Why The World Do Need to Pay Attention To African Fashion
In this space, where fashion is forced to adapt to its environment, to be more intelligent and thoughtful, South African and fellow African designers are light years ahead of their Western counterparts. Agility, imagination, and a deep, almost visceral concern for telling genuine stories through clothes are often at the core of the collections created by local designers. Having to design, promote and sell their work with barely any support and little help from the government, with access to luxurious ...
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Fashion Entrepreneur Sews Fabric of Peace in Northeastern DR Congo Rife with Violence
Business and fashion dreams all aside, as one of the victims traumatized by the decades-long violence and turmoil, Muhindo in particular eyes the power of fashion and style, so as to stitch hope and sew the fabric of peace for his hometown and people. "Through fashion, we try to make a statement of cohabitation and peace. All this is done by mixing the colors and fabrics that we put in our collections. Thus, each collection conveys a message of peace, ...
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Davido Inks Deal With International Sportswear Brand Puma
Sports company PUMA has signed a long-term agreement with Davido, one of Africa’s most successful music artists, underscoring the company’s commitment to the rapidly growing African market. With more than 20 million followers on social media and four successful albums to his name, Davido has become a cultural ambassador for his native Nigeria as well as a prominent voice of human rights on the continent. After the announcement, Davido will act as a brand ambassador for PUMA in sub-Saharan ...
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SA Designer Takudzwa Dlamini set to further Fashion Studies in Milan
The talented fashion designer has been accepted to study a Master of Brand and Business Management at the Milano Fashion Institute in Milan, Italy. “I’ve always wanted to live in a fashion capital and immerse myself in that space. I am also excited to expand my knowledge and skills particularly in the business of fashion.”
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Africa Focussed Luxury E-Commerce Platform Jendaya Launches
Jendaya a place where consumers living across the globe with a deep appreciation for the richness of our African culture could enjoy a curated shopping experience. Setting a new diverse standard for luxury, where everyone has access. Exclusive capsule collections, collaborations, and metaverse drops. The next generation luxury fashion experience where everyone shops live.
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