Sunday 25th of October 2026

Nairobi, Kenya

Top 10 Fashion Designers from Uganda

Kampala Fashion Week  Uganda’s most influential fashion platform, (KFW) promotes Ugandan designers and Fashion designers African continent to a large global market. The organization was created to support and strengthen the design industry in Uganda as well as enhancing the cultural and creative talent that our country and continent has to offer. KFW is powered by the Ugandan Fashion Council (UFC).

Fashion in Uganda is flourishing, if the work we’ve seen this year is anything to go by. Design labels are turning into highly respectable brands, attracting attention from all over the world. This is thanks to platforms such as Kampala Fashion Week which foster talent and creation of high-quality garments.

1. Anita Beryl

Anita Beryl born 11 January 1986 is a Ugandan Fashion Designer, Couturier and Entrepreneur. She is the creative director of Beryl Qouture, a Ugandan fashion house. The Ugandan magazine, Satisfashion Uganda, named Beryl one of “The 40 Movers and Shakers of 2016”, in December 2016.

Anita Beryl of Beryl Qouture has positioned herself as the go-to dressmaker for exquisite red carpet looks. Her label which started as a bridal house has dressed some of the best-dressed women this year, attracting massive PR in the process.

She has also featured at a slew of fashion weeks the previous years , Accra Fashion Week and Swahili Fashion Week being some of them. We look forward to the surprises she has under her sleeve in 2018

2. Sylvia Owori

She was born 1976 is a Ugandan fashion designer, businesswoman political lobbyist and entrepreneur. She is the Chairperson and Chief Executive Officer of Zipa Modeling Agency, a company that she founded and owns. She is reported to be one of the wealthiest individuals in Uganda, the third-largest economy in the East African Community.

Sylvia Owori is one of today’s leading figures in East Africa’s Fashion, media, and modeling industries, famous for both her entrepreneurial skills as well as for her creative talent.

Her break into fashion happened when she took on the challenge of revitalizing the ‘Miss Uganda Beauty Pageant’, (2001-2004) which following her input became one of the most significant events on the Ugandan social calendar. She also revealed her innovative talent by designing outfits for the contestants of the M-Net Face of Africa in Dar es Salaam (2000) and Cape Town, which resulted in immense acclaim from the public as well as from fashion critics. Following this positive feedback, Sylvia was appointed to design the Nokia Face of Africa’s Ugandan finalist’s outfit in 2001.

Sylvia Owori, the brand, launched in 2004 and provides a range of prêt-a-porter exclusively on sale in the flagship store in Kampala and in an outlet in Nairobi. Described as a balanced mix between smart and elegant outfits for work and trendy casual wear for leisure, her label is all designed with sophisticated and modern working women in mind.

3. Philip Buyi
​​​​​​​Philip Buyi is an actor, founder and creator of the Kkoolo fashion brand. Kkoolo means “crow” in Buyi’s native language, Gisu. The brand specializes in designing and manufacturing customized street, haute and ready-to-wear apparel for both men and women. Buyi’s goal for Kkoolo is to return, rediscover, and redefine African culture today. “Fashion is an image and character we portray.”

Kkoolo is afro urban wear trend with beauty to colour your world, K koolo reproduces african fabrics and recycled materials ,customized products such as caps , jackets ,vests , pants for both men women, Kkoolo, an afro-urban label made its KFW debut with a collection filled with Samurai inspired outfits, long coats and jumpsuits with dandelions, and lots of leather. We can’t wait to see what the youthful brand has up their sleeves for 2018.

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Kkoolo operates at the intersection of the art projects and economic development. Kkoolo is dedicated to the development of the local job market and youth empowerment through skill development, employment opportunities to the youth using fashion, design and craft.

With her activities, Kkoolo addresses issues in regards to innovation, creativity and inclusiveness. Kkoolo Organizers believe that with Art and unemployment can be addressed through gender, innovation and creativity

4. Santa Anzo
​​​​​​​
Anzo is a Ugandan model, fashionista, fashion designer and businesswoman, who is the founder, chief fashion designer and managing director of Arapapa Fashion House, based in Kampala, Uganda’s capital city. She is also the founder and President of Uganda International Fashion Week, an annual fashion exhibition.

Santa Anzo is another pioneer of Uganda’s fashion industry. Anzo is the Chief Fashion Designer and Managing Director of Arapapa Fashion. Anzo says that fashion is not just about glamorous models and glitzy catwalks, it is also a multi-million dollar industry that creates millions of jobs just like any other business. “The fashion industry includes many sub-industries, it has an amazing value chain.”

5. Charles Kasozi

Charles Kasozi, aka Ras Kasozi, is founder and creative director of Kas Wear. It was his lack of financial capital that motivated him to explore new and unusual avenues through recycling to create unique designs. Kasozi began experimenting with different textiles and materials to create one-of-a-kind looks which he is now famous for.

6. Raphael Allan Kasule

Raphael Kasule is the owner of K-Rafael Couture fashion brand. Kasule began his fashion journey at the age of 13, when he started tinkering with his mother’s sewing machine. His fashion brand is famed for its unconventional concepts and approach to style. Rafael’s highlight was when he designed the official national ceremonial wear for Uganda’s Olympic team, which was quite well received at the Rio 2016 Olympics.

“Fashion means so many things; a way of life, culture, an art, source of income. But in general I take it as a platform to express fantasies, thoughts, emotions, among other things. As for the K-Rafael brand, the vision is to make it to the top African designers, to spread outlets and a wide employment and training scheme around Uganda, equipping the less privileged. I would also like to get into the global film costume industry, mainly with adventure, sci-fi, and video production.”

7. Brenda Maraka

Brenda Niwagaba Maraka, who is undoubtedly among Uganda’s top fashion designers, describes herself as “just a simple person who loves work and fashion”. She is also quick to recognise people who have inspired her, including renowned fashion designer and artist Stella Atal and Xenson Samson Ssenkaaba

In January 2007, Maraka officially launched ‘Brendamaraka’ as a fashion label, Brenda Maraka is a textiles designer with a passion for promoting Uganda’s art, culture and traditions through fashion.

For Maraka, fashion is a channel of expression, not just for herself but also for her clients. “It’s been my livelihood and has propelled me to where I am today. Fashion has opened up doors for me, to meet people I never imagined I would meet, to make friendships and visit several countries.”

8. Shiela Lukwanzi

Shiela Lukwanzi is a Ugandan fashion designer who has worked before as a studio assistant for Emanuel Ungaro in Paris and Gloria Wavamunno in Kampala where she assisted in the preparations for the first ever Kampala Fashion Week in 2014. she discovered her signature style while at the university and continue to portray her attention to asymmetric cuts in the collections.

Sheila Lukwanzi is the force behind the formidable Lukwanzi fashion label. Lukwanzi aims to remain enthralling and show a degree of inventiveness through its signature style. It is a unisex brand, currently producing one collection a year. “Fashion to me is freedom, the freedom to change and break barriers. It’s an art and therefore a means of deep communication. Fashion is courage, it’s bold and beautiful.”

Lukwanzi is currently contributing to the fast growing fashion industry in Africa as the creative director for LUKWANZI, a local fashion brand, and also the head designer for Haute Uganda Limited, manufacturers of industrial garments, and corporate and school uniforms.

9. Stella Atal

Stella Atal was born in the Northern Region of Uganda, along the northern shores of Lake Kyoga. Stella started her schooling in Kampala, Uganda’s capital and largest city. She relocated to Kenya and continued her education there. Later, she completed her education in the United Kingdom. She has a bachelors and a master’s degree in Fine Art.

Stella Atal is based in Paris, France. Atal, a professional painter, describes her fashion as wearable art. Having grown up in an artistic family, it was only natural to take on fashion. Atal uses the opportunity of living in the fashion capital to elevate Uganda’s fashion industry to an international level by connecting upcoming fashion designers to international fashion communities.

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In 2007, she started her own label, Atal Stella. There she focuses on using what is locally available, including eco-friendly, natural and re-cycled material. Her designs have showcased at the Africa Fashion Week New York, in 2010 and at the Green Fashion Switzerland, in 2011. Stella’s work has been featured in two issues of the prestigious Italian Vogue magazine.

In 2016, she relocated from Kampala, Uganda to Paris, France. The following year, she received a license that allows manufacturing and selling of her branded clothes and copyrighted art pieces in France and the rest of the European Union. She tours internationally in Continental Europe, United Kingdom and the United States.

10. Xenson

Xenson know as Samson Ssenkaaba is a multimedia artist and the brilliant brain behind the Xenson fashion brand. Xenson is famed for its creativity greatly influenced by the grandeur of African arts, culture, the vitality of African dance and hip-hop as a free, expressive art form.

​​​​​​​“For me, every creation is a narrative of a complex historical idiom correlated with a poetic contemporary occurrence. The process is very organic and embodies modern African ingenuity and ancient craftsmanship. Materiality involves recycling consumerist by-products, interplayed with organic or natural materials.”

Content courtesy  Nairobi fashion hub 

Sylvia Owor

Sylvia Owori She was born 1976 is a Ugandan fashion designer, businesswoman political lobbyist and entrepreneur. She is the Chairperson and Chief Executive Officer of Zipa Modeling Agency, a company that she founded and owns. She is reported to be one of the wealthiest individuals in Uganda, the third-largest economy in the East African Community.

Sylvia Owori is one of today’s leading figures in East Africa’s Fashion, media, and modeling industries, famous for both her entrepreneurial skills as well as for her creative talent.

Her break into fashion happened when she took on the challenge of revitalizing the ‘Miss Uganda Beauty Pageant’, (2001-2004) which following her input became one of the most significant events on the Ugandan social calendar. She also revealed her innovative talent by designing outfits for the contestants of the M-Net Face of Africa in Dar es Salaam (2000) and Cape Town, which resulted in immense acclaim from the public as well as from fashion critics. Following this positive feedback, Sylvia was appointed to design the Nokia Face of Africa’s Ugandan finalist’s outfit in 2001.

Sylvia Owori, the brand, launched in 2004 and provides a range of prêt-a-porter exclusively on sale in the flagship store in Kampala and in an outlet in Nairobi. Described as a balanced mix between smart and elegant outfits for work and trendy casual wear for leisure, her label is all designed with sophisticated and modern working women in mind.

Most recently Sylvia Owori launched an Uganda Organic Collection which she showcased in Italy.

This collection represents Uganda and the rich cotton that is grown from its fertile soils. It depicts fashion with an aspect of environmental friendliness exuding from Uganda. Sylvia Owori, therefore contributing to the development of the society. This collection is very special to Sylvia Owori, and has a theme of ‘fashion with a purpose’!

The other aspect to this collection is the ‘paper beads’. These beads are made from coloured paper by the rural women in Uganda. This empowers their lives, as employment is created and poverty eradicated in Uganda.

Content courtesy of Nairobi fashion hub 

Top 10 Fashion Designers From Rwanda

Kigali Fashion Week is an annual fashion event that takes place twice a year. It is a platform that promotes Rwandan creative industry in fashion and modelling; the event attracts international attention with both designers and models from across the globe. Kigali fashion week was appointed as a founder member on the commonwealth fashion council in London.

This platform will open up a wider door for Rwandan fashion industry in over 53 countries in the commonwealth. Kigali fashion week in partnership with Rwanda cultural fashion show have created the first ever Rwanda fashion council a regulatory body that will manage and promote the image of fashion industry in Rwanda and the region as a whole.

Most Influential Fashion Designer In Rwanda

1. Moses Turahirwa

Moshions is an elegant culturally inspired brand with a distinctive world-class taste. Since 2015, the award-winning brand has created clothing that celebrates Rwanda’s eclectic culture by a fusion of ancient motifs with contemporary designs.

Founded by model turned designer Moses Turahirwa in 2011, Moshions has gained prominence as a bespoke tailoring brand. His unique label is inspired by contrasting elements such as modernity and ancestry, anarchy and severity, and spectacle and depth.

His clothing, often minimalistic and with small flourishes of traditional Rwandan influence, is known to be of excellent quality, creative, and easy to wear. He recently showed his designs at the CollectiveRw fashion show in Kigali, as well as across the region and Nigeria. Moshions is simple, elegant, and only getting better with time.

2. Linda Mukangoga

Haute Baso is an ethical fashion brand for the modern individual looking for thoughtful, simple and functional designs. We are centered around the belief that “two heads are better than one” using fashion as vehicle for positive change towards the empowerment of women and youth who are integral to our value chain while contributing to preservation of culture in Rwanda.

Founded by Linda Mukangoga, Haute Baso produces some of Rwanda’s most creative, colorful, and innovative clothing and accessories. As the creative director, Mukangoga started Hatue Baso upon realizing there were few options for Rwanda-made gifts and apparel. Passionate about collaborating with fellow designers and individuals in the creative sector, Haute Baso is a ready-to-wear lifestyle brand, designing contemporary pieces with subtle Rwandan accents.

Their quality and craftsmanship is not limited to just their designs, as they also invest in young women throughout Rwanda by way of vocational training, entrepreneurial mentorship, and employment. Haute Baso’s minimal yet fashion-forward style is becoming known around the world, and Mukangoga’s lines have appeared recently at the Mercedes-Benz Fashion Week in Johannesburg.

Additionally, Haute Baso has also been featured in Vogue, Forbes, Vanity Fair, CNBC Africa, CNN, and many other publications. Keep an eye on their website for an e-commerce shop to come that will service North America and Europe.

3. Matthew Rugamba

House of Tayo was created out of the desire to find a unique way through which to showcase African sophistication, style and flavor through contemporary, locally-made clothing and accessories. With style influences ranging from the Motown era to traditional British tailoring, House of Tayo seeks to combine elegance and class with a strong sense of African heritage and iconography.

Matthew Rugamba is the founder and creative director of House of Tayo, with a signature style described as ‘Afrodandy,’ has steadily gained prominence across Rwanda. Established in 2011 by Matthew Rugamba, House of Tayo is known for their colorful bow ties, shirts, and custom suits. Rugamba, as one of Rwanda’s early fashion designers and co-founder of CollectiveRw, has been dedicated to building up the fashion community, changing Rwanda’s fashion narrative, and collaborating with like minded brands.

Rugamba creates iconic designs inspired by the Motown era, traditional British tailoring, and his own African heritage. In using design as a tool to tell stories about his home country of Rwanda, he paints a richly diverse, fantastical, fast-paced, and sophisticated picture of Rwanda today.

4. Teta Isibo

Inzuki is a dynamic young Rwandan brand specialising in jewellery, accessories and interior decor that are handmade, of local materials. All products are Rwanda-made, Africa-inspired and globally-loved. their products are a fusion of traditional craftsmanship and contemporary style and their design philosophy seeks to transcend traditional Rwandan design and customize it to suit modern needs.

Bold and colorful accessories, jewelry, and interior decor are the cornerstones of Inzuki’s bourgeoning fashion label. Founded by Teta Isibo in 2010, Inzuki’s unique designs simultaneously merge traditional and contemporary Rwandan styles, and have quickly become known as some of Rwanda’s best work.

All pieces are made in the country with local materials, and her collaboration with other designers and sectors in the country is exciting to witness. Recently, Isibo designed the interior decor of the new and luxurious Bisate Lodge, one of Rwanda’s premier accommodation offerings. Further, with countless features in prominent online publications and an online store opening soon, Inzuki is becoming even more well known outside of Rwanda as an African lifestyle brand.

5. Nathalie Remera and Rwema Umutoni

UZI Collections was founded in July 2015 by Rwandans, Nathalie and Laurene, as a result of their passion and love for fashion. Their main focus is to create a brand of impact that empowers young people and to increase the economy of Rwanda through the fashion industry.

Newcomers Nathalie Remera and Rwema Umutoni founded Uzi Collections in 2015, and are dedicated to uniting their love of fashion with their focus on youth empowerment, Rwandan entrepreneurship, and creativity. Using colorful and handmade batik fabric, their designs are centered around a comfortable vintage feel.

The brand works to lift up and impact young people that did not originally have opportunities in Rwanda’s creative sector. Noting that the fashion industry in Rwanda has grown tremendously in the last five years, Uzi plans to keep that momentum going with further innovation and cross-sector collaboration.

6. Bernadette Umunyana

Dokmai was founded in 2014 as a private, family owned limited company by Mrs Bernadette Umunyana, DOKMAI is Rwanda’s premier leather fashion accessories company. DOKMAI thoughtfully designs and handcrafts purses, bags, wallets, and more in Rwanda. By pairing local leather with local kitenge fabric, these custom and handmade products have become immensely popular throughout the country.

Umunyana, before moving back to Rwanda, got her start in fashion in Laos and Burkina Faso. There, she focused on silk production and design. By bringing her talents back to Rwanda and working with leather, she has filled an important niche. In the future, DOKMAI is looking at expanding its offerings to include shoes, and focus on targeting clients throughout East Africa.

7. Sonia Mugabo

Mugabo a businesswoman, fashion designer and fashionista in Rwanda. She is the founder and chief executive officer of the fashion label Sonia Mugabo, which is named after her.

Sonia Mugabo (SM) began in 2013 as the brainchild of Sonia Mugabo herself. SM is one of the premier fashion houses in Rwanda, and Mugabo, as the chief designer and entrepreneur, creates beautiful clothing for the stylish and modern individual. Her timeless designs have become known as some of Rwanda’s finest, and her brand is undoubtedly a reflection of herself; elegant, feminine, and whimsical.

By breaking barriers and creating an accessible and genuine brand story, Mugabo is on her way to becoming one of the region’s most beloved designers. She has been featured in several major publications, and recently showed her designs in the CollectiveRW fashion week.

SM also plans to eventually expand to other global fashion markets, and hopefully present seasonal collections on the runways of major fashion shows around the world. Named one of the 30 Most Promising Young Entrepreneurs in Africa by Forbes and one of Glam Africa’s 5 African designers to watch, Mugabo is going places.

8. Ituze Ndutiye Colombe

Ituze Ndutiye Colombe is a fashion designer and an ICT trainer with the Rwanda Workforce Development Authority (WDA). She is also the Founder and Creative Director of “INCO icyusa” which is the first fashion label owned by a Rwandan and introduced in Rwanda. She designs all of her clothing and accessories and works with women cooperatives to produce and sell products that are available in retail and custom order.

Her collections have been showcased in several Fashion shows in Burundi, Rwanda, Uganda, Kenya, and also in the United States through the “Cowboy and Couture 2012” in Oklahoma. The Africa Diva Award recognized Colombe with the Rwanda Fashion/Style Role Model award in 2013. She holds a bachelor’s degree in Business and Information and Communication Technology from Mount Kenya University.

After completing the Washington Fellowship program, she will coach and create networking opportunities for young girls involved in the Duhugurane Project and the Young Adolescent Initiative (AGI) to help them successfully get internships and employment opportunities.

Content courtesy of Nairobi fashion hub Online Digital Team 

Papa Oppong, a Ghanaian Designer who Rocks the Fashion World while fighting Malaria

Breaking into the hyper-competitive fashion world isn’t easy, but Ghanaian fashion designer Papa Oppong is doing just that.

A fashion sketch by Papa Oppong, featuring bold colors and glamorous silhouettes (© Papa Oppong)

Among young designers, Oppong, 28, stands apart for a couple of reasons. He has a unique aesthetic inspired by pop culture and the vibrant colors of a Ghanaian street market. And he wants to save kids from malaria.
Thanks to the DC Fashion Foundation, Oppong pursues both of his passions.

The foundation brings artists to Washington for a year-long internship program run by the nonprofit Cultural Vistas. Oppong arrived in 2015, after graduating from Ghana’s Radford University with a degree in fashion design. Through the foundation, he is working on a charity project

“One Garment, One Child” to prevent the transmission of malaria in Ghana and, eventually, throughout Africa. Oppong is designing a line of children’s wear with a special fabric that repels disease-bearing mosquitoes.

The project is dear to his heart, he says. A malaria survivor himself, Oppong plans to create jobs in Ghana by hiring local street vendors to dye the fabric, keeping most aspects of production in the country.

Oppong, seen here sketching, says fashion careers require hard work without complaint: “The industry doesn’t have time for egos.” (© Ofoe Amegavie)

In addition to his anti-malaria project, Oppong has presented a Fall/Winter 2016 clothing collection in Washington, while learning about business practices and new design techniques.

He’s posted his fashion sketches of singers Rihanna and Kelly Rowland on Instagram and Twitter and earned plaudits from Forbes magazine and CNN as well as the entertainers themselves. “These are women I look up to,” he says, “and sometimes I get to hear their opinions on my work first-hand.”

Oppong enjoys Washington’s cultural diversity and admits that he uses his daily commute by train to observe what people wear.

Left: A fashion sketch by Oppong, influenced by Picasso’s African period (© Papa Oppong) Right: Here, models wear Oppong designs influenced by graffiti art. As props, they also wear masks used by graffiti artists to protect against aerosol fumes. (© Francis Atsuvi)

Whatever his source of inspiration, he is likely to become a name in fashion. He reports that he is in talks with Studio 189, a Ghana-based firm co-founded by actress Rosario Dawson and former Bottega Veneta executive Abrima Erwiah, to design for its in-house fashion label.

He hopes to someday become a head designer in an existing fashion house while continuing to work on his personal projects, whether artistic or charitable.

This article originally appeared on Share America 

Lisa Folawiyo

Lisa Folawiyo is a multi-faceted global womenswear and accessories collection.

Designer, Lisa Folawiyo perfected the art of wearing Ankara (local West African cloth) through the use of ornate embellishment. By incorporating texture with this culturally established traditional textile, Lisa Folawiyo transformed the textile and created a globally coveted print. This conceptual and global design hybrid has been the key to Lisa Folawiyo ʼs success.

Fused with its very own African-inspired custom luxury prints, the Lisa Folawiyo collection skillfully delivers contemporary garments. With a strong eye for tailoring and fit, Folawiyo creates feminine and modern silhouettes with nods to traditional African aesthetics.

“Her passion for clothes and her innate sense of style led her to create what at the time had never been done, the embellishing of the local Ankara fabric which has now become a global phenomenon.”

Each Lisa Folawiyo garment boasts a handcrafted and unique history from inception to construction. Folawiyoʼs expert artisans hand embellish each Lisa Folawiyo piece, on average a 240 hour process that reflects the brandʼs focus on design integrity.

Lisa Folawiyo has shown its collections on international platforms – in Lagos and Johannesburg to London, Paris, Milan and New York; from Lagos Fashion & Design Week to New York Fashion Week to the Pitti W Tradeshow and the Vogue Talent Exhibition in collaboration with Vogue Italia.

Lisa Folawiyo has been featured in several publications such as Vogue, Style.com, The New York Times, Harper’s Bazaar, Women’s Wear Daily, Drapers, BBC.co.uk, Dazeddigital.com, ModaOperandi.com, The Financial Times Online (How To Spend It), Essence, and Marie Claire.

The brand has also been well received and worn by the likes of actresses, Lupita Nyong’o, Lucy Liu, Thandie Newton; and Singer, Solange Knowles.

Lisa Folawiyo has been stocked at Moda Operandi, Mytheresa.com, and Selfridges.

Lisa Folawiyo has collaborated with global brands such as Blackberry and L’Oreal, to create limited edition Blackberry Phone cases and Lipstick & Nailpolish covers, respectively.

The Lisa Folawiyo line is housed under the Jewel by Lisa Group, with other brands namely Jewel by Lisa (The Ankara collection), The J label (The Diffusion collection), and Pretty Precious (The Kids collection).

Content courtesy of Lisa Folawiyo

Tshepo

Tshepo Jeans is South Africa’s premier lifestyle denim brand that offers a range of bespoke denim clothing and cotton products. Founded in 2015 by Tshepo Mohlala, the brand has established itself in the hearts and minds of ordinary South Africans and people across the world.

The decision to specialise in denim is due to its distinctly nostalgic character and its ability to tell stories.
Tshepo Jeans’ logo a three pronged crown – is inspired by the three women to have played a role in the upbringing of Tshepo: His mother, grandmother, and trendy aunt Takalani who brought the fashion one used to see on TV to reality.

The daily operations within the studio consists of designing, manufacturing and retailing Tshepo Jeans’ range of premium and bespoke denim clothing and accessory items, which range from jeans to hats and aprons. At present, Tshepo Jeans produces custom designs for individuals looking to find the perfect fit as well as commercial orders in which the business designs uniforms for other organisations.

About Tshepo Mohlala and how he started Tshepo Jeans Brand 

I was raised by three strong women. It was my mother who taught me how to hustle, My grandmother, a pastor and a masterful storyteller, whose words, ‘Tshepo you’re a gentleman and should always look like one’, dance through my mind every morning as I get dressed.

And Aunt Takalani, the first person in my family and neighbourhood to graduate varsity, who would visit us back home in the early 2000s, dressed head-to-toe in denim, rocking the era’s unavoidable pair of Spice Girls sneakers.

A decade later, having abandoned my study of Film at AFDA, I studied Fashion at the University of Johannesburg. My journey led me back to the spark ignited by my quirky and classic Aunt Takalani – back to denim.

Denim’s ability to stand the test of time is beautiful. Its ability to tell a story is limitless. The ease with which it communicates is flawless  no matter who you are, you belong in jeans.  Founded in 2015, you’ll find the three women who raised me in the crown

Content courtesy of Tshepo

Meet Frank Aghuno Creative Director Of the Blindingly Brilliant Brand Fruché

The first time I saw Fruché was at Lagos Fashion Week 2018. I was sitting in the second row, slowly fading as I battled the onset of catwalk fatigue when the relatively unknown designer showed his SS19 collection.

I sat up.

Fruché is undeniably one of the most exciting new designers to come out on the scene and the collection was a stylish interpretation of the modern Nigerian women, the metropolitan muse who infuses her heritage with her contemporary taste .

The collection was inspired by Bini women and the embellishments were representative of their rich culture. The brand’s  Creative Director Frank Aghuno explained, “Powder blue to represent water, feathers to represent the bird of creation, burgundy from the traditional…velvet wrappers tied by Bini women.” Since then, Fruché has continued to delight with their colourful creations.

Word by Ntianu Obiora

A Story Worth Telling

Frank Aghuno has been creating since the tender age of 11, cutting up his mother’s wrappers and hand-sewing his own pieces. Self-taught in every sense of the word, Frank is a sum of all his experiences. He says, “I haven’t had the privilege of attending fashion school yet. Most of my knowledge comes from doing a lot of research and mentorship from Mother, a former fashion designer.

My school being on strike while studying finance at the University of Lagos really pushed me to start something. My cousin taught me to operate the machine and from there I bought fabrics and made my first collection with just N5000. My twin brother Dricky Stickman painted the backdrop for that collection and my younger sister and classmate were my models. We put it up online and luckily for us Bella Naija posted it.

The collection was well received and we got a lot of offers to purchase the pieces. I was very naive but thankful I was doing something I loved.”

Fruché, a combination of Frank’s English name and one of his Igbo names, Uche, is a stunning combination of Nigerian craftsmanship with a feminine sensuality that is luxuriously modern.

Frank explains, “Over the years I’ve experimented a lot with different techniques and my design process is still very experimental because I am self taught so I do enjoy challenging myself and think of new ways to push the boundaries of design and find different ways of telling our story.”

Speaking of storytelling, social media has become essential for creatives to reach out and connect and resonate with their audience. Having successfully harnessed the emotional power of stories, they are finding ways to translate their art through the screen and building a loyal following with just a smartphone and a vision. Frank speaks on the way social media has enhanced his brand and allowed him to reach a much wider audience but stresses the importance of talent above all else.

“Social media is important these days but I think the first thing you need to have is an excellent product. The internet is the world’s first introduction to your brand and it is easily accessible to consumers all over the world. Budding designers should take the time to learn and find out who they are as designers.

What makes your work unique? Research is important. The internet was my teacher growing up. I was obsessed with the late Lee McQueen. I still love his work so much and was inspired by his designs, his process and his career trajectory.”

Restoring the Balance

Being a relative newcomer on the scene, Frank is more than happy to pay homage to the women who paved the way for the industry to be what it is today and women who have personally inspired him on his design journey. “I am very much inspired by Deola Sageo, Maki Oh and Lisa Folawiyo. These women have been at it for years and show no signs of slowing down. I love their drive and creativity.They’re pioneers of our industry and they contributed tremendously to the rise of African fashion and have put a global eye on the Nigerian fashion scene.”

I try to discuss topics like feminism, gender inequality, sexuality and the environment because I truly believe my purpose isn’t just to make clothes but to tell stories of progressiveness even within our culture

Talking about who the Fruché woman is, Frank describes her as “free spirited, adventurous, and full of depth and committed to living her best life.” Frank is impressively vocal about what that woman represents and how he tried to infuse his personal politics into his designs.

“With each new season/ collection I try to discuss topics like feminism, gender inequality, sexuality and the environment because I truly believe my purpose isn’t just to make clothes but to tell stories of progressiveness even within our culture. Our ancestors from precolonial times had so many practices and beliefs that are misconstrued to be “western culture/ influences” when in fact our people have engaged in these practices for eons.”’

Frank touched upon Nigerian culture and how what we perceived to be Western influence was actually steeped in our own beliefs of divine feminity and the power of female energy. Whereas many may claim ‘feminism’ has come along to ‘spoil’ our traditions, in essence, it may just be restoring a long upset balance. For Frank, you cannot divorce feminism from Fruché as it is at the heart of everything he designs.

“Feminism plays a huge role in my life and brand aesthetic. I’m very inspired by my mother, who is a vocal feminist. She never subscribed to the traditional gender roles. I think it all stems from watching her from when I was a child. There are a lot of misconceptions about feminism. Feminism really is common sense, it’s women asking to be treated justly and as equals, girls given the same opportunities as boys. Literally your fellow human being saying give me my right to freedom.

I think once society grasps that women just want to live freely everyone would see feminism not as this big scary word but as a driving force for greater justice. We have two shirts from our last collection that says “Freedom is my birthright” and this is what I truly believe.”

For Frank, subscribing to these beliefs is the key to the future success of Nigeria. For him, empowerment means hope and that hope is something we hold on to in the hope of creating a better future not just for young women but for the next generation collectively.

The Fall and the Rise of Design

The common theme between Nigerian designers is their collective frustration at a system that appears to work against them at every opportunity. Logistically, producing in Nigeria is a double-edged sword and one that often spells the end for young designers. “I think that moment of wanting to give it all up comes once a week.

There are so many challenges you face here as a young designer that most don’t go through in other parts of the world. If there were more internationally renowned fashion schools, production houses and constant electricity, manufacturing in Nigeria wouldn’t be as tedious.”

Fruché is undeniably one of the most exciting new designers to come out on the scene

Throwing yet another spanner in the works is the current COVID19 pandemic which has seen the world brought to a standstill and causing entire industries to reevaluate their purpose, value and how they fit into this new normal. For Frank, the one good thing that will come out of a post-COVID world for designers is the onus on sustainability, something that African designers have been championing forever.

“I think post-covid we will start to see a shift in the global fashion industry, even now designers are looking at more sustainable ways to produce, making less but paying workers more. I think the luxury market would do even more work to ensure that there is less consumption and less impact on the environment. Nigerian and African luxury designers have used sustainable practices for years.

I don’t know a single African that throws away or burns perfectly good clothes all in the name of brand preservation. For years our ancestors have passed articles of clothing from generation to generation. One could say sustainability is a part of our culture. Post- COVID, I think fast fashion brands have a lot to learn. Workers need to be paid fairly and sustainable practices need to be adapted at all levels of manufacturing. The less we produce, the less waste there is.

Nigerian luxury brands for instance would never produce 100 – 200 pieces of the same article of clothing. We use our local adire, aso oke, akwete, akwa ocha fabrics which are basically couture techniques that we’ve learnt to make from our forefathers. It’s about creating jobs but most importantly it’s about conscious production and appreciating our own culture.”

The world having its eye on Africa, specifically his brand, is not something that is new to Frank. Thanks to its profound debut, Fruché has attracted a considerable amount of international interest, something that Frank hopes to leverage on for future seasons.

“In the coming seasons we will be looking at international showcases and retail options. With sponsors on our side I’m sure we can make this happen. Hopefully we can continue to tell our stories and inspire the new generation. Currently, our pieces can be found at The Folklore, Industrie Africa, Ditto Africa and  Zazaii  but in the future, the sky’s the limit.”

Content courtesy of Bella Naija

Moroccan designer Anwar Bougroug launched a mentorship program to support young African creatives

Moroccan-Norweigan designer Anwar Bougroug launched his eponymous unisex label a little over four years ago with a focus on traditional Moroccan handcraft. His creations went on to capture the attention of prestigious publications, securing him a spot on Forbes Africa’s 30 under 30 class of 2020.

Today, the designer is launching a new initiative called Bougroug Youth Mentorship Program, which will help move the African fashion industry further into the future by nurturing emerging labels from the continent amid the coronavirus pandemic.

“I was hearing from a lot of young creatives that they were really struggling to keep their motivation up and make ends meet,” shared Bougroug with Arab News of his decision to launch the program.

“Since I launched my own fashion brand, many young people in Morocco reached out to me and told me they wanted to do the same,” explained Bougroug.  “So I saw an opportunity to help these people reach their dreams,” he added.

Initially, the program was exclusive to Morocco’s creative community, however, within hours, the designer began receiving applications from designers, photographers, stylists and models from countries scattered across Africa, including Sudan, South-Africa, Ghana and Botswana.

“I decided to open the program for everyone that could really benefit from it, no matter where they are located in the world,” he explained.

Due to the coronavirus pandemic and social-distancing measures in place, the mentorship scheme will kick off with gatherings on social chatting application Zoom where Bougroug will offer guidance on opportunities, help them refine their ideas and projects and provide uplifting career advice.

Afterwards, the designer aims to meet with young designers based in Morocco face-to-face and travel to any of the countries where the participants live if and whenever travel restrictions are lifted.

With the new program, Bougroug aims to introduce 25 young African creatives to careers in the fashion industry and give them the tools to succeed in the industry.

“Africa has so much potential to further develop its fashion industry,” notes Bougroug. “People in Africa are extremely skilled and creative.

What is missing is the voice that tells people to go after their dreams. By giving young people a chance, they will develop their skill sets and the industry will start to take shape and we will eventually have a healthy industry and ecosystem similar to the ones we see for instance in Europe,” he says.

Those who wish to apply can send an email to mentor@bougroug.com.

This article originally appeared on Arab News 

Larry Casual’s New Campaign: An Ode To The Modern African Man

Meet the Ugandan Fashion Designer who styled East Africa’s Got Talent stars Larry Casual, run by bespoke designer, Larry Mukooza is well on the way to becoming the very biggest original/tailor fashion brand in Uganda

Larry Casual, a Ugandan luxury label is celebrating the modern African men with their latest campaign.

“The modern African man is a lover of all things bright, bold and colourful. Those are some of the elements we used to piece this collection together,”

offers Mukooza Martin Larry, the creative director of the brand.
With a careful balance of both bright and muted looks, they catered to all men, the conservative one inclusive. “You’ll see a pink suit, and wonder, will an African man wear it?

I’ll say the African man has evolved, he isn’t afraid of wearing a nice suit because it’s pink in colour,” he explains. “But, then again, if it is too bright, you still have a myriad of other options to choose from.”
The campaign features an offering of suits; the traditional ones being a perfect choice for grooms, while kaftan suits cater to the wedding guests. “Our wedding culture is changing guests draw just as much attention as the couple whose day they’ve converged to celebrate.”

“We’re offering this modern male guest a befitting outfit to match his taste and class.”
“The Larry Casual man is unapologetically African. This, is his way of standing out,” he adds.

The Kampala-based fashion brand, which was founded in 2016, is famous for its tailored to fit suits. Their pieces are simple, but extra, impactful but not loud. The impact being in their clean finishing and detail. “It’s more than just clothing, it’s an experience!”

Credits
Brand: @larry_casual
Models: @franckiggundu, @dope_stunner &  @isram5
Photos: @fredbugembe
Location: @theeminpashahotelandspa

Chaos by Kai’s Divo Collection

Kaijuka Abbas, owner, and proprietor of Kai’s Divo Collection is the creative force behind some of the best-dressed celebrities from Bettina Tiana and Malaika Nnyanzi to Winnie Nwagi and Maurice Kirya.

He was named the Best Designer of the Year at the Men’s Fashion Week Nigeria 2019 which took place from the 28th to 29th November 2019 at the Royal Oak Event Center in Lagos.

Kai’s Divo Collection is a Ugandan fashion brand renowned for its unique take on style. 

In this chat, Abbas Kaijuka, the creative director of the brand, shares his inspiration for the collection.

What was the starting point for this collection?

This collection was about everything we think men shouldn’t wear. It was birthed out of a conversation I had had with some of my male clients. They were wondering what would happen if I gave them some of our signature dramatic styles to wear.

Men usually come to me for conventional menswear pieces such as suits. Yet, if you’ve been following my brand right from our early days, you know that I’m a rebel when it comes to menswear. In my world, menswear should be more fun and expressive.

Putting the collection together was easy, I worked with most of the fabrics that I usually work with for women’s wear and married some of the styles together, to create a collection that’s bordering gender-neutral.

We see a lot of tulle on pants and jackets, these are soft fabrics usually seen in women’swear.

What was your thought process making men wear tulle? 

My work allows me the opportunity to interface with lots of people, both men and women. From my experience, men are way softer than women. You can measure someone’s strength by the number risks they are willing to take. Men are not risk takers when it comes to style. I wanted to showcase the level of risk taking men ought to be at.

We also see a lot of capes, what was the idea behind these?

 I’ve always been fascinated by capes. They are the wings that make superheroes such as  Superman and Batman fly. In a cape, I see men who are out there saving the planet.

These are generally edgy looks for men. What’s your take on men getting adventurous with shapes and detail?

Like I said, I’d like men to be more adventurous. I’d like men to take more risks. It doesn’t hurt to think out of the usual box.

Kai’s Divo collection

Credits
Model: Akram Sempala (signed to @jorammodelmanagement)
Photos by @banjiphoto
Onset assistants: Isaac Baboki/ Thomas Verk
Shot on location at Camouflage

David Avido Ochieng Icon Of Hope In Kibera

David Avido Ochieng was born and raised in Kibera, Nairobi. As the firstborn in a family raised by a single mum, he had to take responsibility early. Dropping out of school, because money was short, he started to work long hours – without any hope that his paycheck will ever be enough to support his three siblings and mother the way they deserve.

Frustrated, he quit his jobs and reflected on what he wants from life and what is holding him back. Was it Kibera? People have strong opinions on this place, but most of them have never come here. Avido never felt that coming from Kibera was something to be sorry for. The opposite was the case. Kibera inspired him.

“There is no barrier,if you believe in your talent and take the next step, I want to encourageand create beauty,where people don’t expect.”
~ David Avido ~

This awareness is what started the lookslike avido story in 2017, when Avido decided to sew stage outfits for his dance crew himself. Through finishing his fashion & design diploma at Buruburu Institute of Fine Arts, he developed a solid skill set to grow as a designer. He took it from there and started expressing his message through crafting handmade pieces in Kibera.

By word of mouth, a diverse set of people in Nairobi soon got to know the designer and tailor with his iconic straw hat. Ruven came on board a German, who came to Nairobi to work and explore the city’s scene of creatives and start-ups. Cooperations with international musicians followed and lookslike avido received attention from Kenyan and international media.

Cologne in Germany became the service and distribution centre for lookslike avido fashion in Europe. The city celebrates diversity, is a centre for creative industries and a great location to reach people all over Europe and world wide.

David Avido Imapact on his Community 

Our goal is to localize our sourcing to the maximum and become 100% organic, By becoming part of the lookslike avido-story, you make Kibera proud and create opportunities:
We currently hire 12 local tailors (7 female, 5 male) on assignment basis. Fair remunerations are self-evident. Permanent employment is our goal, including pension payments and health insurance

  • We are part of the community
    • Schoolfees for 10 pupils in 2019: lookslike avido supports young students
    • 13 school uniforms in 2019: lookslike avido provides school uniforms to kids that can’t afford them
    • 150 youths mentored (2019): Youths want to know more about David Avido. We engage in mentoring youths from neighbourhoods like Kibera, to help them focus on their talents
    • 3 compound cleaning activities (2019): We regularly organize compound cleaning activities to make Kibera a cleaner place
  • 100% of our fabric is used. All left-overs are processed to shopper bags or donated to tailoring classes in the area
  • Our packaging and logistics in Europe are climate-neutral. We use recycled materials, where possible. You won’t find plastic in your LLA-box
  • 100% of our profit is re-invested into localizing the value chain

Content courtesy of Lookslike Avido & Nairobi fashion hub 

 

AfroStreet Kollektions

AfroStreet Kollektions is a Kenyan based fashion house founded in early  2012.The designs are mainly ankara (The African Print Fabric-Kitenge) mixed with lace, chiffon, stretch fabric, linen and khaki to bring out the African Culture with a western touch to it.

The Fashion house has had the privilege to showcase at different platforms both locally and internationally that has helped the fashion house to reach greater heights like Swahili Fashion Week in Tanzania, The Nairobi Fashion Market , Casino Malindi Strut ItAfrika Fashion Week, The Kenya Fashion Week and The Nairobi Fashion Week.

Model cum designer Yvonne Odhiambo had an urge to start her own fashion house. This was after strutting on different runways both in Kenya and East Africa regional for 8 years for different designers like John kaveke, Liz Ogumbo, Ann McCreath,  Sylvia Owori,  Nikki Kondakis, Penny Winter,  Adele D’Jak among others.

From that urge, AfroStreetKollektions was born in September 2012. She has graced different fashion magazines like Couture Africa, True Love, Drum, African Woman and others.
After completing her studies in Communication at the University of Nairobi, AfroStreet Kollektions was her main focus and nothing stood in the way of her giving the best she could to everyone that knocked on her doors of fashion for the that gorgeous look they sought.
Yvonne Odhiambo had the opportunity to  dressed, most notably celebrities in Kenya , Stella Mwangi ( STL ), Sheila Mwanyigah, Suzanna Owiyo, , , Kobi Kihara, Wahu, Diana Opoti, Annabel Onyango, The Papa Shirandula and the casting Crew Kidum From Burundi, Kansiime from Uganda and Vanessa Mdee from Tanzania

Content courtesy of WGN & Nairobi fashion hub 

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