Tshepo Jeans is South Africa’s premier lifestyle denim brand that offers a range of bespoke denim clothing and cotton products. Founded in 2015 by Tshepo Mohlala, the brand has established itself in the hearts and minds of ordinary South Africans and people across the world.
The decision to specialise in denim is due to its distinctly nostalgic character and its ability to tell stories.
Tshepo Jeans’ logo a three pronged crown – is inspired by the three women to have played a role in the upbringing of Tshepo: His mother, grandmother, and trendy aunt Takalani who brought the fashion one used to see on TV to reality.
The daily operations within the studio consists of designing, manufacturing and retailing Tshepo Jeans’ range of premium and bespoke denim clothing and accessory items, which range from jeans to hats and aprons. At present, Tshepo Jeans produces custom designs for individuals looking to find the perfect fit as well as commercial orders in which the business designs uniforms for other organisations.
About Tshepo Mohlala and how he started Tshepo Jeans Brand
I was raised by three strong women. It was my mother who taught me how to hustle, My grandmother, a pastor and a masterful storyteller, whose words, ‘Tshepo you’re a gentleman and should always look like one’, dance through my mind every morning as I get dressed.
And Aunt Takalani, the first person in my family and neighbourhood to graduate varsity, who would visit us back home in the early 2000s, dressed head-to-toe in denim, rocking the era’s unavoidable pair of Spice Girls sneakers.
A decade later, having abandoned my study of Film at AFDA, I studied Fashion at the University of Johannesburg. My journey led me back to the spark ignited by my quirky and classic Aunt Takalani – back to denim.
Denim’s ability to stand the test of time is beautiful. Its ability to tell a story is limitless. The ease with which it communicates is flawless no matter who you are, you belong in jeans. Founded in 2015, you’ll find the three women who raised me in the crown
Content courtesy of Tshepo