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What has been your challenge as a designer in Africa?
Erenti:  As designer based in the UK I’m always trying push the African fashion industry as much as I can but at the same time having a good platform to showcase your brand both in Africa and here in the U.K can be challenging .Overall lack of business skills is incredibly challenging there is tremendous amount of design talent in Africa, the problem isn’t finding the talent. The problem is often lack of business skills required to take a small business to a profitable one that is sustainable in the long term. Financial knowledge, marketing, management skills, pricing models; all these are critical to take a good designer and turn them into the owner of a successful business.

What does fashion mean to you?
Erenti:  Fashion is an expression of oneself, a way to signify who you are, where you come from and what you believe in referring back to Erenti slogan “Confidence Is Silent”

Most unforgettable experience as a designer.
Erenti:  I love how seriously people started to take me when I wore menswear native like I took myself seriously.  First impression may sound cliché but it counts and the first way people will see you is through your appearance.  As a creative designer, I would always wear men’s natives to functions even nightclubs while my friends were lounging in jeans and designer t-shirts, but I loved every second of it because I got more attention and respect most significantly I stood out.  I was reminded then of the lesson my mom had taught me years ago of respect for other people in how we dress, and the lesson stuck even harder from this professional experience

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