Established in New York City in 2009 and relocated to Côte d’Ivoire since 2012 where its production takes place, the brand is best described as a fusion between traditional cultures/ sub-cultures and contemporary fashion. Loza Maléombho bridges Ivorian traditions with modern fashion
The silhouettes celebrate the paradox of the old and the new, cultural and futuristic, but more specifically, the synergies, the contradictions and similarities between Ivorian tribal aesthetics and New York’s urban fashion. Loza Maléombho works with artisans who have mastered their craft for generations and find ways to communicate their trade into a new setting, with fashionable items that arc on trend.
Born in Brazil and raised between Côte d’Ivoire and the United States, she was designing since 13 and graduated in 2006 from the University of the Arts of Philadelphia with a BA of Fine Arts in Animation. She was then initiated to the fashion industry by interning with New york based designers Jill Stuart, Yigal Azrouël and Cynthia Rowley all before deciding to start a brand of her own.
“When you think about Loza Maléombho, I want you to think about the urban millennial fashionista but I also want you to think about a tribe in Africa, as well as other global traditional influences,” she said about the brand, speaking to True Africa. “It is the energy generated by this medley that really motivates the brand.”
Content Courtesy Of Loza Maléombho Fashion, Industrie Africa & Nairobi Fashion Hub