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But on the whole, masculine camp seems to be much rarer at events like the Met Ball than feminine and queer camp.

In part, says Wojcik, that’s because it’s unusual to see anyoneintentionally creating masculine camp: While West was deliberately, winkingly campy about her femininity, Schwarzenegger has always seemed to take his masculinity extremely seriously. It’s what Sontag would call naive camp. It’s an accident.

But straight masculinity is also harder to intentionally camp than femininity or queerness, because we tend to consider straight masculinity to be neutral the default setting against which everything else is an aberration.

So while we can easily indicate that we are going overboard with femininity or queerness by draping ourselves in swaths of pink or lavender, there’s no real equivalent for masculinity; swaths of blue wouldn’t have quite the same effect.

There’s no color in our culture that universally means “straight dude” because as long as straight dudes are assumed to be the default, they don’t need a color.

The result is that when we talk about camp, and when we use camp to play with gender, we generally assume we’ll be playing with queerness, with androgyny, with hyperbolic femininity  with lavender and pink. And since we’ve already learned that pink is extremely now, that means that in 2019, thinking camp means thinking pink.

Content courtesy of Vox & Nairobi Fashion Hub Online Digital Team