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According to the hospitality report from Jumia Travel, tourism in Africa has the potential to be the leading contributor to the continent’s total GDP.  Moreover, the digital eco-system in Africa is undergoing tremendous growth, making this the opportune time for AccorHotels to showcase, catalogue and reveal the continent in a dramatically visual and editorial way through this online media platform – MyChicAfrica.AccorHotels.com.

MyChicAfrica – A Gateway to African Experiences

MyChicAfrica.AccorHotels.com is an exciting account of the African way of life through four different areas: Innovation & Creativity, Travel & Experience, Lifestyle & Luxury, Culture & Discovery.

A selection of topical stories include:

Kimono making using indigenous African cloth instead of traditional Japanese silk.

A new era for African photography with Kenyan photographer Osborne Macharia, renowned for his work with the world’s biggest brands and breaking barriers in the process.

The best surfing spots are not in Hawaii, California or even Australia, they are in Senegal with 1.5 – 2 metre high to 4-metre high waves.

The overwhelming success of Marvel’s Black Panther movie has reinvigorated the conversation on AfroFuturism.  Read about how modern Africa is reclaiming itself.

Cameroon is not typically seen as a travel destination, yet it encapsulates Africa in a nutshell.

“AccorHotels has always believed in Africa’s future and is now sharing its appreciation and knowledge of the continent with others. In addition MyChicAfrica, we have ventured into other areas close to African consumers, including a mobile payment solution and complimentary mobile phone usage in order to provide a seamless and connected experience in our hotels as well as contribute to the growing digital eco-system in Africa.” concluded Souleymane Khol.

Join #MyChicAfrica community on Facebook (www.Facebook.com/MyChicAfrica/),Instagram(www.Instagram.com/mychicafrica/) and Twitter (https://twitter.com/MyChicAfrica1)

Keep reading……