LaLiga Goes Cool And Sporty With South African-inspired Fashion.
LaLiga has cemented its position in the South African football market even further by introducing a new streetwear collection inspired by Mzansi’s streets.
The Spanish league has a reputation for local activations and initiatives that resonate with the local market, and it has now released a classic LaLiga bucket hat, T-shirt, water bottle, and mug.
All of these items feature a bright pattern inspired by South Africa, making them a relatable product for any LaLiga fan in the area.
The Spanish league has established a reputation for local activations and initiatives that resonate with the local market and it has now launched a quintessential @LaLigaEN spottie, fashionable t-shirt, water bottle and a mug.
They are all colourful and African-inspired pattern pic.twitter.com/k5Q8vHDNOq
— Nairobi fashion hub (@FashionNairobi) March 26, 2022
The bucket hat, which is popular on South African streets, stands out most from the collection. Marcos Pelegrin, managing director of LaLiga in Southern Africa, stated:
We’re ecstatic to have created this exciting local streetwear collection specifically for the South African market. LaLiga is a global league that is well-liked all over the world, but our goal is to bring the league closer to fans and to be relevant in local markets.
What could be more South African, cool, and sporty than a spottie?
We love the collection, and we hope that South African football fans and those who enjoy entertainment, fashion, and fun will love it as well and proudly wear it from Mamelodi to Madrid.”
The streetwear collection is just one of many local activations carried out by the league’s Southern Africa office this season.
LaLiga has also recently become the official league sponsor of the fast-growing Fives Futbol franchise, which is popular in communities across the country for its fast-paced kasi style football, as part of LaLiga’s efforts to engage directly with local football communities. The merchandise is available for purchase at LaLiga’s Experience store in Johannesburg’s Fourways Mall.
Teko Modise, Atletico Madrid’s Banyana Banyana striker Thembi Kgatlana, and former Bafana Bafana goalkeeper Brian Baloyi are among the local stars who supported the launch of the streetwear range, as are prominent local personalities such as sportscasters Carol Tshabalala and Julia Stuart, musician Chad Saaiman, DJ NV Funk, and former Western Province rugby player Ricky Schroeder.
Content courtesy of The South African & NFH