DHL Has Announced A Partnership With The Footwear Brand Veldskoen.
DHL Express, the logistics company, is expanding its foray into high fashion with its first collaboration with an African brand, Veldskoen, the footwear company.
DHL has released a number of unexpected fashion collaborations over the years, including a T-shirt with Vetements that debuted on the Paris catwalk in 2016, and a limited-edition sneaker with Budapester to commemorate its 50th anniversary.
DHL’s most recent fashion collaboration is with South African footwear company, Veldskoen, with the release of a new limited-edition shoe dubbed “Dear Everyone,” which will be available via a drop lottery system, with those interested in purchasing having until April 15 to register at DHLxVeldskoen.com.
Veldskoen created a modern take on an iconic South African shoe by adding a pop of colour to the soles and laces, and have built up an impressive customer base across the globe since their inception in 2016. pic.twitter.com/CArL0GbWPx
— Nairobi fashion hub (@FashionNairobi) March 25, 2022
There are only 365 pairs of one-of-a-kind, handcrafted shoes available, which were unveiled in London on March 17 and will be on display at Selfridges for four days within two exclusive branded windows.
Each pair of DHL x Veldskoen’s Dear Everyone shoes is handcrafted by 66 pairs of hands in Durban, South Africa, and features a mural on the side panels by local artist Reggie Kumalo that incorporates campaign messaging as well as subtle South African references.
DHL Express has a partnership with Veldskoen
“For decades, we have made designers and fashion labels more successful worldwide by creating tailor-made shipping solutions and using our unique logistics network to connect them with a larger, global audience,” Megan Collinicos, vice president of marketing at DHL Express Sub Saharan Africa, said in a statement.
Following the success of our previous fashion collaborations in Europe, North America, and Asia, we were looking for an African brand for our next exciting collaboration.
“Veldskoen created a modern take on an iconic South African shoe by adding a pop of color to the soles and laces, and have amassed an impressive customer base around the world since their inception in 2016.”
And over the last few months, we’ve been working with the Veldskoen team to reinvent the traditional veldskoen once more.”
In a statement about the collaboration, Veldskoen CEO Nick Dreyer said, “When DHL approached us with the idea of collaborating on a limited-edition shoe to highlight South African fashion, it was a no-brainer for us.” Their previous fashion projects pushed the boundaries with some unexpected pairings, so being chosen as the first African brand for the next collaboration was a huge honor.
There were immediate synergies between our two brands, the most obvious being a desire to make a difference in the communities where we operate.
Content courtesy of DHL & NFH