Thursday 15th of April 2021

Nairobi, Kenya

Three African Rising Fashion stars offer Standout Spring Looks

Three African Rising Fashion stars offer Standout Spring Looks

Since he won the LVMH Prize in September 2019, Thebe Magugu, a young fashion designer from Kimberley, has been caught in a whirlwind of opportunities. His latest break? Showing his eponymous brand’s Autumn/Winter 2020 collection at Paris Fashion Week. ‘I think African stories have often been told by people who aren’t African, and thus distort accounts for their own agenda,’ says Magugu. ‘The collections are inspired by real people and their stories; stories that are often missed in the ...

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Kutula Clothing Celebrates its 50th Anniversary as a Leader in African Inspired Fashion

Kutula Clothing Celebrates its 50th Anniversary as a Leader in African Inspired Fashion

Homegrown in Los Angeles, with parental roots in both Nigeria and Zambia [Africa], sisters, Kay and Bo are second-generation owners of KUTULA by Africana, LA’s premiere and most recognized authentic, African-inspired fashion retailer. Originally named ‘Africana Imports’ in 1971 by their parents Tony and Francesca, the retail brand has been a permanent mainstay in the Los Angeles community for more than 45 years.

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Hamaji Studio

Hamaji Studio

HAMAJI, is an ethical bohemian designer label created around preserving ancient textile traditions and Nomadic craftsmanship while empowering and supporting local small scale artisans in Africa. Each piece is crafted with care in a workshop situated on the foothills of Mount Kenya. Hamaji also takes pride in the materials that they source: upcycled vintage materials, sustainably sourced natural fibers, and textiles coming from spice markets and desert festivals in North Africa.

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Suave Kenya

Suave Kenya

Mohamed Awale makes backpacks, bags and accessories from up-cycled materials and locally sourced African fabrics. Their source and inspiration: Gikomba, the largest open air flea market in East Africa. Where clothes are brought to seek new life, or end up in a landfill. They don’t like landfills. Sorting Process. What goes where? Denim is always their first choice but they are constantly experimenting with an array of fabrics. From silk shirts to leather jackets, if it’s interesting enough, ...

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Jiamini Kenya Fashion Accessories Brand

Jiamini Kenya Fashion Accessories Brand

Katchy Kollections Director Jennifer Mulli desires global recognition for her brand Jiamini Kiswahili for “believe in yourself.” It’s a bold goal for someone who has only been in business for three years. But given her current trajectory, Mulli may very well succeed. Mulli’s family-run Kenyan business sells clothing and accessories inspired by “a deep affection for its African cultural heritage and wealth of design possibilities influenced by the Western fashion scene.” They specialize in detailing their products with ...

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