you shouldn’t have to pay for any photos. It should be your agency that arranges for test shoots.
Other frauds include modeling competitions, dishonest “agents,” “casting directors,” or “photographers,” phony casting calls that offer thousands of dollars in pay and a photo shoot abroad, etc.

Establish a reliable support system.
The modeling profession might be intimidating, and it’s simple to become a victim of numerous other problems (party scene, eating disorders, etc.). Inform your family and friends about your professional development.

If anything seems off or strange, they can serve as a sounding board. They could take you to a shoot and wait outside for you. When you experience rejection or a difficult time, they can keep you motivated. Have a safety net and an assistive network!

9. Be Professional
It’s not simple to break into the modeling industry. You must act with complete professionalism. Respond to phone calls. Answer emails and voicemails right away.
Being 30 minutes late for a meeting, casting call, or photo shoot is never acceptable. You should, at the very least, arrive 15 minutes early.
Planning and time management are required for this. When aspiring models think, “Well, I’m pretty enough to be a model, so I will just glide by with my looks alone and no effort,” they are making a big error.

Many aspiring models in the past quit the modeling business because their lack of professionalism, bad attitude, and reputation started to overwhelm their attractiveness.

With a diva, no one wants to work. There are many other stunning women in the world who WON’T be disrespectful or snobby.
When you book a gig, you are speaking for your agency as well as yourself.
Treat EVERYONE with respect while you are on set. If your makeup artist followed a precise instruction that was provided to her but you don’t like the way your makeup turned out, it’s too bad. Do your part now that she has finished hers.

Regardless of your preference for cosmetics, take some killer shots and refrain from disparaging the makeup artist in public. In your modeling profession, showing respect and consideration will go a long way.

10. Commit to work
Although modeling may look glamorous and simple, that is far from the truth.
To become a model, you’ll need to put in a lot of effort.
Are you prepared to stick to your diet, exercise, and beauty routine even when you are having a tough time finding work? Are you prepared to work a 12-hour photo session in chilly, windy weather while donning an outfit that provides no warmth, all while obtaining the shot and being compliant?
Have you acknowledged that, after signing with a modeling agency, it can take years before you achieve success (if ever), as your agency works to advance your modeling career?

Are you prepared to spend a large amount of time away from your significant other, your family, your friends, and the comforts of home while taking lengthy overseas trips? When business is sluggish, are you prepared to take a side job that is utterly unappealing? Are you adaptable and willing to undertake a drastic hairdo change if your employer asks you to? By no means are these obligations designed to terrify you; modeling CAN be enjoyable, gratifying, thrilling, and glamorous. Make sure you are prepared to commit regardless of what, and that you are aware of the positive and negative potential on both sides!

11. Build your social media following
If you want to become a fashion model, you probably want to be represented by a modeling agency.
As previously indicated, while you wait for responses from modeling agencies, upload your digitals, practice posing and walking, build a beauty routine, etc.
Amass a following on social media in the meanwhile. Unbelievable as it may seem, it might help you be signed to an agency! Social media following creation is a relatively recent phenomenon.
Nowadays, modeling agencies analyze a model’s online viewership when deciding whether or not to sign them.
Models are frequently used by advertisers, but they increasingly want to hire models that already have a following that they can market to.

Although it is not a prerequisite, having a sizable social media following is a key quality for fashion models. There are currently no indications that this tendency may slow down. So as soon as you can, join the bandwagon. Be judicious in your social media messaging and strategy.

Know your values, be genuine with your followers, communicate with them frequently, and share beautiful photographs! Even further, you can launch a blog, a YouTube channel, or something similar. Due to their massive followings, several unintentional influencers have transitioned into successful professional models.

12. Never let your pride down
You have seen most of the procedures to becoming a model up to this point, but maintaining your pride is just as crucial. You are still a worthwhile person with feelings, thoughts, and opinions regardless of what happens.
Much more than just a gorgeous face, you are.
The majority of fashion models agree to the bookings made for them by their agency, which is acceptable and rather common.
But you must learn to speak out and express your opinion before it is too late if something ever crosses the line or makes you feel uncomfortable. Although we just emphasized that devotion is a crucial quality, there is a thin line.

Never let your career become so important to you that it takes precedence over you and your needs. What do you believe in? Make it clear from the beginning and don’t budge.
The better wealthy you will be, the less anxious you will be about acceptance and approval. Always have your own back and know when to use force. Who will defend you if not yourself, after all?

How many types of fashion models are there?
1. Runway Modeling
2. Plus Size Models
3. Fitness Model
4. Glamour Models
5. Alternative models
6. Parts Model
7. Promotional model

Now that you know how to become a model, you must also know the various career alternatives in modeling and choose the one that best suits you.

1. Runway Modeling
Runway models participate in runway events and are required to routinely change their attire and cosmetics.
A runway or ramp is a platform where models walk to display clothing and accessories during a fashion show. A runway model’s experience affects whether they are hired.

2. Plus Size Models
Plus-size models can be defined as those whose dimensions are larger than editorial fashion models. They participate in the promotion of cosmetics, stylish accessories, and plus-size apparel.
More and more plus-size models are appearing in fashion magazines and working in the fashion business.
The idea of creating clothing for the plus-size market is growing among designers.

3. Fitness Model
A well-defined figure with toned muscles characterizes a fitness model. These models are leaner and heavier due to their increased muscular mass.
These fitness models frequently appear in magazine advertising, but some of them also work as fitness trainers and participate in fitness-related competitions. To find out everything you need to know about how to become a fitness model, read this tutorial.

4. Glamour Models
Glamour model agencies don’t have a set standard for the model’s physical attributes; instead, it varies from location to location what standards they maintain.
These models can be found in calendars, men’s magazines, lingerie modeling, and music videos, with a general focus on a person’s sexual appeal.

5. Alternative models
Alternative models are those unorthodox women who favor participating in punk, goth, and fetish photo sessions and who have unusual physical characteristics.

6. Parts Model
According to a certain bodily part, parts models are used. I can take the form of hands, legs, chest, lips, etc. Unattractive portions are also in demand, despite the fact that attractive parts are the majority of the time. Some representation firms only work with models whose body parts are in demand.

7. Promotional model
A promotional model is a visually beautiful person hired to interact with clients in order to draw them to a product or service. By providing information about the goods, they give customers a real experience. Trade exhibitions, events, shopping centers, nightclubs, and other public locations all feature them.

Frequently Asked Questions

How do you become a fashion model?
There are many different categories of fashion models. So the first thing you need to do is figure out what kind of a model you want to be. Once you have a category determined, you would need to start setting up a portfolio which you will need to field to various agencies so that you can start getting modeling gigs.

What should a fashion model be like?
Generally, fashion models are expected to be tall and capable of carrying a lot of different looks and clothing. While being skinny used to be a common enough requirement, plus-sized models are also increasingly in demand these days.

What do you need as an aspiring model?
The most important thing for an aspiring model is to have a good quality professional modeling portfolio. Your modeling portfolio is a curated sample of your previous work or sample shots that can show potential clients what you look like and what kind of work you are capable of doing.

Content  courtesy of Pixpa & NFH

 

Fashion Industry

The fashion industry is a multibillion-dollar global sector focused on the production and retail of clothing. Some analysts make a distinction between the garment industry, which creates “mass fashion,” and the fashion industry, which creates “high fashion,” but by the 1970s, these distinctions were becoming less clear.
The simplest definition of fashion is the type(s) of clothing and accessories that individuals or groups of individuals choose to wear at any particular period.
The high-end designer clothes displayed on Parisian or New York City catwalks may not look the same as the mass-produced sportswear and streetwear found in global markets and malls.

The design, production, distribution, marketing, retailing, advertising, and promotion of all kinds of clothing (for men, women, and children) are all included in the fashion industry, from the most exclusive and pricey haute couture (literally, “high sewing”) to regular, everyday items like lingerie and sweatpants.
The more general term “fashion industries” is occasionally used to describe a wide range of businesses and services that serve millions of customers worldwide.
The contemporary era is what gave rise to the fashion business. Before the middle of the 19th century, almost all clothing was produced specifically for each person, either at home or on-demand from dressmakers and tailors.

With the development of new technologies like the sewing machine, the rise of global capitalism, the growth of the factory system of production, and the proliferation of retail establishments like department stores, clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices by the beginning of the 20th century.

Although the fashion business originated in Europe and America, it has now become a worldwide, highly globalized sector. Clothes are frequently created in one nation, produced in another, and then sold in a third.
For instance, a U.S.-based fashion brand may purchase fabric from China, have the garments made in Vietnam, have the finishing touches added in Italy, and then have the finished products delivered to a U.S. warehouse for distribution to retail stores abroad.

One of the biggest jobs in the United States for a long time and it still is in the twenty-first century is the fashion sector.
However, employment significantly decreased as production shifted more and more overseas, particularly to China.
A global production estimate of textiles and clothing is difficult to find because data on the fashion industry are normally reported for national economies and expressed in terms of the industry’s numerous distinct segments.
However, it is undeniable that the industry represents a considerable portion of global economic activity by any standard.

There are four layers to the fashion industry: the manufacturing of raw materials, primarily fibers and textiles but also leather and fur; the creation of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and marketing.

These levels are made up of a variety of distinct but interconnected sectors, all of which are committed to meeting customer demand for garments while preserving the ability of industry players to make a profit.

Key sectors of the fashion industry

1. Textile Design and Production
Textiles are used to create the majority of clothing. One of the early successes of the Industrial Revolution in the 18th century was the partial automation of the spinning and weaving of wool, cotton, and other natural fibers. These procedures are now carried out by highly automated, quick machinery.
Fabrics used in clothing are produced by a sizable portion of the textile industry.
Both natural fibers (such as wool, cotton, silk, and linen) and synthetic fibers (like nylon, acrylic, and polyester) are employed. The usage of eco-friendly fibers like hemp has increased as a result of a growing interest in sustainable fashion, sometimes known as “eco-fashion.”

High-tech synthetic fabrics may drain away moisture (like Coolmax), resist stains (like 303 High Tech Fabric Guard), retain or release body heat, and offer protection from fire, weapons (like Kevlar), cold (like Thinsulate), ultraviolet radiation (like Solarweave), and other dangers. Through the use of dyes, weaving, printing, and other manufacturing and finishing techniques, fabrics can be created with a broad variety of effects.
To design fabrics with colors, textures, and other attributes that anticipate customer desire, textile makers collaborate with fashion forecasters well before the clothes production cycle.

2. Fashion Design and Manufacturing
Few fashion designers, such as Coco Chanel or Calvin Klein, who produce exceptional high-fashion collections, whether couture or prêt-à-porter (“ready-to-wear”), have historically achieved fame as “name” designers.
Contrary to popular assumption, these designers have a significant impact on defining fashion trends, but they do not impose new trends; instead, they work to create clothing that will appeal to consumers.
The vast majority of designers work anonymously for manufacturers as members of design teams, transforming current trends into clothes that can be sold to regular people.

Designers are influenced by a variety of things, such as active sportswear, street styles, and costumes from movies and television.

For the majority of designers, computer-assisted design processes have supplanted or replaced more traditional design procedures like drawing sketches on paper and drapeing fabric on mannequins.
These enable designers to quickly alter the silhouette, fabric, trimmings, and other aspects of a suggested design and give them the opportunity to instantly discuss the proposed modifications with colleagues, whether they are in the same room as them or on a different continent.
Only a tiny fraction of designers and producers create cutting-edge high-fashion clothing.
Even fewer (primarily in Paris) manufacture haute couture. Most manufacturers create affordable or moderately priced clothing.
Most businesses depend on independently owned manufacturing companies or contractors to make the clothing according to the fashion company’s standards, however other businesses employ their own production facilities for some or all of the manufacturing process.

Manufacturers in the women’s clothing industry often create a number of product lines (collections) each year, which they then supply to retailers at specific times of the year.
Even more regularly, certain “fast fashion” producers release new products. Planning a line and creating the designs involves the entire product development team.
To show samples to retail purchasers, the materials (fabric, linings, buttons, etc.) must be located, ordered, and procured.
The transformation of the clothing design into a pattern that comes in a variety of sizes is a crucial step in the garment-making process. Patterns can’t just be consistently scaled up or down from a basic template because the human body’s proportions change as weight fluctuates.

A traditionally highly skilled occupation, pattern creation. Despite advancements in computer programming in the early 21st century, it is challenging to alter larger designs for every figure.

No of the size, the fabric is cut into the parts that will be connected to construct a garment according to the pattern, which may be written on paper or programmed as a set of computer instructions. Fabric is cut using computer-guided knives or powerful lasers that can cut multiple layers of fabric at once for all but the most expensive clothes.

The assembling of the garment is the next step in the manufacturing process. The advent of computer-guided machinery and other technological advancements led to the automation of several garment assembly processes in this area as well.
Nevertheless, stitching is still a labor-intensive operation at its core.

This puts unstoppable pressure on apparel manufacturers to locate their operations in low-wage areas where there are frequent problems with workplace safety and labor exploitation.
Up until the Triangle shirtwaist factory fire of 1911, which led to increased unionization and regulation of the industry in the United States, New York City’s fashion industry was dominated by sweatshops that were situated on the Lower East Side.

Due to its low labor costs and highly organized workforce, China became the world’s largest producer of clothes in the late 20th century.

Clothes that have been assembled go through a variety of steps known as “finishing.” These include the addition of ornamental components (beading, embroidery), buttons and buttonholes, hooks and eyes, snaps, zippers, and other fasteners; hems and cuffs; and brand-name labels and other labels (often legally required) specifying the fiber content, washing instructions, and country of manufacture. Following pressing, finished items are packaged for shipping.

Following World War II, importing nations severely restricted the trade in textiles and clothing by imposing quotas and tariffs. Beginning in the 1980s, these protectionist restrictions that were eventually unsuccessful in halting the transfer of the textile and apparel industry from high-wage to low-wage nations were gradually dropped.

Under the regulatory auspices of the World Trade Organization and other international regulatory bodies, they were replaced by a free-trade strategy that acknowledged the competitive advantage of low-wage countries as well as the advantage provided to consumers in rich countries by the availability of highly affordable clothing.

Production may now be tightly correlated to market conditions even over vast distances thanks to the development of containerization and reasonably priced air freight.
For commercial and statistical purposes, underwear and other accessories like shoes and purses are typically not included in the garment business, but they are nonetheless strongly related to it.

Similar to clothing, accessories come in a variety of price points, from high-end luxury goods to low-cost mass-produced goods.
Similar to clothing manufacturing, accessory production frequently occurs in low-wage areas.
High-end accessory manufacturers, particularly those that make handbags, face intense competition from knockoffs, which are frequently made in the same factories as the original products using subpar materials.

The introduction of containerization and reasonably priced air freight also made it possible for production to be closely correlated with market conditions even over vast distances.
The production and distribution of accessories like shoes and handbags as well as underwear are closely related to the fashion industry, despite the fact that they are typically not included in the clothes industry for trade and statistical purposes.
Similar to clothing, a wide range of products are made for accessories, from high-end luxury goods to low-cost mass-produced items. Similar to the manufacturing of clothing, accessory production frequently occurs in low-paying contexts.
High-end accessory manufacturers, notably those who make handbags, face stiff competition from knockoffs, or fake products that are sometimes made in the same facilities as the real thing but with subpar components.

Despite being forbidden by a number of international agreements, the trade in these knockoff goods is challenging to regulate. Name-brand producers lose hundreds of millions of dollars in revenue every year as a result.

3. Fashion Retailing, Marketing, and Merchandising
After the clothing has been created and produced, it must be sold.
However, how will clothing travel from the maker to the consumer? Retail refers to the industry of purchasing clothing from producers and selling it to consumers.
Three to six months prior to the buyer being able to purchase the clothing in-store, retailers make first purchases for resale.
Fashion marketing is the act of controlling the flow of merchandise with the aim of maximizing a company’s sales and profitability, from the initial selection of designs to be made to the display of products to retail buyers.
The understanding consumer desire and responding with the relevant products are essential for successful fashion marketing.

Marketers inform designers and producers about the kind and quantity of things to be created through sales tracking data, media attention, focus groups, and other methods of gathering consumer preferences. Therefore, marketers are in charge of determining the target market for a fashion company and reacting to their preferences.

Both the wholesale and retail levels of the market are active. Companies that don’t retail their own goods must sell those goods to retailers like boutiques, department stores, and online sales companies at wholesale costs.

To find a good fit between the clients of the store and the items of the manufacturer, they use fashion shows, catalogs, and a sales force equipped with samples of the products.

For businesses that do offer their own items at retail, product compatibility with their own consumer base is of utmost importance to marketers. Marketing includes promotional efforts including print and other media advertising at both the wholesale and retail levels with the goal of building brand awareness and reputation for various traits like quality, affordability, or trendiness.

Merchandising, which aims to increase sales and profitability by persuading customers to buy a company’s items, is closely tied to marketing.

Selling the correct product, at the right price, at the appropriate time and location, to the right customers is the definition of merchandising as it is commonly used.

Thus, fashion merchandisers must rely on marketers’ knowledge of consumer preferences when making decisions about things like stocking appropriate merchandise in sufficient but not excessive quantities, offering items for sale at enticing but still profitable prices, and marking down overstocked items. By using store windows, in-store displays, and special promotional activities, merchandisers can present their products in an appealing and approachable way.

Merchandising experts must be able to swiftly acquire new stocks of the desired product in order to meet spikes in demand.

An automatic order for a given quantity of clothes of a specific sort and size to be delivered in a matter of days can be sent to a production facility in Shanghai by inventory-tracking computer software in a department shop in London, for instance.

Early in the twenty-first century, the Internet had grown to be a significant retail outlet, posing new problems (such as the inability of customers to try on clothing before buying it, the need for facilities designed to handle clothing returns and exchanges), as well as providing merchandisers with new opportunities (e.g., the ability to provide customers with shopping opportunities 24 hours per day, affording access to rural customers).

Merchandising has become one of the pillars of the contemporary fashion business in an era of expanding shopping options for consumers and fierce price competition among stores.

4. Fashion Shows
In addition to merchants (such as fashion buyers), media (such as fashion journalists), and direct customers, fashion designers and manufacturers also market their products to the media.
Paris couture houses started allowing their clientele to examine the newest looks privately as early as the late 19th century.
Starting in the first decade of the 20th century, department stores and couture companies both frequently staged fashion shows with top models. Ready-to-wear designers in other nations started staging fashion presentations in the same way as Parisian couturiers did, for an audience that included buyers, journalists, and private clientele.

Fashion shows played a bigger part in the introduction of new designs in the late 20th and early 21st centuries as they evolved into elaborate theatrical events conducted in larger settings with elevated runways (“catwalks”) specially built for the models.
Fashion shows had become a regular fixture of the fashion calendar by the early twenty-first century.

The official syndicate of couture designers, which consists of the most upscale and expensive fashion houses, hosts two couture shows a year in Paris (in January and July). These shows feature clothing that might be ordered by potential customers but are frequently intended to display the designers’ opinions on current fashion trends and brand image.
Shows of ready-to-wear clothing,

During spring and fall “Fashion Weeks,” of which the most significant take place in Paris, Milan, New York, and London, separate presentations of both men’s and women’s clothing are held. On the other hand, there are dozens of different fashion weeks worldwide, from Tokyo to So Paolo.

These events, which are far more significant commercially than the couture shows, are primarily targeted at buyers for department stores, wholesalers, and other significant markets as well as fashion journalists.
Fashion shows, which receive extensive media coverage, both reflect and push the direction of change in the industry.
Instantaneously broadcast images and recordings of fashion shows are used by mass-market manufacturers to create cheap clothing that is either a direct copy of or an inspiration for runway designs.

5. Media and Marketing
All forms of media are crucial to the marketing of fashion. In the latter half of the 18th century, specialized fashion publications first appeared in France and England.
Fashion periodicals like the French La Mode Illustrée, the British Lady’s Realm, and the American Godey’s Lady’s Book multiplied and thrived in the 19th century.

Fashion magazines, which publish articles, hand-colored illustrations (known as fashion plates), and advertisements, along with other innovations like the sewing machine, department stores, and ready-to-wear clothing made in standard sizes, contributed significantly to the modern era’s democratization of fashion.

Fashion photography and extensively illustrated fashion publications like Vogue grew in popularity as a result of the early 20th-century development of efficient and affordable techniques for reproducing photos in print media. Rapidly, magazine advertising took over as the fashion industry’s main marketing strategy.

People from all over the world can now watch fashion displays and copy the celebs’ styles thanks to the development of newsreels, short films of current events, and the growth of television.
The Internet era saw the dominance of visual media continue, with fashion blogs becoming a more significant channel for the dissemination of fashion news.

Celebrities get the chance to be photographed wearing designer clothing at red-carpet events like award ceremonies, giving the designers important publicity.

6. World Fashion
Today, the majority of people wear what can be called “global fashion,” a condensed and extremely affordable version of Western attire, frequently consisting of a T-shirt and pants or a skirt.
In addition, there are several smaller, more niche fashion sectors that serve certain national, regional, ethnic, or religious markets throughout the world.
The design, manufacture, and marketing of saris in India and boubous in Senegal are two examples.
On a smaller, regional basis, these industries coexist with the global fashion industry.

The widespread adoption of the hijab (religiously suitable attire) by Muslim women in the early twenty-first century, not only in the Middle East but also throughout the Islamic world, was a notable advance in the subject of ethnoreligious dress.

Veiling standards and fashions vary widely because there are millions of Muslim women living in different nations worldwide.

For some people, veiling entails a complete exclusion from the ups and downs of fashion. Other ladies, notably those for whom modest clothing is required in public, might put on chic European fashions under their more traditional street clothes.

Others have aimed for appearances that are stylish yet understated.
The market for modest clothing was expanding internationally at the start of the twenty-first century.
A growing number of suitable and fashionable styles were created by Muslim and non-Muslim designers, and a large number of fashion blogs and magazines specifically for Muslim women were made available.

As seen by efforts to create modest yet functional swimwear and sportswear for Muslims, certain designers and producers faced not just the aesthetics of modest apparel but also the practical issues involved with the conservative dress.

7. The Fashion System
The “fashion system,” which includes the business of fashion as well as the art and skill of it, as well as not only production but also consumption, is a bigger social and cultural phenomenon that includes the fashion industry.

In addition to the individual consumer who chooses, purchases, and wears clothing as well as the language and visuals that influence how customers think about fashion, the fashion designer is a significant factor.
All the elements involved in the entire process of fashion transformation are part of the fashion system. Some aspects of fashion, which involve variety for the sake of novelty, are inherent (e.g., when hemlines have been low for a while, they will rise).

Other elements are outside (e.g., major historical events such as wars, revolutions, economic booms or busts, and the feminist movement).
Individual trendsetters like Madonna and Diana, Princess of Wales, as well as changes in lifestyle like the introduction of new sports like skateboarding in the 1960s and music all, contribute to the development of trends (e.g., rock and roll, hip-hop).

Fashion is a complicated social phenomenon that involves a number of sometimes competing motivations, including the need to both express one’s individuality and to belong to a group, as well as the desire to both follow fashion icons and defy convention.
In order to satisfy any consumer’s desire to embrace or even to reject fashionability, however that term may be defined, the fashion business must be diversified and adaptable enough to do so.

Photo Credit Cynthia Kimathi
Content courtesy of Britannica & NFH