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Who is Ruby Okidi ? She is the Founder and Head Designer at Style By Ruby
10 Jul
2018
Written by Ann Mumbi

Who is Ruby Okidi ? She is the Founder and Head Designer at Style By Ruby »

It’s difficult to name who is the most important player in Kenyan fashion, I mean everyone in the industry plays a huge role. The models, agencies, designers, tailors, bloggers etc. I would say what the most important face is however, the media it is. Facebook, Instagram, TV, Magazines, that’s where the platform is for all players.

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Exclusive Interview With Dr Sophia Omoro Founder, Designer and CEO Of odAOMO
2 Jul
2018

Exclusive Interview With Dr Sophia Omoro Founder, Designer and CEO Of odAOMO »

Never lose your verve, your soul and your creative. Don’t get angry when your designs are copied..take it as a complement and run harder. As you run, pace yourself as though on a marathon..not a sprint.

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Exclusive Interview With Ndyamie Greis Fashion House From Uganda
21 Jun
2018

Exclusive Interview With Ndyamie Greis Fashion House From Uganda »

Well, since my childhood, I had passion for fashion but when I got to high school...my love for fashion was way too high starting from styling my own outfits to the girls in my circle......I always watched the fashion influencers on Television and I was like yaay.....I will have to make up to this

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Mafi Handcrafted Designs From Ethiopia
19 Jun
2018

Mafi Handcrafted Designs From Ethiopia »

Mafi creates clothing and accessories which are fresh and cutting-edge and at the same time very wearable. Working with hand-woven fabrics is a way for Mafi to give back and to support women weavers who are often marginalized within the male-dominated weaving community.

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Meet Khui Karanaja Founder and CEO of Adira Creations
14 Jun
2018
Written by Ann Mumbi

Meet Khui Karanaja Founder and CEO of Adira Creations »

The Kenya fashion industry need a lot more unity. Designers are more of publicity friends but not true friends. I feel like each designer should be confident with who they are and what they are about and be able to embrace each other. I have been able to work in collaboration with a few designers who are just amazing and I feel there's room for unity to grow.

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Haute Baso
13 Jun
2018
Written by Ann Mumbi

Haute Baso »

Haute Baso is an ethical fashion brand that designs and produces high quality African-inspired fashion, servicing the global market with innovative and functional jewellery, bags, and apparel drawn from Rwanda's vibrant culture and history.

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I Ami Doshi Shah
11 Jun
2018
Written by Ann Mumbi

I Ami Doshi Shah »

She is the recipient of the The Goldsmiths’ Award for Best Design (Apprentice trainee) in 2001. Upon graduating, she completed jewellery apprenticeship program mes in Mumbai and Jaipur, India.

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Exclusive Interview With Isabel Nyamgero Designer behind Iss By Iss Studio
4 Jun
2018

Exclusive Interview With Isabel Nyamgero Designer behind Iss By Iss Studio »

for me fashion is how as an individual  looks for example  Isabel  what do I see myself when it comes to clothing , accessorizing it is me bringing out my personality to my clothing  as opposed to many people look at fashion as  what the designer are  telling us I prefer to look at it as it is my personality described in my outfit  described in how I  put myself  together , so then when me Isabel as your designer will help you bring yourself out  to your clothing because I have the knowledge so I help you bringing yourself out and tell you this is what you like

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Tikovah Clothing Creative Director talks about her fashion Journey and How she was inspired By Art
18 May
2018
Written by Oscar Alochi

Tikovah Clothing Creative Director talks about her fashion Journey and How she was inspired By Art »

This brings back memories. My first ever creation was back in secondary school I made a blouse with red and white check material and hemmed the ends with red bias – I feel a lot of joy remembering this and I still love this creation. I loved every bit of that blouse that i had to make a red skirt to match it. I love prints and cuts, this inspired my handmade set. I wanted school uniforms to adopt more styles so I made my own style through those fabrics.

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Up close With Talansi L.R. Adriana Designer from Congo
16 May
2018
Written by Oscar Alochi

Up close With Talansi L.R. Adriana Designer from Congo »

"I am expecting a lot of reactions because I wanted to represent our identity as Africans. That's why I called this collection "Identity". I consider each piece artistically and not as a garment."

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