Friday 1st of July 2022

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Labrum London Autumn/Winter 2021 at London Fashion Week

Posted On : February 25, 2021

Fashion Police


Not long ago, Menswear brand Labrum London launched their 2021 autumn-winter collection named St. Giles Blackbirds. The collection pays tribute to the black community that settled in London’s St. Giles area, which was full of soldiers, sailors, and former slaves.

The inspiration for the collection is Olaudah Equiano, a man who fought to abolish slavery. The collection itself utilised traditional West African fashion. For instance, the trench coat was a tribute to Equiano’s style. Moreover, the collection displayed loose-fitting tailored garments with voluminous statement ruffles with blue, beige and a pop of bright yellows.

Labrum London continued to be aware of the production wastage by having 70% of their collection made up of deadstock fabric and factory surplus from the previous seasons. They used durable materials to expand the longevity of their garments.

The accessories were made up of 80% upcycled materials.

Labrum dedicates this season to the heroes of ‘St Giles Blackbirds’. Celebrating a section of the black community comprising of; sailors, soldiers and former slaves that settled in England in the late 1700’s and soon found themselves poor, dispossessed and living within the St Giles in the Fields area of London.

Dubbed the ‘black poor’ they were dispassionately transported Sierra Leone following difficulty finding the solace that London once promised.

The group are symbolic of a familiar history and repeated tale: black people who are discarded as soon as they no longer prove useful. Today, the St Giles Blackbirds, defying the attempts of silence and being cast away, are highlighted by Labrum. Their story depicted as one of migration and great resilience.

Special thanks to; The blackbirds of St Giles Lesley Goddard at St Giles in the Fields Converse Creative Direction: Foday Dumbuya JulianKnxx
Art Direction & Styling: Ib Kamara Musicians: Anaiis Kwaye Sheila Maurice-Grey Ayo Salawu Jonathan Moko Godwin Sonzi Renato Paris
MUA: Riona O’Sullivan
MUA Assistants: Hiromi Iizuka Chiharu Wakabayashi
Hair Stylist: Shanice Noel
Hair Assistant s: Franklyn Nnamdi-Okwedy Nat Bury Muriel Cole Carl Murray Danielle Igor

Content courtesy of Our Culture & Nairobi fashion hub 


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