The world of fashion is in a constant state of evolution, and few designers understand this better than Tory Burch. For Fall 2025, she masterfully redefines American sportswear with a collection that balances timeless elegance with contemporary edge. Unveiled inside the Marron Family Atrium at the Museum of Modern Art in New York City, Burch’s latest designs offer a fresh perspective on the classics turning tradition on its head while keeping practicality at the forefront.
Tory Burch Gets Twisted for Fall The designer showed a collection inside the Museum of Modern Art that was both classic and subversive Right now, designers love to talk about classics. #nairobifashionhub
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A Bold Setting for a Bold Collection
The venue itself set the tone for the evening. With a multi-level seating arrangement and an enormous digital screen providing a bird’s-eye view of the runway, the show was designed to engage audiences from multiple perspectives. The soundtrack, featuring Charlotte Adigéry and Bolis Pupul’s “Haha,” added an eerie yet playful touch, reinforcing the theme of subversion that ran through the collection.
Reworking the Classics
While many designers talk about the importance of timeless fashion, Burch takes the concept a step further by actively reshaping what it means to be classic. Traditional silhouettes were tweaked, draped, and deconstructed in ways that felt both innovative and wearable. A frayed tweed tunic belted over a matching A-line skirt exuded effortless sophistication, while brushed-jersey track pants and deconstructed cardigans made a compelling case for relaxed luxury.
Outerwear took center stage with a brown padded coat, expertly wrapped at the waist and secured with a pin—an element inspired by former U.S. Secretary of State Madeleine Albright’s signature brooches. “You could always tell what she was thinking or doing by the pins she wore,” Burch explained backstage. This attention to detail exemplifies her ability to weave subtle symbolism into her designs, making each piece feel both personal and powerful.
A Playful Approach to Accessories
In addition to the garments, Burch’s accessories were a highlight of the collection. The standout piece? A reimagined 1950s-style strappy heel, featuring a curvaceous ankle strap that promises to be a must-have item for fall. Elongated tote bags, turned inside-out to reveal multiple pockets and compartments, brought an element of functional artistry to the runway.
One particularly charming surprise came in the form of a whimsical mouse print, seen on a lavender silk dress and subtly placed on the ankle of some tights. “I have a little mouse in my office named Weasel,” Burch revealed with a laugh. The unexpected motif added a lighthearted touch to an otherwise sophisticated lineup, reflecting the designer’s knack for blending humor with high fashion.
They opine on the values of timelessness and the virtuousness of American sportswear, but all of those things have no real meaning unless they’re evolved. Classics need to be reworked to fit our realities now.
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The Future of American Sportswear
Burch’s ability to redefine American fashion while staying true to its roots is what sets her apart. “I love sportswear, and I’m amazed that it was created here. We should celebrate that,” she said. She emphasized the importance of creating pieces that not only stand the test of time but also hold sentimental value. “I think women are really redefining classics for themselves today, and they want things that will last. I wanted each piece to be coveted enough that you’ll keep it forever.”
Her personal favorites from the collection? The track pants and a shaggy navy jacket with exaggerated long sleeves—her self-proclaimed best coat yet. After more than two decades in the industry, Burch continues to push the boundaries of her designs, ensuring that her clothes not only meet the needs of modern women but also invite them to interpret and redefine fashion for themselves.
With this collection, Tory Burch reaffirms her place at the forefront of American fashion. By twisting tradition in just the right way, she proves that classics don’t need to be static—they need to evolve, just like the women who wear them.
Content courtesy of NFH Digital Team