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Wednesday 1st of February 2023

Nairobi, Kenya

The Body Shop Enters The Kenyan Beauty Market And Plans To Launch An E-commerce Platform In The First Half Of 2023.

Posted On : December 16, 2022

Ann Mumbi

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In an effort to address the rising demand for cosmetics made in an ethical and sustainable manner, the international beauty brand The Body Shop has announced its arrival into the Kenyan market.

Through their exclusive franchisee, The Mask Retailers, the British-founded, trend-setting cosmetics business, which sells over 800 products, opens its first location in Nairobi at the Village Market. The Body Shop also announced intentions to introduce an e-commerce platform in 2023 to make its products more accessible to customers in the East Africa region.

“Kenya is a fast-developing economy that is well-positioned to attract major brands looking to strategically have a portion of this market,” stated Sarah Jackson, The Body Shop EMEA & LatAm Franchise Business Director regarding the launch.

Kenyan customers are very concerned with a company’s value for their money as well as how morally and socially responsible it is along its full value chain. Over 800 goods from The Body Shop are available to consumers who want high-quality, naturally-inspired skincare, hair care, and cosmetics that are made ethically and responsibly.

The Body Shop is renowned for its high-quality, naturally-inspired cosmetic and toiletry products. It is also well-known throughout the world for having pioneered the idea that business can be a force for good, for setting new standards for business ethics, and for persistently advocating for change on behalf of those who lack a strong voice.

The Body Shop Kenya store was created with the brand’s objective to reduce its environmental impact in mind, Ms. Jackson added.
Reclaimed wood and recyclable plastic that was going to the garbage were used in its construction.
Worktops are built entirely of reclaimed wood, while the facade is constructed out of low-energy metals that are infinitely recyclable: zinc and aluminum.
Customers may also buy a refillable 300 ml aluminum bottle, which they can fill with any of the top-selling shower gels, shampoos, conditioners, and hand washes from 12 different brands.

The Body Shop began obtaining tea tree oil from the east coast and the foothills of Mount Kenya in 2020. They did this in collaboration with the Kutoka Ardhini (Swahili for “from the ground”) group, which obtains the essential component via a network of more than 1,000 farmers.

This is done through The Body Shop’s Community Fair Trade program, which assists producers in opening up new markets and funding community-beneficial social and environmental initiatives. The Community Fair Trade program is a global initiative that includes around 13,500 farmers, producers, and craftsmen.

Products from The Body Shop are created with a regard for the environment and a dedication to ethical and sustainable business practices.
They are free of cruelty and support people in feeling good about themselves, their bodies, and their futures, especially women and girls.
The company creates unique products using premium natural ingredients that are ethically and responsibly raised and purchased.

About The Body Shop

The Body Shop has stated that this year, as part of its Christmas community support, it is undertaking an activism campaign dubbed “Be Seen. Be Heard” to amplify young voices in the halls of power. This is in addition to helping local farmers.
Each purchase made over the holiday season will assist The Body Shop in donating a minimum of £500,000 to organizations worldwide that support young people who are giving back to their communities and working to make the world a more just and joyful place.

The Body Shop is a well-known beauty brand that was established in 1976 by Dame Anita Roddick in Brighton, England. It is also a B CorpTM accredited company. By providing high-quality, naturally-inspired skincare, body care, hair care, and cosmetics that are ethically and sustainably made, The Body Shop hopes to have a good impact on the world.
By providing high-quality, naturally-inspired skincare, body care, hair care, and makeup that is created ethically and sustainably, The Body Shop hopes to have a good impact on the world. Having established the notion that business can be a force for good, this ethos continues to be the inspiration for the brand. In more than 70 countries, The Body Shop runs almost 3,000 retail outlets.

Over 70 nations are home to about 3,000 The Body Shop retail stores.
The Body Shop is a member of Natura &Co, a global, multi-channel, multi-brand cosmetics conglomerate that is dedicated to achieving positive economic, social, and environmental impact, together with Avon, Aesop, and Natura.

Content courtesy of The Body Shop & NFH

Ann Mumbi

An expert in style and image, Fashion Addict focuses on brands worn by showbiz stars who have large numbers of fans worldwide Member Of #NairobiFashionHub Team

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