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Nairobi, Kenya

The top 10 African fashion blogs and  Bloggers to follow in 2020

Posted On : February 12, 2020

Fashion Tribe Influencer


African fashion is booming, and so is its web presence. Ever-expanding numbers of websites, blogs, e-tailers, Tumblrs and online magazines dedicated to African-influenced style represent a field of fashion that is as fast evolving as the social and online media that shows it love.

A new generation of African and diaspora designers have gained attention in recent years, and African styles are a perennial trend on international catwalks too. With so much information to filter, here are 10 places to begin your African fashion odyssey.

  1. Jamila Kyari
    Jamila Kyari is an African fashion and lifestyle brand that inspires women to live a colourful, vibrant and bold life. It achieves this through the showcase of bright colours, vibrant prints and bold patterns in women’s apparel, home decor, stationery and gifts. Content includes style posts, product reviews and lifestyle tips tricks with an African twist.
  2. Fashion Breed
    A fashion blog from South Africa, regularly updated with photo-stories, everyday style, travel, events and articles. The site has witnessed her growth since its founding early in 2010, and documents the way Aqeelah has incorporated fashion in her many adventures.
  3. Brett Robson
    Fashion by Brett Robson was started in 2010 when Brett found herself unemployed. Fashion by Brett Robson has worked with many brands, been featured in multiple publications and continues to grow & enrich both existing & new brand relations.
  4. Africa Fashion Guide
    Africa Fashion Guide is the brainchild of Jacqueline Shaw a professional fashion designer, a visionary and an eco-entrepreneur with a big heart for Africa, Fashion and International Development. Jacqueline concepted Africa Fashion Guide with the focus to promote the African fashion and textile industry to the greater global textile industry.
  5. Nairobi Fashion Hub
    This is all aimed at emphasizing to the region that fashion is an income generating creative industry, meanwhile promoting the ‘Made in Africa’ concept.
  6. Arum Lilea
    Arum Lilea was born in 2011 with the intention of inspiring young women to live their best lives possible. Focusing on the personal style and elegance that everyone can add to their daily attire. Whether being in a corporate environment or casual university style, Arum Lilea aims to offer something to everyone and make stylish living attainable for each and every lady
  7. Style Me Blog
    Style Me is a Durban based image consulting & personal stylist business designed to enhance your best features & disguise the ones you are less proud of. Daniyel Berry, is a qualified Fashion Designer who has channeled her passion into building self-confidence in her clients through Image Consulting.
  8. King Sidney
    Discover Afica’s finest wearable art in the form of these unparalleled dinner jackets, designer tuxedos & statement blazers for men in Nairobi and Kenya.
  9. My Life in Pink
    My Life in Pink is a fashion and lifestyle blog by Emma Jane Menteath. Her blog’s design boasts a chic and minimal aesthetic, reflecting her classic and pared-back approach to dressing.
  10. Baked Online
    Baked Online a publishing platform highlighting beauty and fashion trends in South Africa and the world. Founded in 2009 by Aisha Baker – Parnell, Baked The Blog has grown with its creator to become an award winning blog
  11. Heritage1960
    Heritage1960 offers both an editorial view of global African style and an e-commerce arm selling a mix of African-produced and inspired brands, including artisanal gems scouted from across the continent by apparel industry maven Enyinne Owunwanne. Pick up pieces from Jewel by Lisa, The Summit and Jamhuri Wear.
  12. Bella Naija
    Bella Naija, aka Uche Eze, began her blog in 2006 and it has grown to be one of the biggest fashion, entertainment and lifestyle websites in Africa. From Nollywood gossip to red carpet glamour, and from shop openings to beauty advice, nothing escapes this Lagosian’s all seeing eye.
  13. Africa Fashion Guide
    Jacqueline Shaw’s website is pegged as a “social enterprise promoting sustainability within Africa’s fashion and textile industry”. The London-based consultant’s interest is in promoting ethical and eco-friendly methods of fashion production, as her book Fashion Africa also expounds.
  14. Aces Date
    Look at cute, young people wearing acid wash jeans and heart shaped shades. Read DIY guides to making leather shorts or wax print tote. And marvel at fashion shoots on water slides. It’s all on 4 Aces Date, a wizzy little website by Abby, Cookie, Kaven and Ozzie – four self-confessed fashionistas based, variously, in Lagos, New York and Washington DC. Who runs the world? Girls!
  15. One Nigerian Boy
    Street style from One Nigerian Boy Photograph: Terence Sambo/onenigerianboy.com Terence Sambo trumpets African fashion, design and arts on his site, which began as a blog but is now all grown up. Previously based in Lagos, he’s currently studying in London and is a keen street style photographer too, often taking photos of his own attire, which is no mean feat when you think about it.
  16. Marian Kihogo
    Stylist and creative consultant Marian Kihogo is one of the best dressed – and tallest – figures to be seen prowling around London Fashion Week and beyond. Her weblog went live in 2009 and covers fashion, beauty, catwalk shows and trends. She hosts a damn good party, too.
  17. I See A Different You
    Three dapper dans from Soweto, Justice Mukheli, Innocent Mukheli and Vuyo Mpantsha, fill their Tumblr with arty images of themselves as they travel around Africa, usually wearing bow ties and braces, fraternity sweaters and slacks. It’s a hard job etc etc.
  18. Fashion Notebook
    Nairobi-based blogger Nanci Mwai is as interested in promoting Kenya’s fledgling fashion scene as she is in global seasonal trends and celebrity style. Hot off the press: how to do a natural hair puff.
  19. Africa Style Daily
    Huffington Post columnist Zandile Blay is the brains behind this popular site that puts African fashion within a diaspora dialogue about art, music, politics and culture. She also makes time to hail Africa’s contemporary icons such as former UN secretary general Kofi Annan and Tanzanian model and campaigner Flaviana Matata.
  20. Arise Live
    Arise Live is the virtual arm of Arise magazine, the London-based global African style magazine. Showcasing the best of the bi-monthly title plus films and reports from Arise Magazine Fashion Week, and blogs, catwalk reports, news and snappy interviews, it’s really rather good. Oh, and I edit the magazine. Did I mention that?

Content courtesy of Feedspot & Nairobi fashion hub

Fashion Tribe Influencer

We encourages all aspiring fashion bloggers not to give up on your dream do what you love, and saying Whats on your mind, “post regularly and don’t give up! The worst thing you can do is have big breaks of not posting—your readers will feel really disappointed, and you’ll lose their attention.”

Fashion Tribe Influencer

We encourages all aspiring fashion bloggers not to give up on your dream do what you love, and saying Whats on your mind, “post regularly and don’t give up! The worst thing you can do is have big breaks of not posting—your readers will feel really disappointed, and you’ll lose their attention.”


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