African Fashion Designers take on COVID-19 in style
Turning face masks into a fashion statement in Africa, the face mask has become a global symbol in the fight against COVID-19. But for fashion designers in Africa, the masks are more than just a protective piece of cloth. Here are some of the best styles from the continent.
Who says face masks have to be bland?
In Africa, fashion designers are injecting some style into masks to help tackle the coronavirus pandemic encouraging mask use while letting people show some individuality.
Here are some face mask collection from Africa fashion designer:
Lagos has more than twice the population of New York City and a robust fashion scene, where designers have long harnessed style as a tool for communication.
The city’s runways have promoted recycling, gender equality and traditional African artistry themes meant to nourish the greater good, said Omoyemi Akerele, founder of Lagos Fashion Week. Some fashion houses are consulting doctors, she said, and sourcing fabric for mask production. (The community has also donated soap to garment workers.)
“Fashion is a voice for change,” she said. “It can save lives.”
Many in Nigeria and the United States haven’t grasped the severity of the coronavirus threat. Warnings from celebrities can help. (The U.S. surgeon general urged Kylie Jenner, for instance, to inform her 167 million Instagram followers about the importance of social distancing.)