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Tuesday 28th of January 2025

Nairobi, Kenya

2025: The Year of Great Boldness—A Celebration of Style and Identity with Imaatu

2025: The Year of Great Boldness—A Celebration of Style and Identity with Imaatu

In 2025, Imaatu redefines boldness in fashion with a transformative collection that celebrates individuality, creativity, and resilience. Featuring vibrant silhouettes, gold accents, and daring cuts, each piece is a statement of fearless elegance and self-expression. Blending modern trends with cultural influences, the collection invites everyone to embrace their unique story and rewrite the dialogue of style. Imaatu’s designs empower wearers to stand out, making 2025 the year of bold fashion statements and authenticity.

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The Seventh Edition of Nairobi Fashion Week: A Dynamic Celebration of African Designers and Regenerative Fashion

The Seventh Edition of Nairobi Fashion Week: A Dynamic Celebration of African Designers and Regenerative Fashion

Ann Mumbi

January 20, 2025

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Nairobi, Kenya From January 29 to February 1, 2025, the seventh edition of Nairobi Fashion Week will transform the Sarit Center into a hub of creativity, sustainability, and cultural celebration. With the theme "Regenerative Fashion Renaissance," the event will spotlight Africa's most innovative designers who are championing eco-conscious practices, cultural heritage, and community empowerment. Highlights include the cross-cultural artistry of LaOculta, the eco-luxury craftsmanship of Senegal's SOKOLATA, and Maisha By Nisria's upcycled masterpieces. Jewelry brand Apar Gadek and the silhouette-driven designs of Eva ...

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Nairobi Fashion Week 2025: Leading a Regenerative Fashion Renaissance

Nairobi Fashion Week 2025: Leading a Regenerative Fashion Renaissance

Nairobi Fashion Week is set to return for its seventh edition from January 29th to February 1st, 2025, at the Sarit Center in Nairobi, Kenya. This year\u2019s theme, Regenerative Fashion Renaissance: Restoring Culture and Nature, focuses on transforming the fashion industry into a force for environmental restoration and cultural preservation. By spotlighting regenerative practices and embracing a circular fashion economy, the event aims to redefine sustainability in fashion. With the global fashion industry contributing significantly to waste and carbon ...

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From PUMA-PVMA to Jaguar, Walmart, and Beyond: A Look at the Most Memorable Rebranding Moves

From PUMA-PVMA to Jaguar, Walmart, and Beyond: A Look at the Most Memorable Rebranding Moves

Oscar Alochi

January 16, 2025

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Rebranding can be a daring leap or a misstep with lasting consequences. PUMA's transformation into PVMA to honor PV Sindhu set a new benchmark for innovative campaigns, sparking online buzz. Yet, not all rebranding efforts succeed Jaguar's logo overhaul, Walmart's image shift, and GAP's infamous redesign are reminders of how risky brand evolution can backfire. This article explores the fine line between brilliance and blunders in rebranding, revealing lessons from the hits and misses of global giants.

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Naomi Campbell Shines at Burberry’s Star-Studded London Fashion Week Showcase

Naomi Campbell Shines at Burberry’s Star-Studded London Fashion Week Showcase

Ann Mumbi

December 3, 2024

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Naomi Campbell Steals the Spotlight at Burberry's London Fashion Week Show, Supermodel Naomi Campbell made a dazzling appearance at Burberry’s star-studded presentation during London Fashion Week. As the brand unveiled its latest collection inspired by London’s rainy charm, Campbell closed the show in a breathtaking shimmering bronze strapless gown, embodying both glamour and timeless elegance. Burberry’s showcase was a celebration of its heritage, featuring iconic outerwear such as trench coats and duffel coats infused with modern flair. ...

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