The Designers Behind the 2024 Olympic Uniforms: A Showcase of Cultural Pride and Innovation

As the 2024 Olympic Games in Paris approach, Team Mongolia has already captivated global attention not for their athletic prowess, but for their remarkable Opening Ceremony uniforms. The internet has been abuzz with admiration for Mongolia’s attire, which has been hailed as a standout among the various teams.

Images of the uniforms, released online last week, quickly went viral. The Mongolian athletes will don crisp shirts and vests, paired with trousers or pleated skirts, while the flag bearers will wear tunics inspired by the traditional Mongolian garment, the deel. The most eye-catching feature of these uniforms is the intricate gold embroidery, which incorporates motifs celebrating Mongolia’s rich cultural heritage and its participation in the Olympic Games.

These stunning uniforms are the creation of Michel & Amazonka, a fashion label based in Ulaanbaatar and run by two sisters. This unexpected spotlight has catapulted the brand into international fame. “We are still shocked. We didn’t expect that the world would receive it this way,” says Munkhjargal Choigaalaa, CEO of Michel & Amazonka. The designers had only three months to produce 120 sets of uniforms, a feat accomplished by a dedicated team of 42 people who worked tirelessly to source materials, embroider, and sew the garments.

Michel & Amazonka were not originally slated to design the uniforms for the 2024 Games. They stepped in last minute after another designer withdrew. Their inspiration drew heavily from Mongolian traditions, landscapes, and history. The flag bearers’ tunics resemble the attire worn during Mongolia’s Naadam festival, a celebration of traditional sports like horse racing, wrestling, and archery. The embroidery on the athletes’ vests includes symbols such as the Nine White Banners, often featured at Naadam, along with motifs of mountains, clouds, and the Olympic torch.

Team Mongolia is not the only delegation generating buzz for its distinctive uniforms. Team Haiti and Team Czech Republic, competing under the name Czechia, have also been celebrated for their fashion-forward and culturally significant designs. Stella Jean’s brand designed Haiti’s uniforms, while Jan Černý’s JAN SOCIÉTÉ crafted the outfits for Czechia.

Stella Jean, a Haitian-Italian designer, infused Haiti’s uniforms with deep cultural significance. The men’s attire includes a light blue jacket inspired by the guayabera shirt, vibrant trousers adorned with patterns channeling Haitian Naïve folk art, and a Fular scarf. The women’s outfits feature skirts made from the same fabric, paired with structured jackets. These designs, Jean explains, serve as “a tool of counter colonization,” blending Haitian motifs with Western silhouettes to make a statement at the Paris Olympics a city symbolizing both colonial history and fashion.

Meanwhile, Jan Černý’s designs for Czechia feature a red, blue, and white color palette, mirroring the national flag. The uniforms include a genderless design, highlighted by a lightweight sports coat made from Japanese nylon, reminiscent of the Czech baloňák and the French trench coat. The coat’s inky blue Rorschach print pays homage to Czech artist Vladimír Boudník.

Černý, reflecting on the reception of his designs, noted mixed reactions within Czech society but observed increasing support as his work gained international attention. “It is typical Czech behavior,” he remarked. “We don’t really believe in ourselves, and we need approval from somebody to believe it.”

As these designers showcase their work on the world’s largest stage, they share a common belief in the power of cultural expression. Michel & Amazonka hope to see more countries incorporate traditional garments into their Olympic attire. Stella Jean wishes to convey the message that “creativity has no border; it’s a global passport.” And Černý hopes larger nations will consider smaller brands for their uniforms, highlighting local talent.

The Olympic Opening Ceremony is not just a parade of nations; it is the biggest catwalk in the world, and all eyes will be on these designers’ creations.

Content courtesy of Time Magazine & NFH