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Wednesday 5th of October 2022

Nairobi, Kenya

House Of Aama RTW Spring 2022: The La Mother And Daughter Brand Inspired By Black Folklore

Posted On : January 22, 2022

Fashion Tribe Influencer

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The elusive, mercurial bond between mothers and daughters happens to be the life force behind Los Angeles-based fashion label House of Aama. Founded by Rebecca Henry, a practicing lawyer, and her daughter Akua Shabaka, who recently graduated from Parsons School of Design, House of Aama has become an exciting label to watch, particularly because it draws from Black ancestral stories and histories as the foundation for each of its collections. It’s a powerful approach that clearly resonates.

‘We really consider ourselves folklorists, telling sartorial stories through fashion,’ says the duo, who were named finalists in 2021’s CFDA/Vogue Fashion Fund. ‘As part of our creative process, we explore archives, various field research, and folk histories of our people from our past. Coincidentally, we normally start with stories and nuances that pertain to our family, and branch out to this connectedness in many histories.’

House of Aama S/S 2022

For the House of Aama S/S 2022 collection, titled Salt Water, Henry and Rebecca were inspired by the legacy of African-American sailors, and beach havens that formed in the early 1900s. The collection also features homages to Yemaya, Olokun, and Agwe water spirits and spiritual anchors of the African traditions in the diaspora. Filled with illustrated tattoo-like prints, sailor-front linen trousers, and nostalgic halter necklines, the collection has been captured in a fictional Black resort community known as Camp Aama, in campaign imagery photographed by Myles Loftin.

The Salt Water collection’s backstory is not only enriched by the label’s development of original textiles, illustrations, and prints, it also features a mini capsule of vibrant ‘Sea Spirit’ prints, created by Philadelphia-based visual artist Gianni Lee, which appear on silk charmeuse button-downs, sarongs and scarves.

The duo explains, ‘Although oftentimes American history leaves these [references] out of its dialogue, Black beach resort destinations are physical examples of how our ancestors celebrated their livelihood. African American communities continued to create tools and ways to anchor themselves against the backdrop of Jim Crow.’

The collection’s seafaring narrative is especially poignant in light of recent legislation signed by the governor of California Gavin Newsom that announced the return of Bruce’s Beach, a beachfront parcel in Manhattan Beach, to its rightful owners a Black family, from which it was seized more than a century ago. Manhattan Beach was once a thriving seaside resort run for and by the Black community.

This particular piece of Southern California land was owned by the Bruce family in 1912, but then unlawfully taken back by the Manhattan Beach city council in the 1920s, purportedly to become a park, which it never did. It remained vacant and unused for years and was transferred to the state in 1948.

‘Bruce’s Beach was a beach resort in the city of Manhattan Beach that was owned by and operated by African Americans. It provided the African American community with opportunities unavailable at other beach areas because of racial segregation,’ add Henry and Shabaka.

They say that the story of the land being wrongfully stripped away and now handed back is just one tale that emerged from their research for the Salt Water collection. ‘Without the continuous telling of [the story of] this thriving resort for Black beachgoers, this would not have happened, and the Camp Aama campaign speaks to exactly who those beachgoers were and continue to be. This is our creative process, history, and its importance to Black culture.’

Content courtesy of Wallpaper & NFH

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