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Wednesday 5th of October 2022

Nairobi, Kenya

Lagos Fashion Week Teams Up With Industrie Africa For A Special Retail Partnership

Posted On : March 22, 2022

Oscar Alochi

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Lagos Fashion Week has formed a special retail partnership with Industrie Africa, a renowned African luxury fashion e-tailer.
The ground-breaking collaboration between two major African fashion industry fixtures both of whom have tirelessly championed, elevated, and curated Africa’s strongest designers to a regional and global community will launch on March 15, 2022, and will allow patrons to shop from a number of talented brands that presented at Lagos Fashion Week’s tenth-anniversary showcase last October.

Industrie Africa will surface a new wave of designers from the continent as well as the latest collections from iconic African brands over a three-month campaign, with new styles delivered each week, demonstrating its commitment to the platform’s mission.

Andrea Iyamah, Emmy Kasbit, IAMISIGO, KikoRomeo, NKWO, Orange Culture, Lisa Folawiyo, Studio 189, Babayo, Cynthia Abila, Gozel Green, Maliko, Niuku, and Pepper Row are among the brands participating.

Omoyemi Akerele, the founder of Lagos Fashion Week, said of the inaugural collaboration, “We’re excited to be rolling out this collaboration with Industrie Africa under the Lagos Fashion Week Presents platform, which focuses on expanding access to market pathways for African brands.”

 

It also allows us to take advantage of a model that best combines the physical experiences of the Lagos runway shows and the emotions they evoke with opportunities for a global audience to shop some of the designers’ collections digitally after the show.”

“The inception of Industrie Africa in 2018 was predicated on a desire to grant intimate access to the continent’s exceptionally diverse designer landscape to the world at large,” said Nisha Kanabar, Founder and CEO of Industrie Africa.

We’re now taking this concept a step further by offering a limited-time opportunity to shop a curated selection of the newest Spring ’22 collections from Lagos Fashion Week’s electrifying 10th-anniversary runway. We can’t wait to see what our fashion-conscious Industrie Africa customers will gravitate toward from our biggest launch yet.”

The first phase of the Lagos Fashion Week X Industrie Africa is exclusively available on Industrie Africa.

Visit here for more information and to stay up to date on all things Lagos Fashion Week.

Content courtesy of Lagos Fashion Week, Industrie Africa & NFH

Oscar Alochi

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