Wednesday 30th of November 2022

Nairobi, Kenya

African Fashion: Chicago Fashion Week Honored African Fashion Pioneers

Posted On : October 18, 2022

Ann Mumbi


People who have excelled and made a significant contribution to the fashion business are being recognized as Chicago Fashion Week approaches.

One of them is Lexy Mojo-Eyes, the CEO of Legendary Gold Limited and an evangelist for African design.
The International Arts Awards Gala and Fashion Week, which took place in Chicago, Illinois, from June 30 to July 3, 2022, will present him with this particular prize.
The International Arts Awards Gala and Fashion Week serve as the centerpiece of Al Nisa Designs, which is owned by African-American fashion designer Carmin Muhammad, who is also the driving force behind “Women Working Together Inc.”

Muhammad, who is from Los Angeles, catapulted to popularity after her essay titled “Pink Hijab Ladies stole the show at Torino fashion week” went viral. Since then, she has kept moving forward.

The second U.S. version of the first-ever To honor trailblazers who have paved the way for up-and-coming designers from various backgrounds, Modest Fashion Week is set to include, among others, 25 international designers and 80 models under the theme “Fashion is an Ambassador to World Peace.”

Mojo-Eyes will be honored for his enormous contributions to the African fashion business over a period of three decades, which have in no small part shone a spotlight on the industry and gained its prominence and patronage on a global scale.

The first African fashion entrepreneur and promoter has been at the forefront of promoting African fashion for three decades, evolving his vision to make Africa the worldwide center of fashion, and it would appear that the future has arrived given the attention it has attracted.

After thirty years of pushing the boundaries of African design towards inclusion and global recognition, the manifestations of African fashion in more recent times continue to be magnets of attraction, motivating and luring hordes of people into union with their beauty and originality.
Time has passed, but Mojo-Eyes’ unwavering promotion of African design hasn’t stopped pilgrims from the Sahel to the savannah and rain forests from traveling across numerous trade routes to attend its fairs.

He made ground-breaking contributions to the African fashion business, which elevated him to a position of authority and respect. The African fashion industry is best known for advancing its core values by encouraging designers to explore the rich peculiarities ingrained in their cultures in order to protect the continent’s fashion toward global recognition, inclusion, and economic viability.

The African fashion industry is best known for advancing its core values by encouraging designers to explore the rich peculiarities ingrained in their cultures in order to protect the continent’s fashion toward global recognition, inclusion, and economic viability.
In 1997, the fashion promoter also launched “The Nigeria Fashion Show,” the first significant fashion event in Nigeria, ostensibly as a way to raise awareness of the promising future of African fashion.
Since then, it has continued with annual editions.

The show, which gave Nigerian designers the first national forum to showcase their abilities, stimulated this awareness by requiring participating designers to use exclusively local fabrics and accessories when creating their collections.

When the Nigeria Fashion Show made its debut on a global stage in Paris in 2000, Mojo-Eyes brought 10 of the country’s top designers. From there, the fashion show traveled to Milan, London, New York, Atlanta, Houston, Washington, DC, Stockholm, Tel Aviv, Johannesburg, Sidney, Perth, Tokyo, Cape Town, Shanghai, and an unending list of other cities.

In an effort to further expand the boundaries of Nigeria’s fashion potential, Mojo-Eyes gained the attention of the Federal Government through the late Chief (Mrs.) Stella Obasanjo, the wife of former President Olusegun Obasanjo, praised the show’s goals and supported the initiative. She later served as the initiative’s Grand Patron and frequently attended.

Mojo-Eyes has been giving African youths the chance to pursue fulfilling careers in modeling because it recognizes the special relationship between fashion and modeling.
In order to provide chances for young Nigerian ladies who want to pursue careers in international modeling, Mojo-Eyes inked a franchise agreement with Fashion TV in Paris in December 2003, giving rise to The Nigeria Model Awards.

The fashion tycoon’s unquenchable desire to provide young Nigerian girls with new opportunities led him to sign a new contract with Ford Models in New York in 2004. This agreement guarantees a Nigerian representative at the yearly Ford Supermodel of the World contest in New York, where these girls have the chance to win modeling contracts worth $500,000 and above.
It is instructive to notice that through these avenues, the lives of numerous young girls have been transformed, having beneficial knock-on effects that resonate with international sustainable development goals.

Mojo-Eyes was appointed by the Federal Government through the Ministry of Information and Communications in 2005 to produce fashion shows as part of the Heart of Africa Project in recognition of the value he has added to the fashion industry. He successfully carried out these duties in Washington, DC, Atlanta, Houston, Paris, and London.

Mojo-Eyes was appointed as the only African to the Board of Governors of the World Fashion Organisation in 2009, furthering his illustrious achievements and beneficial impact on African fashion. This appointment was made possible by his invaluable contributions to the expansion and advancement of the continent’s fashion industry.

His noteworthy contributions to the continent’s fashion industry span from providing prominence and attention to the textile, apparel, and fashion sectors to the very heart of its commercial nerve, promoting investment and opening up economic prospects that provide the sector a real push.

Mojo-Eyes was chosen to plan an event for the African creative industry at the first Intra African Trade Fair in Cairo, Egypt, at the request of AFREXIM Bank through Folio Communication. The event featured fashion, music, films, and the arts. He provided creative industry consulting services for the African Union’s participation in Expo 2020 Dubai, and he currently provides advice to the UN on the African creative economy.

Over the years, Legendary Gold Limited has been at the forefront of promoting African designers and creatives in the African fashion industry. An impressive number of influential designers have been influenced by the brains behind Africa’s leading fashion promotion firm, which sustainably inspires creativity and economic opportunities with its annual events, including The Nigeria Fashion Show, the Nigeria Fashion Week, the Nigeria Fashion Awards, the Nigeria Model Awards, and the Legendary Gold Limited Awards.

In order to raise awareness, Mojo-Eyes has not only organized and participated in sizable intercontinental fashion exhibitions in cities like Milan, New York, Paris, Dubai, and the UK but has also created the digitally savvy.

Since 2013, Mojo – Eyes through The African Fashion Reception, in partnership with the African Union and UNESCO, has globalized African fashion designers and businesses, bringing enormous prosperity to the continent.

Content courtesy of The Guardian & NFH 

Ann Mumbi

An expert in style and image, Fashion Addict focuses on brands worn by showbiz stars who have large numbers of fans worldwide Member Of #NairobiFashionHub Team


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