Festival Africana To Highlight African Culture This Weekend
‘I’m Bringing Africa To Pittsburgh’ a multi-day virtual, global celebration of African style, beauty, design & culture
Happening this weekend is the first of a four-part series highlighting African design, style, beauty and culture.
Demeatria Boccella is the festival producer of Festival Africana.
“I’m bringing Africa to Pittsburgh,” Boccella told KDKA’s Lisa Washington.
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« There’s is no place like home » A beautiful story about Ghana and a stunning fashion editorial short film showcasing the best established and emerging Ghanaian designers shot in Cape Coast, Ghana and led by the by some of Ghana’s top creatives entrepreneurs. ✨Make sure to join us live today on festivalafricana.com FREE TICKETS✨ ✨Starring✨ Muse: @nanakonamah Model: @fiifiannan_ Model: @amisum_atebiya Model: @eyiwaa_gold Model: @terry_tyler_ Poem from and narrated by: @poetra_asantewa Original Music: @niiquayemuses ✨Production✨ Executive Producer: @fashionafricanausa x @demeatriastyle Producer: @moonlookworld x @nellywandji_ Creative Director: @subtile_media x theafricantraveller Production Assistant: @prince_suasie Production Facilitator: thefiifiabban Project Manager: @jamjargh @thefranceslife Fashion Director: @ekowbarnes_ Fashion Assistant: @lokkohouse Film Director: @_prof_k Photographer: @duque.photography Cinematographer: @apagstudios Project Manager: @jamjargh / @thefranceslife Make Up: @elizabethboateng.mua Hair: @3130naturals x @zubi.oa #FestivalAfricana #AfricanCreatives #GhanaianCreatives #OnlineFestival #Ghana #Music #HomeDecor #Fashion #LiveShow #Documentary #africa #contemporaryart #fashionfilm #visitghananow
Boccella says the idea was born after she connected with a Parisian curator.
“Once we got to know one another, we realized that our missions were aligned, as it relates to elevating Black creatives, elevating and supporting Black creatives. I said the only difference is we live on different continents,” Boccella added.
The two initially planned to create a project in Pittsburgh, celebrating the diversity of the African diaspora, but were forced to pivot to a virtual festival because of the pandemic.
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TODAY IS THE DAY!!!🖤🇬🇭🖤 • Celebrate African creativity and unapologetic Black joy with our festival @festivalafricana going LIVE today. Learn more at FestivalAFRICANA.com! . . . 02:00PM EAST COAST NORTH AMERICA 06:00PM ACCRA, GHANA 08:00PM PARIS, FRANCE . . . #FestivalAfricana #AfricanCreatives #GhanaianCreatives #OnlineFestival #Ghana #beauty #Fashion #LiveShow #madeinafrica #africanfashion #FashionAFRICANA #MoonLook #Beauty #Style #Design #Culture
“We’re hoping that during these difficult times this will be a moment of encouragement, a moment of inspiration,” said Boccella.
The festival includes a fashion editorial produced in Ghana, a showcase of African accessories, home décor and a concert an event Boccella describes as timely and necessary.
She added, “It’s so important on so many levels…because it is about equity. It is empowerment. It’s about celebrating who we are as people of African descent.”
There are plans for an in-person exhibition in Pittsburgh in the fall of 2021.
Content courtesy of KDKA & Nairobi fashion hub