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Why Dressing for Success Leads to Success

Posted On : January 16, 2018

Oscar Alochi

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Power of the pressed
“When you need to think creatively, about the bigger picture, that’s when dressing formally will increase your productivity,” says co-author Michael L. Slepian, a postdoctoral research scholar and adjunct assistant professor at Columbia Business School. “People who wear that kind of clothing feel more powerful,” he says. “When you feel more powerful, you don’t have to focus on the details.”
In an office with a relaxed or business-casual dress code, “when you don’t need to wear formal clothing, that’s where wearing formal clothing can have a bigger effect,” he says.
What kinds of clothes qualify as formal or higher-status dress, of course, can depend on the industry or whom you talk to. Fashion consultants offer some insights that could be useful in any number of businesses.
“Put it up a notch, but not such a big notch that you’re going to make everyone else in the office uncomfortable,” says Annie Brumbaugh, founder of AB Wardrobe Works, a personal-wardrobe consulting firm. For women, that could mean a tailored jacket, especially for an important meeting.
“Say you’re wearing pants and a top or a skirt and a top, [the jacket] is what gives you some finish and authority,” she says. Also, “Wear heels when it’s important,” like when going into a meeting. One option: Those who don’t want to walk in heels all day can keep a pair at the office.

Tailored solutions
For men, a full suit, sport coat, or even a tie can put you in a more professional mind-set, says Julie Rath, a men’s style consultant and founder of NextLevelStyle.com, an online style course for men. If wearing a suit will come off too strong, Ms. Rath recommends focusing on fit (sleek and close but not tight) and quality (good cashmere, fine wools or 100% cotton). Wearing a high-quality dress shoe or nice watch can do the trick as well, she says.
Sometimes a small fashion adjustment can have big results. Don’t go looking too far afield if searching for a model of success to imitate. While Mark Zuckerberg seems to have done pretty well in business wearing hoodies and jeans, experts say he’s an outlier.
“Mark Zuckerberg is in a creative enterprise,” Yale’s Prof. Kraus says. “People like that are playing around with their status symbols. For most of us, high status means suit and tie.”

Mr. Smith is a reporter for The Wall Street Journal in New York. He can be reached at ray.smith@wsj.com

Content Courtesy Of Ray Smith Wall Street Journal,

Photo Done By Benalography Studio Nairobi

Edited By Nairobi Fashion Hub

Oscar Alochi

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