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Thursday 7th of July 2022

Nairobi, Kenya

The Collections For South African Fashion Week Begin in April.

Posted On : April 1, 2022

Oscar Alochi

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The 25th Spring/Summer collections of SA Fashion Week (SAFW) are set to debut this month.
Some of the collection’s dynamic developments include environmental sustainability, women’s empowerment, inter-brand collaboration, and proudly local production investment.

Ephraim Molingoana for Ephymol, Amanda Laird Cherry and Palesa Mokubung of Mantsho, and cult Kasi brand, Loxion Kulca, now designed by Olé Ledimo, will unveil their 2022 collections to the media, buyers, selected VIPs, and a limited edition of public tickets.

This is in addition to exciting new stars such as 2021 New Talent winner Artho Eksteen, Fikile Zamagcino Sokhulu, and Sipho Mbuto, who both took part in the Fashion Bridges collaboration with Milan Fashion Week last year.

The 24th New Talent Search, hosted by Maps Maponyane, will once again kick off the event with a lineup of six of the most promising young designers to watch. The following are this year’s contenders:

  • Thando Ntuli – Munkus
  • Nichole Smith – Ipikoko
  • Mikhile du Plessis – MeKay Designs
  • Calvin Lunga Cebekhulu – Czene.24
  • Sanelisiwe Gcabashe – Gjenelo Couture
  • Mimangaliso Ndiko – Sixx6

What to anticipate

The Cruz Collective with Sokhulu and Mbuto, as well as another new generation notable, Michael Ludwig Studio, were also highlights of the first day.

Day two begins with The Oppo Collections, which brings together Artho Eksteen, Ezokhetho, the gender-neutral signature, The Bam Collective, and the much-loved Amanda Laird Cherry.

The high-profile trio of Cape Town-based Helon Melon, who wowed audiences in 2021 with her all-white, sustainable collection, fashion-forward Judith Atelier, an ardent supporter of South African mohair and perennial fashion week darling, Palesa Mokubung of Mantsho, follows.

BeachCult’s Joanna Hedley and Belhauzen, both Cape Town-based designer brands committed to clean fashion, will be in attendance.

Similarly, Pretoria-based Isabel de Villiers is a body-positive activist who will unveil her current, size-inclusive collection, while Johannesburg-based Kayla Stamboul of Kayla Stam proudly supports women empowerment with a 100% female-owned supply chain.

On Saturday 30 April, the SAFW Collections Men will shine a light on the excitement that is contemporary menswear design in South Africa, with a power trio consisting of Ntando Ngwenya, who merges conservative and postmodern techniques to create a distinctively new clothing presentation, Thato Mafubedu’s Afrikanswiss denimwear, and the much-loved Loxion Kulca brand currently under Olé Ledimo.

According to SAFW director Lucilla Booyzen, an exciting new collaboration between designers Fabrice Moyo of Franc Elis, menswear brands Floyd Avenue and Ephymol, and KwaZulu-Natal-based and proudly South African shoe manufacturers Eddels, Evox, and Hopewell Footwear marks an exciting grand finale for the Spring/Summer 22 Collection.

The significance of fashion
According to Nerisha Jairaj, executive director of the South African Footwear and Leather Export Council (Saflec), the South African Footwear and Leather Export Council (Saflec) is proud to be making industry history with its inaugural association with SA Fashion Week this year.

“We are thrilled to be flying the ‘Made in South Africa’ banner with the debut of three of our most exciting footwear brands for men on this high profile & prestigious platform so that a wider audience can discover the remarkable capability of fashion South Africa.”

According to Maishe Mambolo, brand manager at Cruz Vodka, fashion reflects a country’s culture. “It’s more than just clothes.” Fashion becomes an expression of your attitude. Fashion professionals value art, design, and culture, as well as a sense of beauty.”

From the 28th to the 30th of April, the SAFW’22 Spring/Summer Collections will be on display at Mall of Africa’s Parkade G5, Entrance 24.

You Can Buy Tickets Here.
Each designer’s information, biographies, and contact information can be found here.

Content courtesy of Biz Community & NFH

Oscar Alochi

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