Thursday 25th of September 2025

Nairobi, Kenya

Exploring Kenyan Fashion Designer’s: Tradition, Innovation, and Sustainability

Kenya, a dynamic and culturally diverse country in East Africa, has made great advancements in the fashion industry. Kenyan fashion designers get inspiration from a variety of sources, ranging from traditional outfits that reflect centuries-old traditions to cutting-edge designs that epitomize innovation.
This article explores the numerous sources that shape the creativity, identity, and fashion-design philosophy of Kenyan fashion designers.

1. Traditional Heritage and Cultural Roots

One of the primary sources of inspiration for Kenyan fashion designers is the country’s rich cultural heritage. Traditional garments like the kikoi, kanga, and Maasai shuka have served as the basis for many contemporary designs. These designers reinterpret and modernize these traditional pieces, incorporating them into everyday wear and high-fashion collections. The Kenya Fashion Council (KFC) plays a pivotal role in preserving and promoting these cultural touchpoints, acting as a bridge between tradition and modernity in the fashion industry.

2. Sustainability and Ethical Practices

In recent years, there has been a growing emphasis on sustainability and ethical practices in the global fashion industry. Kenyan designers have been quick to adopt these principles, incorporating eco-friendly materials, fair labor practices, and ethical production methods. The Ethical Fashion Initiative works closely with Kenyan artisans and designers to create products that are not only stylish but also socially responsible.

3. Empowerment and Social Change

Fashion Revolution’s presence in Kenya has further fueled the movement for ethical fashion. Through campaigns, events, and collaborations, the organization encourages transparency, fair wages, and sustainable practices in the fashion supply chain. Kenyan designers are increasingly conscious of the social impact of their work, striving to create opportunities for local artisans and communities.

4. Genderless Fashion and Identity

The concept of genderless fashion has gained significant traction worldwide, challenging traditional notions of clothing and identity. Kenyan designers, as seen in The Guardian’s article, are embracing this trend, creating gender-inclusive designs that celebrate individuality. This shift not only redefines fashion but also mirrors Kenya’s progressive stance on social issues.

5. Luxury and High-End Fashion

The Kenyan fashion scene is not limited to traditional and sustainable designs alone; luxury fashion also plays a significant role. The top 10 Kenyan luxury fashion brands highlighted in Nairobi Fashion Hub’s article showcase the country’s ability to create high-end, couture-level pieces that rival international fashion houses. This emphasis on luxury not only contributes to Kenya’s economic growth but also establishes its presence in the global fashion arena.

6. Fusion of Modern and Traditional

The fusion of modern aesthetics with traditional elements is a hallmark of Kenyan fashion. Designers often incorporate traditional fabrics, prints, and techniques into contemporary silhouettes, creating a unique blend of the old and the new. This fusion is evident in the designs showcased at the Kenya Fashion Awards, where innovation and tradition collide.

7. Financial and Corporate World Influences

Kenyan fashion designers are not only influenced by cultural and artistic factors but also by the financial and corporate world. As highlighted in Business Daily Africa’s article, designers are creating fashion lines tailored for financiers, recognizing the importance of attire that reflects professionalism and success.

8. Recognition and Inspiration from the Past

The history of Kenyan fashion has paved the way for contemporary designers to draw inspiration from their predecessors. As noted in the BBC article, designs from the 1970s and 1980s continue to influence modern fashion, emphasizing the cyclical nature of trends and the enduring impact of iconic designs.

Conclusion

The world of Kenyan fashion design is a tapestry woven with threads from tradition, innovation, sustainability, empowerment, and global influences. From traditional garments and ethical practices to genderless designs and luxury fashion, Kenyan designers draw inspiration from diverse sources that reflect their country’s rich cultural heritage and its evolving identity. As the industry continues to evolve, Kenyan designers are poised to make their mark on the global stage, creating a lasting impact that celebrates both their roots and their aspirations.

Content courtesy of NFH 

Evelyne Akinyi Odongo

Akinyi Odongo Kenya  is an authentic high end, rejuvenating and invigorating African fashion line by MEFA Creations, cutting across the local, regional and international apparel industry. Inspired by a Kenyan fashion industry indefatigably knocking on the international market galaxy, Akinyi Odongo has tilted the establishment with African inspired designs exuding timeless sophistication, class and ever present diversity that has carved its niche in the local and international fashion arena.

Akinyi Odongo is now a bespoke designer of perfect cuts with refined details and fabrics that are of high quality yet sustainable for everyday use, a touch of rich African culture that creates the distinction. We talk the talk in targeting high net worth individuals from all over the world. Our Jackets, dresses, skirts and suits have been won by first ladies of African countries, presidential candidates, and corporate high flyers and hugely acclaimed by fashion enthusiasts.

Akinyi Odongo Kenya primarily has its market base in Kenya as its headquarters are located in Nairobi, at Sifa Towers on Cotton Avenue. The line also boasts a large foreign-based client base in South Africa, Zimbabwe, Rwanda, USA and UK. To serve its global markets, the line is on course to establish retail access outside Kenya. Akinyi Odongo Kenya designs are becoming a fixture in global exhibitions and fashion shows like the famed Origin Africa, Source Africa (yearly sourcing event in Cape Town)

She is an extraordinary story of passion, diligence, work ethic, integrity and God! With ‘fashion designer’ genes flowing in her blood, inspired by her mother, a ‘fundi’ (tailor) in a Small village Called Rangala In Siaya County in western part of Kenya who taught her the mastery of a sewing machine at a tender age, Evelyne Akinyi Odongo set up MEFA Creations a decade ago in the corner of her house  humble beginnings. Her trailblazing journey, building her clientele from a handful of friends to celebrity endorsement status can only be typified by Evelyne Akinyi Odongo’s

words, “I love fashion, I love creativity and art, and it’s my purpose and I’m pursuing it to the highest place, and being good Steward of what God has bestowed upon me.” It has been a journey of perfecting her concepts, designs, systems and structures while amassing valuable experience in exploring new frontiers of fashion designs and marketing that will match and meet international fashion standards. The launch of brand Akinyi Odongo Kenya  in 2015 represents the new beginning of a legacy she has amassed over the years and of her future endeavours, giving her brand a face to go with it.

Akinyi Odongo  has earned numerous accolades for an inestimable contribution to the Kenyan fashion industry. In 2005, its designs were exhibited in a gallery in Dusseldorf Germany garnering international recognition for the brand and consequently credit for Kenyan fashion designers. In 2014, MEFA Creations and Evelyne Akinyi Odongo were awarded the prestigious ELNET Business Leader Ethics Award for exemplary ethical standards in business.

The company boasts a 5 star rating for ethical compliance. In September 2014, Akinyi Odongo was the only Kenyan designer who represented the country at the 14th World Export Development Forum in Kigali, Rwanda and in August 2015 participated in the 18th Rwanda International Trade Fair in Kigali through Export Promotion Council. In 2015, the founder, Evelyne Akinyi Odongo was

among Kenya’s trendsetting entrepreneurs that showcased their products and business ideas at the 6th Global Entrepreneurship Summit held in Nairobi, Kenya. She was among the high-level delegation that represented Kenya at the Milan Expo Kenya Week 2015, led by The President of the Republic of Kenya, H.E Uhuru Kenyatta. Akinyi Odongo KenyaTM continues to dress Kenya’s First lady Margaret Kenyatta and former Presidential aspirant, Hon. Martha Karua, among others.

The Company has attained various Kenya Bureau Standards (KEBS) standardization marks including the Diamond and the Standardization Quality marks. As a designer, she continues to work with several institutions including Kenya Industrial Research & Development Institute (KIRDI), African Cotton,

Kenya National Chambers Of Commerce and Industry (KNCCI), Export Promotion Council (EPC), African Cotton & Textile Industries Federation (ACTIF), and Proudly Kenyan (IED) counselling on issues affecting the fashion industry.

Board of Advisors The Board consists of nine members who are responsible in formulating, reviewing and provision of counsel in matters relating to Akinyi Odongo Kenya’s business strategy and development, marketing and communications efforts and corporate governance Executive Directors Evelyne Akinyi Odongo: Founder, Managing Director and Head of Fashion Design Martin Oluoch: Director Catherine Jadeya: Financial Consultants

Content courtesy of Akinyi Odongo Kenya & Nairobi fashion hub 

David Avido Ochieng Icon Of Hope In Kibera

David Avido Ochieng was born and raised in Kibera, Nairobi. As the firstborn in a family raised by a single mum, he had to take responsibility early. Dropping out of school, because money was short, he started to work long hours – without any hope that his paycheck will ever be enough to support his three siblings and mother the way they deserve.

Frustrated, he quit his jobs and reflected on what he wants from life and what is holding him back. Was it Kibera? People have strong opinions on this place, but most of them have never come here. Avido never felt that coming from Kibera was something to be sorry for. The opposite was the case. Kibera inspired him.

“There is no barrier,if you believe in your talent and take the next step, I want to encourageand create beauty,where people don’t expect.”
~ David Avido ~

This awareness is what started the lookslike avido story in 2017, when Avido decided to sew stage outfits for his dance crew himself. Through finishing his fashion & design diploma at Buruburu Institute of Fine Arts, he developed a solid skill set to grow as a designer. He took it from there and started expressing his message through crafting handmade pieces in Kibera.

By word of mouth, a diverse set of people in Nairobi soon got to know the designer and tailor with his iconic straw hat. Ruven came on board a German, who came to Nairobi to work and explore the city’s scene of creatives and start-ups. Cooperations with international musicians followed and lookslike avido received attention from Kenyan and international media.

Cologne in Germany became the service and distribution centre for lookslike avido fashion in Europe. The city celebrates diversity, is a centre for creative industries and a great location to reach people all over Europe and world wide.

David Avido Imapact on his Community 

Our goal is to localize our sourcing to the maximum and become 100% organic, By becoming part of the lookslike avido-story, you make Kibera proud and create opportunities:
We currently hire 12 local tailors (7 female, 5 male) on assignment basis. Fair remunerations are self-evident. Permanent employment is our goal, including pension payments and health insurance

  • We are part of the community
    • Schoolfees for 10 pupils in 2019: lookslike avido supports young students
    • 13 school uniforms in 2019: lookslike avido provides school uniforms to kids that can’t afford them
    • 150 youths mentored (2019): Youths want to know more about David Avido. We engage in mentoring youths from neighbourhoods like Kibera, to help them focus on their talents
    • 3 compound cleaning activities (2019): We regularly organize compound cleaning activities to make Kibera a cleaner place
  • 100% of our fabric is used. All left-overs are processed to shopper bags or donated to tailoring classes in the area
  • Our packaging and logistics in Europe are climate-neutral. We use recycled materials, where possible. You won’t find plastic in your LLA-box
  • 100% of our profit is re-invested into localizing the value chain

Content courtesy of Lookslike Avido & Nairobi fashion hub 

 

Sunny Dolat World Reknown Designer From Kenya

Sunny Dolat is a fashion curator, cultural producer and creative director who works independently as well as in the Nest Collective, which he co founded in 2012. The Nest is a multidisciplinary Kenyan squad who use film, fashion, literature, visual arts, events and music to work in in the intersections between aesthetics and communities; blackness/Africanness, feminism and queer theory; as well as design and technology, specifically located in the Kenyan experience.

Sunny has designed interventions such as Stingo & Chico Leco to provoke dialogue on the improvement of the infrastructure and operations of the East African fashion industry, as well as to shift the narrative and expectation of Kenyan fashion beyond ankara, kikoy and kanga. He centres his practice in making unapologetic statements about the beauty and dignity of black skin through works such as When We Are/When We Are Not.

Another project he helmed, a fashion book titled “Not African Enough”, is a voyage into contemporary Kenyan fashion and exploration of wider issues regarding Africa’s place in global cultural debate and dialogues. In it, Sunny challenged narrow definitions of African design and showcased original, unencumbered thinking and practice in this challenging sphere.

Over the past 2 years, Sunny has been transitioning into more curatorial capacities, taking leadership in Salt of the Earth for the Kenyan Pavilion at the International Fashion Showcase at Somerset House, and Beyond Expectations at the Institut Suedois in Paris among others.

Most notably, in July 2019, he curated and performed In Their Finest Robes, The Children Shall Return, an expansive fashion installation and ritual staged on the shores of Sao Tome and Principe for the N’gola Biennale, featuring 56 looks, one form every country on the continent and one from the diaspora.

This article originally appeared on Design Indaba

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