Every year on the French Riviera in the beautiful city of Cannes, the internationally renowned Cannes Film Festival serves as a shining example of superior artistic achievement. L’Oréal Paris, a beauty company dedicated to women’s empowerment and beauty innovation, is happy to introduce the renowned South African actress Thuso Mbedu as the new brand ambassador and spokesperson for Sub-Saharan Africa. L’Oréal Paris is the official partner of the Cannes Film Festival.
On the red carpet and in the breathtaking beauty and fashion photos she posed for, her presence as L’Oréal Paris’ guest of honor was felt.
L’oréal Paris Sub-saharan Africa’s New Face
Mbedu will contribute her distinct viewpoint to regional advertising campaigns, product launches, and public appearances as the brand ambassador and spokeswoman for L’Oréal Paris throughout Sub-Saharan Africa. Her love of beauty and talent for engaging audiences will be crucial in strengthening the brand’s relationship with its devoted patrons.
Thuso Mbedu, The Rising Star
Thuso Mbedu is a well-known actress who was raised in Pietermaritzburg, South Africa, and whose memorable performances have made an impression on both national and global stages. Her performance as Winnie in “Is’thunzi” in 2016 propelled her into the public eye and earned her two nominations for an International Emmy Award.
“One never thought of themselves as attractive growing up; I never dreamed that one day I would have the privilege of serving as the first Sub-Saharan African spokeswoman for L’Oréal Paris. a company with a strong commitment to diversity, sisterhood, and feminism that advocates for the empowerment of women. I’ve so far appreciated learning about the cutting-edge technology that powers L’Oréal’s product line and the revolutionary advancements made in understanding African skin. I’m honored to represent my African group within an outstanding worldwide brand because their products are amazing.
Mbedu gained more recognition when she played Cora Randall in the Amazon Prime Video series “The Underground Railroad,” which is based on the Pulitzer Prize-winning book by Colson Whitehead.
Her most recent performance with Viola Davis in Sony’s “The Woman King” solidified her position in international film. She was named one of The New York Times’ 10 Best Actors of 2022 and Variety’s 10 Actors to Watch for 2022 thanks to her portrayal of “Nawi,” a committed recruit in an all-female military squad.
More Than Just An Actor
Mbedu’s philanthropic endeavors go beyond the realm of popular culture.
Thuso Mbedu is actively involved in humanitarian projects that promote awareness of a variety of topics, particularly those that deal with education and the welfare of children and youth, in addition to her successful acting career.
When Mbedu joined the Board of Advisors of the international non-profit organization Save The Children in 2021, she demonstrated her commitment to empowering young girls and giving them the educational tools they need to thrive. Together with the other members of the Board of Advisors, Thuso serves as an advisory body and serves as a sounding board to discuss issues and identify solutions.
opportunities. Her current position has changed, and it is now known as Partnerships and Engagement Advisors.
She recently traveled to Diepkloof to witness the enormous, palpable effects that Choma Mag and the Charlize Theron Africa Outreach Project (CTAOP) have had on the neighborhood.
Her unshakable dedication to leveraging her platform for good is strongly in line with L’Oréal Paris’ brand values and mission. Together, they hope to encourage people from all walks of life to embrace their beauty, celebrate variety, and cultivate confidence.
A New Phase In African Life
“We are thrilled to welcome Thuso Mbedu into our L’Oréal Paris family,” said L’Oréal Paris Sub-Saharan Africa. “This partnership with Thuso Mbedu is intended to transform beauty standards and inspire a wave of self-worth and confidence across the continent. She truly embodies our purpose with her extraordinary talent, ageless beauty, and dedication to helping others.
We are eager to start on this amazing adventure with you in order to encourage people to embrace their individuality and appreciate their inner beauty.
Burkhard Pieroth, president of L’Oréal in Sub-Saharan Africa.
Content courtesy of I Africa & NFH
