Saturday 28th of January 2023

Nairobi, Kenya

Sustainable Fashion Show “Completely out of Fashion” at The Alchemist, Nairobi, Kenya 

Posted On : March 29, 2022

Oscar Alochi


12 Kenyan fashion designers will graduate from a 6-month upcycling and incubator program on Sunday, April 3, 2022.
The Upcycled Collections Made From Post-Consumer Textile Waste Runway Show will feature their upcycled collections made entirely from post-consumer textile waste.

They will be accompanied by three Estonian Academy of Arts fashion design students who will be visiting Kenya as part of an exchange course program with Moi University in Kenya.

The textile and fashion industry is the world’s second largest polluter, with few options for recycling or extending its circularity. We consume 400% more textiles than we did 20 years ago, and this has an environmental cost.

Completely Out of Fashion, a collaboration between Reuse NGO and CXP Africa, has been mentoring 12 young Kenyan female designers from underserved communities who have a passion for fashion while being mindful of its environmental impact.
Reet Aus, an Estonian fashion designer who has been a pioneer in upcycling design for many years, gave the designers instructions.
The workshop included technical training as well as environmental knowledge in order to raise and create awareness about the negative consequences of poor textile waste management.

The main goal of the project was to take them through a series of lessons about upcycled design as a method and tool for reducing textile waste, as well as a way for them to channel their creativity and love of fashion in creating pieces out of textile waste.

Apart from the environmental aspect, each designer’s collection also highlights the cultural preservation aspect, with post-consumer ‘Mitumba’ serving as the material base for incorporating their own designs and muses into the art they make.

Documentary film maker Jaak Kilmi and his team attended the incubator project to shoot a sequel to his fashion documentary films, dubbed “Completely Out of Fashion.”

While the first version, ‘Out of Fashion,’ took the audience on a journey from Europe’s fashion stages to Bangladesh’s mass manufacturing centers, the second edition focuses on the trails of post-consumer textile waste from Europe to Kenya, as well as its potential for reuse and upcycling.

We cordially welcome you to join our cause by attending The Completely Out of Fashion Show on April 3rd from 6-9 p.m. at The Alchemist in Nairobi’s Westlands neighborhood.
From the 31st of March to the 2nd of April, a pop-up market for recycled collections will be presented at The Alchemist Bar’s Made in Kenya Store.

Both events are open to the public and are free to attend.
Completely Out of Fashion is a cooperation between the NGO Reuse and CXP Africa.
The Estonian Centre for International Development is funding the initiative, which is also supported by the European Union Regional Fund.

Collaborating partners:
Estonian Academy of Arts
Moi University, Kenya
Made in Kenya Store
African Collect Textiles
The Alchemist

Photos by Sandra Luks.

Maria Kristiin Peterson
Completely Out of Fashion
Project Manager

Content courtesy of Estonian Centre for International Development, European Union Regional Fund & NFH

Oscar Alochi


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