The Folklore Connect and Lagos Fashion Week collaborate on the SS23 Digital Buyer’s Preview.

The Folklore Connect, a wholesale e-commerce platform, and Lagos Fashion Week have teamed up to create an innovative Spring/Summer Digital Buyer’s Preview as part of their access to market initiatives.
The Folklore Connect at Lagos Fashion Week, which opened yesterday, October 11, and will run through October 14, will give retailers an opportunity to pre-order items from brands like Orange Culture, Gozel Green, Abiola Olusola, Oré, Cute-Saint, Onalaja, Kadiju, Kiko Romeo, and Fia Factory before Lagos Fashion Week even begins.

Retailers can apply to participate in the event using The Folklore Connect’s tech-driven B2B platform, browse the participating companies indicated above, and choose a preferred time slot for a virtual appointment to meet the designers and view the Spring/Summer 2023 collections.

The collaboration with Folklore aims to guarantee that both known and up-and-coming fashion businesses from Africa are represented in the international market season, which ordinarily ends before collections are formally introduced at Lagos Fashion Week at the end of October.
The digital event will make it easier for The Folklore’s international retail partners to place bulk orders, furthering the company’s goal of empowering different brands from Africa and other markets by utilizing cutting-edge software and technology.

Through this collaboration, Lagos Fashion Week reaffirms its dedication to creating a stage for African creatives to exhibit their talent and capitalize on a globalized commercial landscape with a strategy that heralds collaboration, grassroots community impact, and co-creation, which is the cornerstone for constructing a sustainable fashion future.

With its attempts to assist, bolster, and advance the fashion sector, Lagos Fashion Week remains a pioneer.
The yearly event offers a physical platform that gradually repositions fashion as a helpful tool for trade and innovation in Africa, beyond the runway.

Kenyan brand Lilabare, a brand partner for our upcoming Lagos Fashion Week exclusive Buyer’s Preview, designs and creates elegant, functional clothing using recycled fabrics and textiles sourced from manufacturing excess, to ensure that no resources end up wasted.

With ancient spinning, weaving and dyeing techniques, Lilabare’s sustainably made collections of tunics, dresses, coordinating sets and outerwear are brought to life by artisans in the brand’s Nairobi atelier.

Content courtesy of Lagos Fashion Week, The Folklore Connect & NFH