Fashion Journey of Lilifeys’ Fashion
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Tell us about the collection you intend to showcase on AFWN runway
Lilifeys’ Fashion: The collection I intend to showcase at African Fashion Week Nigeria is inspired by ROYALTY, reflecting the Brand’s tag line; LILIFEYS’. Enhancing lifestyle.. our ultimate goal is to make the Lilifeys’ woman feel like a queen in their outfits irrespective of their body shapes. Every piece in the collection evokes luxury, opulence, style, classic and comfort. It’s a collection every woman who desires to spoil herself and feel like a royalty will like to own a piece. The collection is a celebration of the African woman as a royalty through our African heritage in fashion evolution.
What are you looking forward to at AFWN2018?
Lilifeys’ Fashion: I really can’t wait for the AFWN 2018 to take off, because I’m super excited. I am looking forward to the International exposure AFWN 2018 will give my Brand, which I hope will translate into more recognition that will pull more A- list fashionistas to my brand. I am also looking forward to networking and linking up with other African Designers for possible collaboration and more business opportunities outside Nigeria. I am hoping that the show will pull international buyers that will order for our collections.
How do you feel with about the growing number of fashion designers?
Lilifeys’ Fashion: The growing number of fashion designers in Nigeria, across Africa and the rest of the world give me a positive vibe, that the Fashion Industry has come a long way, as can be seen in Nigeria and the rest of Africa. I remember how people used to look down on dress makers in Nigeria some decades ago. It used to be a vocation for those who are not highly learned or school dropouts, but today people hold university degrees in Fashion Designing and dress making. Today fashion designers are celebrities all over the world. It is wonderful; it is a mega industry that has the capacity to absorb as many youths as possible who are coming up as fashion designers.
What is your outlook on African fashion and its impact worldwide?
Lilifeys’ Fashion: The African fashion has evolved; it is receiving global acceptance and influence. Africans in diaspora feel greatly proud to identify with their roots whenever they adorn African wears. I was really thrilled a couple of years ago when I saw the photograph of the former American First Lady, Mitchell Obama wearing one of Nigerian designer’s brand. It shows that African Fashion has come a long way. I see great economic potential for the African wears, as it moves from sample production to mass production, with export potentials that would increase the GDP of African nations and Nigeria in particular
Content Courtesy Of Africa Fashion Week Nigeria & Nairobi Fashion Hub

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