The Rise of Luxury Brands in Kenya: A Growing Market for High-End Fashion
Kenya's fashion industry is undergoing a remarkable transformation, with luxury brands increasingly carving out their place in the country’s retail market. As urbanization, rising disposable incomes, and digital connectivity fuel the demand for high-end fashion, both international designer labels and homegrown luxury brands are thriving. From global names like Gucci and Rolex to local pioneers such as KikoRomeo and Adele Dejak, the Kenyan luxury scene is expanding rapidly. However, challenges such as high import taxes, counterfeit products, and evolving ...
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Tubi Breaks New Ground with Live Super Bowl LIX Red Carpet
Streaming platform Tubi made history at Super Bowl LIX with its first-ever live red carpet pre-show. Hosted by Olivia Culpo, the event brought Hollywood glamour to the big game, featuring interviews with stars like Donna and Ed Kelce, Louis Tomlinson, and Brendan Fraser. Tubi's approach emphasized the cultural significance of the Super Bowl, highlighting the intersection of sports, entertainment, and fashion. The shoppable experience allowed viewers to purchase fashion-inspired items, further blurring the lines between entertainment and commerce. The event ...
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Nairobi Fashion Week 2025: Redefining Sustainable Style and Policy Advocacy in Kenya’s Textile Industry
Nairobi Fashion Week 2025 marked a pivotal moment for Kenya’s fashion industry, showcasing innovative, eco-conscious designs while sparking critical discussions on sustainability and policy reform. Under the theme "Regenerative Fashion Renaissance," the event brought together designers, policymakers, and environmental advocates to explore how Kenya’s textile sector can align with global sustainability standards. Highlights included collections made from upcycled fabrics, plant-based textiles, and organic dyes, emphasizing fashion’s potential to drive environmental and social change. The event also underscored the ...
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Bridging Borders: The Call for Global Policy Synergy to Advance Sustainable Fashion
At Nairobi Fashion Week 2025, industry leaders, designers, and policymakers gathered to discuss the transformative role of national and global policies in shaping Kenya’s textile industry. Under the theme "Regenerative Fashion Renaissance: Restoring Culture and Nature," the event highlighted how aligning domestic regulations with international sustainability standards can propel Kenya’s fashion sector onto the global stage. Experts emphasized the need for cohesive global policy synergy to accelerate sustainable practices, foster innovation, and ensure environmental stewardship in the face of ...
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AWARESO: The Traditional Ghanaian Bride – A Captivating Fusion of Culture and Elegance
AWARESO: The Traditional Ghanaian Bride A Captivating Fusion of Culture and Elegance. AWARESO, a stunning collaboration between Selina Beb and Quophi Akotuah, celebrates Ghanaian heritage by blending exquisite kente gowns with meticulously crafted beaded jewelry. Featuring renowned personalities such as Joselyn Dumas, Selly Galley, Salma Mumin, Nikki Samonas, and Caroline Sampson, the collection showcases the beauty and cultural diversity of Ghanaian brides. "Our mission is to inspire future traditional brides to embrace their heritage and be Adorned in Tradition," says ...
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