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Tuesday 5th of March 2024

Nairobi, Kenya

Luxury Fashion Meets Athletic Performance: MCM And PUMA Hoops Score Big With Third Collaboration

MCM and PUMA Hoops’ third collaboration brings high-end fashion and athletic performance to the forefront.
The third and final drop of MCM and PUMA Hoops’ eagerly awaited collaboration for Autumn/Winter 2023 is now available for basketball fans who are fashion-forward.
With colorful ready-to-wear pieces and a show-stopping version of PUMA’s TRC Blaze Court Shoe that is sure to draw attention on and off the court, this collection promises to be a dazzling spin on sports classics.
The latest partnership celebrates a shared vision of freedom and expression through a movement for fashion-forward enthusiasts and sneakerheads.
It was inspired by the electric energy of the basketball lifestyle and hip-hop subculture.

The new PUMA x MCM provides unabashed patterns and opulent materials for a contemporary spin on vintage basketball styles.
The PUMA x MCM TRC Blaze Court Shoe, the All-Star of the lineup, is a real testament to the creative chemistry between these two venerable companies.
Its innovative aesthetics and high-performance qualities make it a must-have for sneaker fanatics and basketball aficionados alike.
Its design flawlessly combines MCM’s design codes and PUMA’s cutting-edge sports technology.
Additionally, the collection offers a variety of well-chosen apparel pieces with a cutting-edge aesthetic that will up your style game both on and off the court.

The PUMA x MCM collaboration has spared no effort in providing a whole lifestyle experience, from cozy knit shorts and tank tops to fashionable windbreakers, sweatpants, and jerseys.

Content courtesy of Urban LifeStyle SA & NFH 

Davido Inks Deal With International Sportswear Brand Puma

Afrobeats star Davido last week announced that he had signed an endorsement deal with global sportswear brand Puma.

DMW leadman Davido, is now a brand ambassador for a popular sports brand, PUMA, The brand shared this message as they unveiled Davido via an official Instagram page, this comes a few days after Davido sealed a deal with WEMA bank.

The ‘Champion Sound’ hitmaker revealed the news to more than 20 million of his followers on Instagram. He is expected to leverage his star power to expand Puma’s imprint in Africa, promoting its Sportstyle collections such as the brand’s iconic T7 tracksuits.

Davido said that he was excited to partner with the company and “to take it to the next level in Nigeria, Africa, as well as with fans across the world.

“Growing up, I saw Puma play an important part in African sports, sponsoring many different football federations,” Davido said. “I also saw the kind of family Puma had built with the likes of Usain Bolt, Maradona, Neymar, Jay-Z, Nipsey, Rihanna, and Lewis Hamilton, among other superstars and I thought, that’s an amazing family to be a part of.”

Puma general manager of distribution in Eastern Europe, Middle East, and Africa Johan Kuhlo said: “We could not be more excited to welcome Davido to the Puma family. Throughout our history, Puma has had strong roots in Africa, football, and beyond. Signing Davido is both a clear commitment to Africa as a key market and a sign that African culture is becoming more and more relevant globally”.

Representative of Puma in Nigeria Persianas Retail’s executive director, Ayo Amusan, said: “We are proud to welcome Davido to the Puma family. With this partnership, our customers and indeed his fans everywhere can expect to see the magic that can happen when two iconic brands such as Davido and Puma come together.”

The singer joins other international musicians, athletes, and celebrities who are associated with the brand. The deal adds to his list of partnerships, which include Viva, Pepsi, Travelbeta, Guinness Nigeria, MTN Pulse, and Infinix Mobile, among others.

Davido is behind four albums, the latest being A Better Time, which was released in 2020. He is scheduled to perform at The O2 Arena in London, the UK on 5 March 2022.

After today’s announcement, Davido will act as a brand ambassador for PUMA in sub-Saharan Africa, North America, and across the world. He will wear PUMA’s Sportstyle collections, including the company’s iconic T7 tracksuits. As an avid sports fan, Davido will also don the company’s Basketball and Football styles.

Content courtesy of Puma &NFH Digital Team 

Davido, One Of Africa’s Most Successful Artists, Joins Puma As A Global Brand Ambassador

Herzogenaurach, Germany, December 17, 2021 – Sports company PUMA has signed a long-term agreement with Davido, one of Africa’s most successful music artists, underscoring the company’s commitment to the rapidly growing African market.

With more than 20 million followers on social media and four successful albums to his name, Davido has become a cultural ambassador for his native Nigeria as well as a prominent voice of human rights on the continent.

“We could not be more excited to welcome Davido to the PUMA family!” said Johan Kuhlo, PUMA’s General Manager EEMEA Distribution. “Throughout our history, PUMA has had strong roots in Africa, football, and beyond. Signing Davido is both a clear commitment to Africa as a key market and a sign that African culture is becoming more and more relevant globally”.

After today’s announcement, Davido will act as a brand ambassador for PUMA in sub-Saharan Africa, North America, and across the world. He will wear PUMA’s Sportstyle collections, including the company’s iconic T7 tracksuits. As an avid sports fan, Davido will also don the company’s Basketball and Football styles. “Growing up, I saw PUMA play an important part in African sports, sponsoring many different football federations”, said Davido.

“I also saw the kind of family PUMA had built with the likes of Usain Bolt, Maradona, Neymar, Jay Z, Nipsey, Rihanna, Lewis Hamilton among other superstars and I thought, that’s an amazing family to be a part of! All these contribute to my excitement to collaborate with this brand and take it to the next level in Nigeria, Africa as well as with fans across the world.”

Media Contact:
Robert-Jan Bartunek, Team head Corporate Communications;
Email: robert.bartunek@puma.com

Content courtesy of Puma & NFH Digital Team