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Top 10 Kenyan Fashion Bloggers

Posted On : May 18, 2014

Oscar Alochi


The aim of this list is to feature all the notable and upcoming Kenyan fashion bloggers. We feel this is a great way to recognize and appreciate their efforts while giving them a boost to their readership. Fashion blogging in Kenya is becoming a major gig and a hobby for many who use it to showcase and cover their personal styles and share ideas. Even though the ladies have dominated this sphere, the menfolk have also shown their capability and strength in running a fashion blog too.

This is a random list (and not a marketing copy), but it is also worth to know the top female fashion bloggers in Kenya and top men fashion bloggers in Kenya.

Top 10 Female Bloggers in Kenya

1. Sharon Mundia

Sharon is one of the popular female fashion bloggers in Kenya. Her efforts have earned her the rights to rank among the top. She runs the “This is Ess” fashion blog and believes that fashion is all about expressing your personal character and imaginations in the best possible way.

She started blogging in 2012 and hopes to inspire women across Africa. Some of the categories she covers include travel, wedding, lifestyle, and beauty. She also writes for Lifestyle Magazine run by Capital FM.

2. Nancie Mwai

Her love for fashion started while she was still a young girl and she grew to pursue her dreams. She started out as a stylist for the Nation Newspaper, and she later launched “The Fashion Notebook,” an online fashion blog, in 2010. Nancie has enjoyed a glare of publicity due to her blog.


She is a two times winner of the BAKE Best Fashion Blogger competition. Currently, she runs a blog under her name, Nancie Mwai, and she covers Travel, Health & Fitness, Lifestyle, and Beauty.

3. Joy Kendi

Kendi is known for her acting roles in Changing Times and Prem, Joy Kendi started out as an actress with no prior experience. She launched her blog, Our Style Kenya (now Just Joy Kendi), during her acting course as a side gig. It took off later and has become one of Kenya’s most visited blogs.

Joy Kendi is one of the most popular Kenyan bloggers. Her style is chic and meant for the modern woman.

4. Lucia Musau

Lucia Musau is a creative thinker, an entrepreneur and fashion blogger that has caused ripples online based on her blog. The blog, luciamusau.com, offers practical and stylish tips for the modern stylista. She incorporates all parts of style, from hair to beauty, to bring out the full experience of a fashion statement.

5. Silvia Njoki

Silvia Njoki’s blog, silvianjoki.com has reinvented the whole fashion sphere. This is mainly because of the vast content and tips that she offers fashion enthusiasts. She studied fashion at London’s renowned University of The Arts.She brings together creative styles with a chic modern touch in all aspects of fashion and beauty.

6. Wabosha Maxine

Wabosha Maxine is a  Kenyan beauty influencer based in Nairobi, She is a professional make-up artist, and a vlogger. Wabosha Maxine is well  known for her talent and desire to grow in the make-up industry in Africa at a tender age as well as her skill in the art.

Maxine Wabosha’s devotion to her career has seen her working with top artists and gigs with huge brands. She landed her first big job courtesy of House of Elzuri.

This is a body wellness and beauty company which specializes in makeup and body art. Maxine Wabosha worked for them as a backstage designer for a model and still works there with the team in assisting young beauticians and beauty bloggers in developing their brand and expounding their client base.

7. Natalie Tewa

This beauty is a blogger and vlogger who shares gorgeous pictures, fashion inspiration and candid beauty reviews on her various platforms.

Natalie  Wanjiru is a Kenyan Youtuber, Influencer and Content Creator,  Tewa is a Nickname from her brother since she was young.Natalie grew up in a family with two elder stepsisters and a young brother.

8. Winny Odande

Winny drives forward one of Kenya’s most robust and encompassing fashion blogs. Her style primarily focuses on an ethnic touch on a modern appeal to style. She is a top Kenyan stylist, fashion blogger, and creative personality. Winny’s blog, fitndiscover.com, paints a broad stroke of fashion haven of ideas that encourages creativity.

9. Lisa Gaitho

Lisa Gaitho is the daughter of Macharia Gaitho. Macharia is a former editor at Nation Media Group. Most Kenyans love Macharia for his non-political stand and how he remains unbiased even in hot political situations.

Together with her sister, they founded Siri studio which is famous for their trendy female outfits. Lisa studied in Kenyan schools before going to South Africa for her university studies.

Lisa runs a blog, lisagaitho.com. Here she writes about her experiences traveling the world. She also doesn’t fail to praise her older but incredibly rich boyfriend who funds her trips, much to the chagrin of women. Her blogs usually attract a backlash from her readers, most accusing her of looking down upon her Kenyan fellows and relying on a man to make her dreams happen

10. Sheila Ndinda

Popularly known as the Kenyan Naturalists, Sheila is passionate about educating women on how to achieve healthy hair. She has garnered massive popularity there for her natural hair care tutorials and tips alongside her own lifestyle vlogging entries

Her online platforms are a place where she expresses her love for Natural hair and shares her joys and experiences with different products.

11. Fashionable Step mum

Mrs Catherine Kariuki became popular after her interview that focused on the challenges younger women who get married as second wives to older men go through.

She has been running a vlog and blog highlighting the challenges of blended family and in both she openly discusses how her family and friends shunned her for marrying a man twice her age, Mrs Catherine is a step mother to 6 adult children who stay with her and often visit their biological mother.


On her blog she also showcases her style evolution over the years, Mrs Catherine Kariuki share with you how her love for fashion has helped her get through her greatest adventure yet thriving in a blended family and finding a peaceful and glorious stepmother’s happily ever after, and in case you’re wondering, She is a step mum of 6 children, and a kick-ass wife of the man who makes it all worth it.

It would be important to note that this is her story, not the story of her step children or their mothers. That is theirs to tell if and when they choose to do so.

The two mothers often meet during milestone events such as graduation and birthdays.

12. Maureen Bandari

Maureen holds a beautiful aura of a fun and creative-themed blog designed for beauty bits and fashion pieces. Her blog, thefunshionmistress.com has a bold and auspicious online presence. This is naturally due to her incorporation of beauty and style and fashion tips in the clearest and boldest expressions. That pretty much sums up her awesome sense of style.


13. The Dapper Brother

Muriuki Kagiri was born and raised in Nairobi, Kenya. he is extremely passionate about all things fashion, men’s fashion specifically, and he created his blog in order to share his personal style, knowledge, and opinions with his mass audience.

He began blogging in mid-2015  as a hobby. At the time, the local fashion blogging scene was saturated with blogs directed to ladies, and he wanted to fill that gap and provide a resource where guys like him could come and get inspiration from. Six months down the line, Kagiri won the ” MIMI Fashion Blogger Contest ” , out of  a whooping 200+ submissions, 98% of which were female blogs. he believe this was God showing him that people actually acknowledge what he does.

Having seen the potential in his blog, Muriuki decided to grow his brand and actually make a difference in how people perceive Menswear in Kenya.

14. Winnie The Fashionista

Her stylish sense has made her become a creative and fashion-forward guru Kenya. She is also among the top Kenyan fashion bloggers. Winnie’s blog, winniethefashionista.com , gives timely and fashion-forward tips that create different dimensions of fashion entities. Her diary, termed as a diary of style, is a go-to place for all matters chic and stylish. This clearly shows why the lady rules.


15. Mumbi Shokey

Mumbi Shokey has one of the most active online presence in the Kenyan fashion blogger scene. With a Youtube channel to complement the awesome work of art that is her blog, she is one to watch, pun-intended. Her style is a beautiful, classy mixture of fusing different styles to bring out completeness.


Mumbi’s blog, mumbishokey.com, paints a vivid picture of class and style to accentuate a modern woman’s look.

16. Wairimu Nyandia

Wairimu has steadily risen to becoming one of Kenya’s most renowned Kenyan fashion bloggers and hair enthusiasts. She directs one of the most compelling blogs in the fashion scene. She gives different tips on handling hair matters for the ladies and the fashion equivalents to complete the look. Her blog, wairimunyandia.com, has varying styles and trends for the fashionista and modern woman to bring out their best.

Content courtesy of Nairobi fashion hub 

Oscar Alochi


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