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Rihanna Launches her Lingerie Brand Savage x Fenty at New York Fashion Week

Posted On : September 13, 2018

Ann Mumbi

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Victoria’s Secret angels take smiling, careful spins at the end of the catwalk; Rihanna’s dancers were sweaty with exertion. Even if no one had showed up to watch the presentation, it felt like that self-sufficient little world would still be pounding with intensity.

And the irrelevance of the audience is very much the point.

“Women should be wearing lingerie for their damn selves,” Rihanna told Vogue in May. “I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week.”

Shoppers do seem to be tiring of the sameness of Victoria’s Secret. Viewership of its fashion show has been steadily dropping for years, and sales were down 8 percent last year. One brand stealing Victoria’s Secret’s thunder is Aerie, which sells a more attainable kind of beauty with its unpadded bras and unretouched ads.

But it’s not just Victoria’s Secret, and it’s not just lingerie — much of fashion week looked tired in comparison to the freshness and electricity at Savage x Fenty. Indeed, the weakest part of the show was appearances by the models Gigi and Bella Hadid, whose seasoned runway struts seemed stiff and out-of-place next to the dancers around them.

Now, if Savage x Fenty could just extend its sizes.

Content Courtesy Of Vox.com & Nairobi Fashion Hub

Ann Mumbi

An expert in style and image, Fashion Addict focuses on brands worn by showbiz stars who have large numbers of fans worldwide Member Of #NairobiFashionHub Team

Ann Mumbi

An expert in style and image, Fashion Addict focuses on brands worn by showbiz stars who have large numbers of fans worldwide Member Of #NairobiFashionHub Team

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