Forever254 A New Fashion Boutique Has Opened In Kenya, Offering Original Brand Clothing At Reasonable Pricing.
Kenyans are frequently seen wearing secondhand clothing, also known as mitumba attire, which is generally purchased from street vendors and informal retailers.
Because of its affordability, accessibility, and capacity to provide jobs for people of all economic levels, used clothing remains the most popular source of clothes in Kenya’s local fashion scene.
According to the Institute of Economic Affairs, China, which is known for being a global top producer of counterfeit products, would be Kenya’s largest source of secondhand clothing and footwear by 2020.
This has resulted in significant losses for the local fashion sector, hurting not just real garment producers, but also consumers who purchase low-quality goods that are not long-lasting and wind up costing them more in the long run.
In Kenya, a new fashion boutique has opened that sells authentic brand apparel at subsidized pricing.
The apparel store Forever254 was formed on this idea, It is the first of its kind to bring in original brand clothing at subsidized pricing, and it hopes to pave the way for other businesses to follow suit.
The store sells a selection of fashionable and stylish pieces from different globally known brands, making them easily accessible to Kenyans at moderate costs, in an effort to relieve Kenyans of the burden of flying abroad in order to be guaranteed authentic high quality clothes.
“We bring in apparel from original companies like Zara, Boho, H&M, MANGO, St. Oliver, and others and sell them at heavily discounted costs,” stated the store’s Managing Director, Giorgos Zisimatos.
The store opens at a good time for Kenya’s middle class, which is increasing as a result of increased disposable income, improved awareness of global retail trends, and altering tastes and preferences.
As the middle class opts for more authentic and worldwide branded apparel and shifts toward formal merchants, this has resulted in a need for more from the local shopping scene, in terms of both goods and services.
“Much of the clothes we provide is sold at a discount of roughly 30% off the original price. The same top quality, but at a significantly lesser price. This, we believe, provides a terrific alternative to buying counterfeit, low-cost clothes, which ultimately costs consumers more in the long run,” he added.
Africans are often devoted consumers, according to the Africa Growth Initiative. This can be observed in the store’s cautious but steady expansion since its inception three years ago, with two locations at the Waterfront and Sarit Centre.
“Our goal is to grow even further and make authentic clothes the go-to source for Kenyans in terms of clothing and footwear.” We want you to be able to dress well without going broke.”
The store is also involved in CSR and has worked with the St. Jerome Centre in Nakuru, which rescues, supports, rehabilitates, and provides a home for orphaned and abandoned children.
Molestation, desertion, violence, incapable parents, and other forms of abuse and disadvantage are all avoided at this school for children.
“During the Easter season, a portion of every purchase made at the business will be donated to the children,” he says.
Content courtesy of Forever254 Clothing Store & NFH