Tubi Breaks New Ground with Live Super Bowl LIX Red Carpet

Los Angeles, CA – Streaming platform Tubi made history at Super Bowl LIX, hosting its first-ever live red carpet pre-show. “Tubi Red Carpet at Super Bowl LIX” brought a dose of Hollywood glamour and celebrity buzz to the biggest night in American football, offering viewers a unique perspective beyond the gridiron.

Hosted by television personality and former Miss Universe, Olivia Culpo, the event aimed to capture the energy and excitement surrounding the Super Bowl from a fashion and entertainment lens. Culpo, alongside correspondents Rocsi Diaz and NFL star Cam Jordan, interviewed a diverse range of celebrities and athletes as they arrived at the stadium.

Tubi (www.tubitv.com), Fox Corporation’s (NASDAQ: FOXA, FOX) ad-supported streaming service, is set to make history with its first-ever live red carpet pre-show, Tubi Red Carpet at Super Bowl LIX.#nairobifashionhub

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-12T14:02:14.123Z

The star-studded guest list included names like Donna and Ed Kelce, parents of Super Bowl players Travis and Jason Kelce, musician Louis Tomlinson, actor Brendan Fraser, and many more. The red carpet provided a platform for these personalities to share their thoughts on the big game, their personal style, and their Super Bowl experiences. Conversations ranged from predictions for the game to insights into the celebrities’ personal lives, offering viewers a glimpse into the star-studded atmosphere surrounding the event.

Tubi’s foray into live red carpet coverage marks a departure from traditional Super Bowl pre-game programming. While networks typically focus on game analysis and player profiles, Tubi’s approach emphasized the cultural significance of the Super Bowl, highlighting the intersection of sports, entertainment, and fashion. The move reflects a growing trend of streaming platforms expanding their content offerings beyond traditional formats.

The event will took place live from Caesars Superdome on Sunday, February 9th, beginning at 3:30 PM ET, leading up to the Big Game, which airs on FOX at 6:30 PM ET.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-12T14:03:22.051Z

Beyond the interviews and celebrity sightings, Tubi incorporated a shoppable element into the red carpet experience. Viewers were able to purchase items inspired by the fashion on display, blurring the lines between entertainment and commerce. This innovative approach allowed viewers to engage with the event in a more interactive way and capitalize on the fashion trends showcased on the red carpet.

The “Tubi Red Carpet at Super Bowl LIX” generated significant buzz on social media, with fans and viewers sharing their favorite moments and celebrity encounters. The event positioned Tubi as a key player in the live event space and demonstrated the platform’s commitment to providing unique and engaging content to its audience. While the game itself remained the main attraction, Tubi’s red carpet coverage offered a fresh and entertaining alternative for viewers seeking a different Super Bowl experience. The success of this venture raises questions about the future of Super Bowl pre-game shows and whether other streaming platforms will follow suit in future years.

Leading up to the game, fans can access the NFL Channel on Tubi for a "Countdown to the Super Bowl" featuring historical Super Bowls, iconic halftime shows, NFL Honors highlights, and analysis.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-12T14:08:48.931Z

About Tubi

Tubi is a global entertainment company dedicated to providing access to the world’s stories. Offering the largest collection of premium on-demand content, including over 275,000 movies and TV episodes and more than 300 exclusive originals, Tubi boasts a passionate fanbase and over 97 million monthly active users. Committed to providing free and accessible entertainment, Tubi is part of Tubi Media Group, a division of Fox Corporation overseeing the company’s digital businesses.

Content courtesy of NFH Digital Team