Garnier Launches Inclusive Super UV SPF 50 Sunscreen for Melanin-Rich Skin

Nairobi, Kenya – Garnier has taken a bold step in revolutionizing sun care with the official unveiling of its Super UV SPF 50 Sunscreen, developed specifically to meet the needs of individuals with melanin-rich skin. The high-profile launch event, held at Bao Box in Nairobi’s Westlands district, brought together skincare professionals, influencers, and media under one roof to explore the significance of sun protection in darker skin tones.

Shifting the Narrative on Skincare

Long-standing myths about melanin’s natural resistance to sun damage were addressed head-on during the event. While melanin offers some protection, experts underscored that it does not provide immunity from ultraviolet (UV) rays. Attendees were reminded that exposure to both UVA and UVB radiation contributes significantly to premature ageing, hyperpigmentation, and other long-term skin concerns, regardless of skin tone.

Interactive Learning Meets Soft Life Aesthetics

Designed to educate and engage, the launch featured interactive skin analysis stations using UV imaging to reveal underlying sun damage, a skincare quiz on sun protection, and educational demonstrations by dermatological experts. These elements provided guests with insights into the science behind sun care in a lively and welcoming setting.

Complementing the educational focus was an ambiance of luxury and leisure. Guests were treated to complimentary nail treatments, a variety of refreshments, and musical performances — all set against the vibrant yellow and white theme.

The event had all the elements of a soft life masterclass. Think skin analysis stations, pros breaking down sun protection science, and even an interactive skincare quiz on a giant screen where you could test how well you actually know your routine

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-15T11:17:57.098Z

A Product Designed for the People It Serves

At the centre of the event was Garnier’s new Super UV SPF 50 Sunscreen. The formulation has been designed to cater to deeper skin tones by offering broad-spectrum protection without leaving a white residue, a common issue with traditional sunscreens. Enriched with Vitamin C, the product aims to combat dark marks, promote even skin tone, and support overall skin health.

Speaking at the launch, Natalie Njenga, Brand Business Lead at L’Oréal East Africa, said:

“This launch marks a significant advancement in inclusive skincare. The Garnier Super UV SPF 50 offers 99% protection against sun damage, tailored for melanin-rich skin. We believe in making quality skincare accessible to all, and this product is a response to a long-standing need in our market.”

According to Natalie Njenga, Brand Business Lead at L’Oréal, “The launch of Garnier Super UV SPF 50 Sunscreen is a milestone in skincare innovation. We understand the unique skincare challenges faced by people with melanin-rich skin, and this sunscreen is formulated to provide 99% protection from…

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-15T11:20:18.977Z

Redefining Daily Skincare Routines

The event also served to highlight an often-overlooked aspect of sun protection: its necessity even during indoor or cloudy days. From the use of UV lamps during nail treatments to daily exposure through windows, guests were educated on the pervasive nature of UV rays and the importance of making sunscreen a part of their daily regimen.

Attendees were offered generous goodie bags featuring full-sized Garnier Super UV SPF 50 sunscreen, day and night Vitamin C serums, a gentle facial cleanser, and a branded travel pouch — reinforcing the brand’s commitment to skincare education and accessibility.

Prominent Attendees and Media Buzz

The launch attracted widespread attention with appearances by prominent Kenyan personalities, including:

• Content creators Nick Kwatch and Aicy Stevens
• Digital content creator and radio host Azziad Nasenya
• Influencer couple Kabi and Milly WaJesus
• Singer and songwriter Nikita Kering
• Media personality Susan Grace
• Influencer Cera Imani

“We understand the unique skincare challenges faced by people with melanin-rich skin.” Honestly, it felt like the first time a skincare brand acknowledged we exist beyond “deep tan” shades and coconut oil. She further emphasized that sunscreen isn’t just for beach days or sunny brunch days.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-15T11:21:15.042Z

A New Chapter in Inclusive Beauty

The launch of Garnier’s Super UV SPF 50 is a milestone in inclusive skincare. It sends a powerful message: effective sun protection should be available to everyone, regardless of skin tone. More than just a product unveiling, the event represented a shift in the industry’s perception of beauty and health — one that recognises the unique needs of diverse communities.

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