The Folklore

The Folklore is a New York City-based multi-brand online concept store and wholesale showroom that allows U.S. based and international customers to easily shop exclusive styles from Africa and the diaspora’s top luxury and emerging fashion brands.

Shop clothing, accessories, shoes, jewelry, bags, hats, and homewares from top contemporary fashion brands including Andrea Iyamah, MaXhosa, Loza Maléombho, Orange Culture, Simon and Mary, and Pichulik.

Exclusivity and sustainability is key for The Folklore. Each season The Folklore carries very limited stock of each luxury item. The carefully curated high-end product-line reflects the diversity of Africa’s contemporary urban landscapes, minimalist design aesthetic, and artistic vibrancy.

Most of the fashion, accessories, and homewares available were handmade by local artisans based in South Africa, Nigeria, Ghana, Morocco, and Cote D’Ivoire.

In addition to operating as an online concept store, The Folklore also provides wholesale services to African designer brands interested in penetrating the global retail market. Our wide range of services help brands reach new audiences and significantly enhance profits. The Folklore works as an intermediary to facilitate positive and rewarding wholesale business relationships between brands and retailers.

The combination of goods and services provided by The Folklore helps enhance the visibility and financial success of Africa’s garment industry while exposing a global customer base to exclusive designers and styles, some of which were previously unavailable to shop online or outside of Africa until now.

Content courtesy of The Folklore & Nairobi fashion hub