Thursday 1st of October 2020

Nairobi, Kenya

Beyoncé’s Ivy Park x Adidas Collection Sells Out Instantly Online

Posted On : January 19, 2020

Fashion Tribe Influencer

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The internet has been buzzing with anticipation for Beyonce’s new Ivy Park x Adidas collaboration so its no surprise that the line sold out in a day. Pre-sale items from the new collection, and Bey’s first with Adidas after dropping Top Shop and becoming the sole owner, went on sale on Friday (Jan. 17). By the end of the day, the only items still available were Ivy Park socks and even those were sold out by Saturday.

The line consists of an orange burgundy and off-white color pallet and includes track pants, jackets, hoodies, dresses, sneakers, bras, bodysuits, cycling shorts, fanny packs, and more.

“My team has worked hard with the adidas team in bringing my vision to life for the first collection and I am grateful and proud,” Bey said in a statement last year. “From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”

Prior to the launch, Bey gifted some of her celebrity friends and family members including her mother, Tina Lawson, Kelly Rowland, Yara Shihidi, Janelle Monae, Ciara, and stylist June Ambrose, with the entire Ivy Park x Adidas collection.

Portions of the collection are still available at select Adidas stores, as well as Nordstorm, Bloomingdale’s, ASOSA, Finish Line and Foot Locker.

In other Yonce news, the “Spirit” singer reportedly signed a new publishing deal with SONY/ATV.

Content courtesy of  Vibe.com & Nairobi fashion hub Online Digital Team

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